A Day in My Life as a CEO & Thought Leader

As a CEO, how do you balance leading a company while also building a personal brand?

Many business leaders struggle with this question, believing that personal branding is a distraction from their core responsibilities. But in reality, your personal brand is one of the most powerful assets your company has.

The best CEOs understand this and use their brand strategically to direct attention, build trust, and drive business growth—not in a forced way, but by integrating their influence into their leadership.

1. Your Personal Brand as a Business Asset

Your brand isn’t separate from your company—it’s a tool that helps amplify your mission, attract opportunities, and build connections that might not happen otherwise.

For example, imagine walking for 24 hours to support a cause you care about. You share your journey, engage with people beyond your usual business circles, and through this seemingly unrelated action, you create valuable conversations that ultimately drive business back to your company.

This isn’t hypothetical—it’s exactly what happened when I used my personal brand to support a global cause while indirectly strengthening my business network.

2. Thought Leadership Creates Unexpected Business Opportunities

Being visible isn’t just about posting content—it’s about being actively engaged in real-world conversations that align with your values.

When you show up for causes, participate in industry events, or simply share valuable insights, you create an ecosystem where:

✅ People recognize your expertise

✅ Decision-makers trust your voice

✅ Your network expands organically

And when the time comes to make business decisions, people remember you.

3. CEOs Must Actively Direct Attention

One of the biggest advantages of a strong personal brand is that you control the narrative. Instead of waiting for attention, you actively guide it toward what matters most—whether that’s your company’s mission, an important initiative, or a new business opportunity.

Great leaders don’t just rely on PR teams to shape their image. They step up and use their voice to engage their audience authentically.

A CEO’s job isn’t just to run a company—it’s to lead conversations, build trust, and create meaningful relationships. The best way to do that? A strong personal brand that works in tandem with your business.

If you’re a business leader who hasn’t fully leveraged your personal brand yet, now is the time to start.

Highlights:

00:00 Balancing Company Leadership and Personal Branding

00:04 Leveraging Personal Brand for Company Causes

00:16 Innovative Fundraising Initiatives

00:26 Connecting Through Unique Experiences

00:35 Driving Business Through Personal Engagement

00:43 Integrating Personal Brand with Business Goals

Links:

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

===========================

Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Web: https://www.jensheitland.com/podcasthome

Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4

Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

How to Build a $100M CEO Network Through LinkedIn in 90 Days

In today’s fast-moving business world, your network is your most valuable asset. The CEOs who build influential, revenue-generating networks aren’t just existing on LinkedIn; they are actively leveraging the platform.

Most executives make one critical mistake: they treat LinkedIn like a one-way street. They repost company updates, expecting engagement from their peers, but in reality, they are just broadcasting into the void. If you’re only sharing your marketing team’s content, you’re missing the opportunity to connect with other high-level decision-makers.

So, how do you actually build a $100M network on LinkedIn in just 90 days?

1. Shift from Broadcasting to Engaging

Your network doesn’t grow by pushing content—it grows by joining conversations. Comment on posts from other CEOs, add insights, and engage with real discussions in your industry. LinkedIn’s algorithm prioritizes engagement, so the more you interact, the more visibility you gain.

2. Make Direct, High-Value Connections

Instead of waiting for connections to come to you, reach out to decision-makers. The best CEOs use LinkedIn as a door opener—not a substitute for real relationships. After engaging online, move to direct messages, schedule in-person meetings, and build meaningful connections that lead to business opportunities.

3. Stop Posting Just Company Updates

Many CEOs rely on their marketing teams to post on their behalf, but that strategy doesn’t establish thought leadership. Instead, create authentic, personal content that shares your insights, experiences, and unique perspectives. This positions you as a leader people want to engage with.

4. Innovate Yourself to Innovate Your Business

If you continue networking the same way, you’ll get the same results. The best CEOs constantly adapt, test new approaches, and refine their LinkedIn strategy to stay ahead. LinkedIn isn’t just a social network—it’s a business growth engine if used correctly.

Final Thoughts

Your network determines your net worth. By shifting your LinkedIn approach from passive sharing to active engagement and strategic connections, you can build a powerful CEO network that drives real business results.

Are you making these LinkedIn networking mistakes? If so, it’s time to change the game. Tune in to the full episode to learn the exact steps to transform your LinkedIn strategy.

