The Daily Battle

A big challenge for business owners is to generate leads that turn into new customers. A lot of them don’t t know how to use social media for their business, they are confused about Facebook ads vs. social media and what one they should use, they get into a cycle of scarcity and hustle because they fail to have the strategies, tactics, and plans to win.


About 2010, a Realator that I met in a networking group asked to come by my Gym and interview me. I said “sure but why?”

He told me he was going to video the interview and use it to promote his business. He went on to tell me that he just read this book by Gary Vanerchuck called Crush it and it inspired him to run this interview campaign.

I read that book and it was a mind shift on how to use social media and content marketing to promote my business. We went on to implement these tactics and strategies and it helped us grow over 500% in three short years.

I want to share with you the Keys to Victory using content marketing and what I learned in the book crush it.

Key 1: Share and be authentic
Key 2: content is king and the king comes first
Key 3: Leverage your team

Happy Producing!


Anthony

4 Keys to victory

Key 1: Pick the Target and the Objective
Key 2: Decide What happens before, during, and after by reverse engineering from the launch
Key 3: Have a system to measure your execution, your lead indicators, and the winning numbers of that campaign.
Key 4: Don’t be a hustler

Some challenges I see with clients and business owner is knowing where their money goes, how much money they make, how much they spend, and the success of their sales and marketing efforts.
One of my first business coaches drilled into me by making me doing daily numbers in my business. He had a simple spreadsheet template that tracked revenue, marketing, sales, and retention numbers. Yearly on in our coaching relationship, he ended a call early because I didn’t go through that module. OOPS
He told me “Anthony, remember whatever you can measure you can manage.”
When I heard him say that a whole new possibility opened up.
I went a little overboard as I sometimes do.
It was a big revelation, and it taught me how to read my numbers.
I still have those spreadsheets till this day and its great to go back and look at them with my current lends.
Here are 4 Keys to Knowing Your Numbers:
Key 1: Keep It Simple, duh don’t track too much (like this guy)
Key 2: Use a Spreadsheet, shareable like Google Sheets
Key 3: Pick the 3-5 important numbers you can look at every day and get an idea of is your business is on track
Key 4: Do it Daily
Happy tracking

Started working with a new client and one of the challenges they face is being at their bandwidth.

What I call “Operational Capacity.”

Some of the challenge and residence they face are…”It just takes to long.”

“They just don’t know where to start.”

“They have done hired in the past but it hasn’t worked out, and it became a bigger burden or one more thing to do.”

I get it, I have been there in the past.

In fact I in the last few weeks I found myself in that same position. I wanted to expand my VA’s responsibilities, but I found myself resisting and avoiding doing pulling the trigger. I felt like there was so much to do before I even took the first step. List all their new reasonabilities, document what I want to be done, how I want it done, create a way to teach them, etc.
It seemed like a lot to do and truthfully I was overwhelmed.

But then I had this revelation, "I thought why don’t I handle this like I handle my fitness and daily routine, success swinging singles. If I did that, I could write one system a day and implement it that day."

So, here are 4 Keys to write simple systems and dial in your team in less than 10 min a day.

Key 1: Pick one Area of your business, i.e., Marketing, Sales, Service, Leadership, and one thing that is broken in one of those areas to fix
Key 2: Outline the Current process and what is broken with it.
Key 3: Outline the Improved Process
Key 4: Share, Teach, and Implement

The one Man Band

It’s the plan of the one man band to be as productive as he can

He plays the drums 🥁

He plays the guitar 🎸

He sings 🎙

He dances 🕺

He is the band

People look and think wow he is the man

Yes he is the man and he is as productive as he can

But he will never be the biggest band in the land because he can’t see past being as productive as he can.

Because he is just a one man band

For this is the curse of the one man band is to be as productive as he can

And that’s the sham of the one man band.

Walking

Upon my walking my path will show

Even if it’s not my forever path...my permanent path...

I will walk

Along the path adversity and victory will cause me to grow.

Grow only...if I face both adversity and victory.

Because as I walk.

my path will be revealed.

It’s a matter of choice to take the turn toward my ultimate destination.

Keep walking because it’s through walking I am able to see my path.

To walk is to learn

To walk is to yearn

To walk is to choose to see

To walk is to have agency

To walk is to be

For waking I am free