Highlights:

0:00 Introduction: Connecting with Decision Makers on LinkedIn

00:02 Common LinkedIn Mistakes CEOs Make

00:05 Effective Engagement Strategies on LinkedIn

00:18 The Pitfall of Sharing Company Posts

00:36 The Importance of Personal Outreach

00:51 Conclusion: Innovate Yourself to Innovate Your Business

Links:

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Web: https://www.jensheitland.com/podcasthome

Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4

Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL

===========================

Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

Why Most CEOs Fail at Personal Branding

Most CEOs approach personal branding as if it’s just another corporate PR strategy. They rely on press releases, scripted interviews, and reactive messaging, believing that this will establish them as thought leaders. But here’s the hard truth: that approach doesn’t work anymore.

The business world has changed. Customers, partners, and investors don’t just want a polished corporate face—they want authenticity, leadership, and human connection. And that’s exactly where most CEOs go wrong.

The Outdated Approach to CEO Branding

Traditional PR-driven branding focuses on:

✅ Carefully crafted messaging

✅ Corporate-approved press statements

✅ Occasional media appearances

But this strategy is reactive. It waits for opportunities instead of creating them. It tells people what to think, rather than showing them through real engagement.

Meanwhile, CEOs who truly stand out today are those who actively build their brand, share their unique perspectives, and establish themselves as industry leaders—not just figureheads of their companies.

The Future of CEO Personal Branding

The most successful CEOs understand that:

🔹 People connect with people, not faceless companies. A CEO who shares insights, experiences, and even failures builds stronger trust than a polished corporate message ever could.

🔹 Thought leadership drives business growth. When a CEO becomes a respected voice in their industry, they attract opportunities, partnerships, and customers organically.

🔹 Visibility creates influence. Being active on LinkedIn, speaking at events, and engaging in meaningful conversations builds authority that outlasts any PR campaign.

How to Get It Right: The CEO as a Human Brand

Every CEO has a superpower—their own unique perspective, experience, and leadership style. Instead of hiding behind a brand, the smartest CEOs step forward as the face of their business.

Here’s what that looks like in action:

✅ Regularly sharing authentic insights and stories on platforms like LinkedIn

✅ Engaging with their audience, rather than just broadcasting messages

✅ Speaking openly about industry trends, challenges, and personal leadership lessons

✅ Demonstrating thought leadership through content, interviews, and events

The Game-Changer: The CEO as a Thought Leader

If you’re a CEO (or aspiring leader) and you want to build a powerful personal brand, here’s the simple truth: it starts with you.

The shift from traditional PR to real, authentic personal branding isn’t just a trend—it’s the future. And the CEOs who embrace it will be the ones who lead their industries, attract opportunities, and build legacies that last.

Ready to change the way you approach personal branding?

Listen to today’s episode of The Daily Hint and take the first step toward becoming a true thought leader.

Highlights:

00:00 The Flawed Approach to Personal Branding

00:22 The Human Aspect of CEOs

00:33 The Power of Visibility

00:48 Conclusion: Embrace Human-Centric Branding

Links:

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

===========================

Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

Unpopular Opinion: Being a Great CEO Isn’t Enough Anymore

Most CEOs believe that their skills, experience, and leadership will define their success. But in today’s world, that’s only half the equation.

The truth? If nobody knows who you are, your expertise doesn’t matter.

The Visibility Gap: Why Great CEOs Are Overlooked

Many CEOs assume they have enough visibility simply because they run a large company. They believe their corporate brand is doing the work for them.

But here’s what actually happens inside most organizations:

The focus is on protecting the brand, not amplifying leadership. PR teams spend more time managing reputation than proactively positioning the CEO as an industry leader.

Companies react to the external narrative instead of leading it. Instead of shaping conversations, they respond to them.

The CEO remains behind the scenes, missing opportunities to build influence.

Attention is the New Currency for CEOs

The leaders who shape industries are the ones who actively build visibility, engage with their audience, and lead conversations.

Consider these questions:

Are you just managing your company’s reputation, or are you building your own influence?

Are you recognized outside of your organization as an industry leader?

Do people in your field actively seek out your insights and expertise?

If the answer is no, it’s time to rethink your approach.

How to Build CEO Influence in 2025 & Beyond

Step 1: Step Out from Behind the Corporate Brand

Your company’s brand is important, but your personal brand is what will establish trust, authority, and long-term influence.

Start sharing your expertise. Speak publicly. Write. Engage. Let the world see the leader behind the company.

Step 2: Be Proactive, Not Reactive

Instead of waiting for the media or your marketing team to shape your narrative, take control of your story.

Post thought leadership content regularly.

Engage with your audience directly (LinkedIn, interviews, speaking events).

Position yourself as the go-to expert in your industry.

Step 3: Make Connections That Matter

People follow people, not faceless brands. The most influential CEOs build direct connections with their audience, investors, partners, and customers.

Engage, network, and be present where key industry conversations are happening.

The world is changing fast. The next generation of CEOs will be highly visible, highly connected, and highly influential.

If you wait, others will take the lead. If you start now, you can shape the future.

Want to know how to apply this to your leadership? Tune into today’s episode for the full breakdown.

Highlights:

00:00 The Importance of CEO Visibility

00:29 Shifting Focus from Brand to Personal Leadership

00:46 Taking Action for Future Impact

Links:

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

My Book Recommendations: https://www.jensheitland.com/books

Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Web: https://www.jensheitland.com/podcasthome

Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4

Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

How AI is Changing CEO Influence & Thought Leadership

AI is transforming industries at an unprecedented pace. But here’s the big question for CEOs:

👉 Are you leading AI adoption, or are you waiting for others to figure it out first?

Most CEOs assume AI is something their tech teams or IT departments should handle. They focus on traditional leadership while treating AI as a back-end tool.

This mindset is outdated. AI isn’t just a tool—it’s a competitive advantage. And the CEOs who understand this will outpace and outperform the rest.

AI Won’t Replace CEOs, But It Will Reshape Leadership

AI is not about eliminating human decision-making. It’s about enhancing it. The best CEOs of tomorrow will:

✅ Use AI for smarter decision-making

✅ Automate non-core business activities to focus on high-impact leadership

✅ Build personal brands with AI-driven content, insights, and engagement

✅ Lead innovation by integrating AI into customer experience and business strategy

Meanwhile, companies focused purely on risk mitigation are falling behind.

The Competitive Edge: AI-Driven CEOs vs. Traditional CEOs

The difference between winning and losing in the AI era is how fast and effectively CEOs integrate AI.

🔹 Traditional CEOs: See AI as an IT issue, delay adoption, and focus on minimizing risk.

🔹 AI-Driven CEOs: Proactively leverage AI for operations, strategy, and influence.

Which one are you?

AI as a Leadership Tool – Not Just a Business Tool

Many CEOs overlook one of AI’s most powerful uses—personal branding and thought leadership.

AI can help you:

🚀 Generate and refine content that establishes industry authority

🚀 Identify trends before they happen

🚀 Scale influence through AI-driven engagement and insights

If you’re not using AI to build visibility, credibility, and impact, you’re already behind.

The business world is shifting fast. AI is not just an opportunity—it’s a necessity. The question is:

Are you embracing AI as a CEO? Or are you waiting while others take the lead?

The CEOs who integrate AI now will be the ones defining the future.

🎙️ Want to learn exactly how to do it? Listen to today’s episode for a full breakdown.

Highlights:

00:00 The Role of AI in Leadership

00:16 Embracing AI in Business Operations

00:33 Opportunities vs. Risk Mitigation

00:46 The Future of AI in Business

00:56 Call to Action for Innovators

Links:

===========================

Equipment and Software that I use for my Videos and Podcasts!   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

===========================

Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

===========================

Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

===========================

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

===========================

Subscribe and Listen to The Jens Heitland Show Podcast HERE: 

YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Web: https://www.jensheitland.com/podcasthome

Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4

Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL

===========================

Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

The Hardest Lesson I Learned as a CEO

Most CEOs and entrepreneurs believe that if they work hard, figure things out, and deliver results, success will follow. That was my mindset too—until I hit a wall.

I had credibility. Years of experience, a strong corporate background, and deep industry knowledge. But I wasn’t growing the way I expected.

The reason? Credibility without visibility is a dead end.

The Reality: If They Don’t See You, They Won’t Buy From You

I assumed my track record would attract opportunities. But in today’s business landscape, expertise alone isn’t enough. If people don’t know you exist or understand your value, they won’t seek you out.

That’s when I realized I needed to take control of my personal brand and my thought leadership.

The Breakthrough: A System for Visibility & Business Growth

Once I embraced this reality, I developed a simple but powerful system:

1️⃣ Build Your Personal Brand with Intent

Your personal brand is not just about social media—it’s about positioning yourself strategically. Thought leadership, storytelling, and consistent messaging make you top of mind for your audience.

2️⃣ Create a No-Brainer Offer

Personal branding alone isn’t enough—you need to connect it to a business model. What’s the easiest way for people to work with you? If your value proposition isn’t crystal clear, your brand won’t convert into business growth.

3️⃣ Systematize & Scale

Once you establish credibility and visibility, you need a system to scale your influence. That means leveraging content, speaking engagements, strategic partnerships, and other tools to ensure your brand is working for you, even when you’re not actively promoting it.

The hardest lesson I learned as a CEO was that hard work and credibility won’t guarantee success. Visibility and a strategic, no-brainer offer are what truly move the needle.

If you’re a CEO or entrepreneur struggling to break through, this is the formula that works.

Want to learn more? Tune into today’s episode for a full breakdown. 🎧

Highlights:

00:00 Realizing Hard Work Isn't Enough

00:17 The Importance of Personal Branding

00:37 Systematizing Success

00:51 Advice for New Entrepreneurs

Links:

===========================

Equipment and Software that I use for my Videos and Podcasts!   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

===========================

Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

===========================

Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

===========================

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

===========================

Subscribe and Listen to The Jens Heitland Show Podcast HERE: 

YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Web: https://www.jensheitland.com/podcasthome

Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4

Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL

===========================

Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

The 3-Step CEO Personal Branding Formula

In today’s digital-first world, a strong personal brand isn’t optional for CEOs and business leaders—it’s a necessity. A well-crafted CEO brand can amplify influence, attract business opportunities, and position you as a thought leader in your industry. But here’s the truth: Most executives get it wrong.

They assume personal branding is about popularity, flashy social media content, or chasing followers. The reality? It’s a strategic asset that must align with your business and marketing goals.

So, how do you build a CEO personal brand that works? It comes down to three core steps.

1. Develop a Clear Strategy

Your personal brand should never exist in isolation. It must be built in alignment with your business strategy and marketing objectives. Ask yourself:

• What do I want to be known for?

• How does my personal brand support my business?

• What key messages do I want to communicate consistently?

Without a well-defined strategy, your personal brand will lack focus and impact. The most successful CEOs understand that branding is about positioning, storytelling, and visibility—all working toward a defined business goal.

2. Establish a Personal Website

Many CEOs rely solely on LinkedIn or company websites to represent them. That’s a mistake.

Your personal brand is about you as a leader, not just your company. Having a dedicated personal website allows you to:

✅ Control your narrative and showcase your expertise

✅ Rank on Google for your name and industry keywords

✅ Build a hub for your content, speaking engagements, and thought leadership

A website isn’t just a digital business card—it’s a powerful platform to establish credibility and attract the right opportunities.

3. Implement a Repeatable System

Building a CEO brand isn’t a one-time effort—it requires consistency and iteration. The best personal brands use a system to:

• Create valuable content regularly

• Test what resonates with their audience

• Refine their message based on feedback

With a rinse-and-repeat system, you ensure your brand stays relevant, grows over time, and continues to deliver business results.

CEO personal branding isn’t about vanity—it’s about visibility, credibility, and influence. By following these three steps—strategy, website, and system—you can establish a brand that not only builds thought leadership but also drives real business impact.

Ready to elevate your CEO brand? Tune into today’s episode for a deeper dive into this powerful formula! 🎧

Highlights:

00:00 Introduction to CEO Personal Branding

00:07 The Importance of Strategy

00:17 Building Your Personal Website

00:40 Establishing a Repeatable System

00:51 Conclusion: The Future of CEO Branding

Links:

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

My Book Recommendations: https://www.jensheitland.com/books

Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Web: https://www.jensheitland.com/podcasthome

Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4

Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

The #1 Mistake Most CEOs Make in Personal Branding

Many CEOs still believe that personal branding is optional, but in today’s fast-paced digital world, this mindset is costing them opportunities. The days of relying solely on corporate PR strategies are over. The best leaders are stepping up, sharing their knowledge, and building influence beyond their companies.

One of the biggest misconceptions is that representing the company is enough. Traditionally, CEOs focused on protecting the brand by reacting to external narratives. But now, audiences crave authenticity and connection. People want to engage with real human voices, not just polished corporate messaging.

CEOs who embrace personal branding are gaining a competitive edge. They position themselves as thought leaders, build trust with their audience, and create lasting influence in their industries. Meanwhile, those who stay silent risk being overshadowed by leaders who actively share their expertise.

If you haven’t developed a personal branding strategy yet, now is the time. Start by showcasing your insights, sharing experiences, and engaging with your audience authentically. Your personal brand isn’t just about you—it’s a powerful tool that can elevate your business, inspire trust, and keep you ahead of the competition.

Tune in to this episode of The Daily Hint to learn why personal branding is no longer optional and how you can leverage it to your advantage.

Highlights:

00:00 The Importance of Asking for What You Want

00:00 The Importance of Personal Branding for CEOs

00:06 Traditional PR vs. Modern Personal Branding

00:22 The Competitive Edge of Authenticity

00:38 The Shift Among Forward-Thinking CEOs

00:43 Call to Action: Building Your Personal Brand

Links:

===========================

Equipment and Software that I use for my Videos and Podcasts!   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

===========================

Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

===========================

Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

===========================

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

===========================

Subscribe and Listen to The Jens Heitland Show Podcast HERE: 

YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Web: https://www.jensheitland.com/podcasthome

Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4

Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL

===========================

Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

We Have to Take The Responsibility to Ask as the CEO of an Organization

As a CEO, you might feel like you’ve “made it.” You’ve built a company, led teams, and secured key partnerships. But there’s one simple yet often overlooked skill that separates great leaders from the rest—the responsibility to ask.

Too often, leaders assume that their team, board members, or clients inherently understand their needs and goals. After all, they’re smart, experienced professionals, right? The truth is, clarity comes from direct communication. If you don’t ask for what you need—whether it’s a strategic partnership, a team solution, or client engagement—it simply won’t happen.

The best CEOs don’t leave opportunities on the table. They take the initiative to ask:

• To business partners: “Would you be interested in collaborating on this project?”

• To teams: “How do we solve this problem together?”

• To clients: “What do you need from us to create more value?”

Assumptions lead to missed opportunities. Questions drive growth. The responsibility to ask lies with the leader, and mastering this habit can transform decision-making, communication, and business success.

Are you asking the right questions?

Highlights:

00:00 The Importance of Asking for What You Want

00:08 Asking in a Business Context

00:29 Taking Responsibility for Communication

00:43 The Misconception of Assumed Understanding

00:56 Final Thoughts on Asking

Links:

===========================

Equipment and Software that I use for my Videos and Podcasts!   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

===========================

Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

===========================

Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

===========================

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

===========================

Subscribe and Listen to The Jens Heitland Show Podcast HERE: 

YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Web: https://www.jensheitland.com/podcasthome

Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4

Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL

===========================

Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

The Secret to Showing Confidence is Walking Slow

Confidence is often mistaken for speaking boldly or making grand gestures, but true confidence is quieter. It’s in the way you move, the way you carry yourself, and even the speed at which you walk. In this episode of The Daily Hint, we explore a surprising yet powerful technique to exude confidence—walking slow.

It may sound counterintuitive, especially for high-powered CEOs who are used to moving quickly and decisively. But studies in psychology reveal that slowing down your movement in public spaces can shift how others perceive your authority. Walking deliberately signals control, presence, and self-assurance. It’s a subtle but powerful way to command attention without speaking a word.

This is particularly crucial in leadership roles. CEOs and executives often find themselves in high-pressure situations where they must project confidence, even when facing uncertainty. Body language plays a critical role here. A leader who rushes, slouches, or fidgets unintentionally signals doubt. On the other hand, a leader who moves with composure, stands upright, and walks with purpose reassures their team that they are in control.

The key takeaway? Your body language—especially how you walk—sets the tone for your leadership presence. Whether delivering difficult messages or guiding a team through challenges, mastering this small shift can have a significant impact.

Are you ready to refine your leadership presence?

Highlights:

00:00 The Power of Walking Slowly

00:22 Psychology and Confidence

00:54 Body Language in Leadership

Links:

===========================

Equipment and Software that I use for my Videos and Podcasts!   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

===========================

Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

===========================

Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

===========================

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

===========================

Subscribe and Listen to The Jens Heitland Show Podcast HERE: 

YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Web: https://www.jensheitland.com/podcasthome

Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4

Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL

===========================

Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a