Most CEOs focus relentlessly on growing the brand of their business — the logo, the vision, the marketing. But in today’s connected world, that’s not enough.

Because people don’t buy from logos. They buy from leaders.

In this short but powerful episode of The Daily Hint, we confront a critical question: Are you hiding behind your company brand, or are you actively building your own visibility as a leader?

Let’s look at Apple. It’s not just one of the most iconic brands in the world — it's known because of people. Steve Jobs wasn't just the founder; he was the face, the vision, the story. His personal brand shaped Apple’s identity and inspired millions.

Today, Tim Cook continues that legacy not just through operational excellence but through visible leadership. He speaks publicly. He shows up in videos. He builds trust through presence.

Now shift to Microsoft. Bill Gates — visionary founder, public figure, thought leader. Satya Nadella, the current CEO, has embraced that same playbook. He doesn't hide behind the tech. He uses his personal voice to share ideas, values, and leadership moments that humanize the Microsoft brand.

These are billion-dollar examples. But here’s the truth: You don’t need to be a Fortune 500 CEO to make this work.

If they are building personal brands as CEOs, what’s stopping you?

Whether you lead a startup, a growing SME, or a global enterprise, your ability to influence your industry, attract opportunities, and build lasting trust starts with you becoming visible.

In this episode, you’ll hear:

• Why personal branding is no longer optional for CEOs
• How top leaders use visibility to scale their influence
• What actions you can take to show up authentically and consistently

This is your hint to stop hiding. The world — and your network — needs to hear from you, not just your brand.

Highlights:

0:00 Introduction: The Importance of Personal Branding

00:05 Case Study: Apple and Steve Jobs

00:18 Transition to Tim Cook

00:29 Case Study: Microsoft and Bill Gates

00:44 Current Leadership: Satya Nadella

00:53 Conclusion: Personal Branding for All

Links:

===========================

Equipment and Software that I use for my Videos and Podcasts!   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

===========================

Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

===========================

Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

===========================

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

===========================

Subscribe and Listen to The Jens Heitland Show Podcast HERE: 

YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Web: https://www.jensheitland.com/podcasthome

Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4

Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL

===========================

Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

By 2027, Personal Branding Will be a Non-negotiable for CEOs

The Future of Leadership is Personal Branding

If you’re a CEO and still think personal branding is optional, think again.

By 2027, personal branding won’t be a nice-to-have—it will be a must-have.

AI is advancing at an unprecedented pace, content is becoming more automated, and employees have more options than ever. The future of leadership belongs to those who can build trust, communicate authentically, and stand out in an increasingly crowded digital world.

Why Personal Branding Matters More Than Ever

The way we do business is evolving rapidly. Here’s why personal branding will be non-negotiable for CEOs:

1️⃣ AI is reshaping content creation

AI tools can generate articles, social media posts, and even videos faster than ever before. But here’s what AI can’t do: create authentic, human-to-human connections. That’s where personal branding comes in. People trust people, not faceless corporations.

2️⃣ Employees have more choices than ever

The future workforce is looking for leaders they can connect with. Your personal brand will be a key factor in attracting top talent—employees want to work for CEOs who inspire them, not just companies with good salaries.

3️⃣ Your brand is your competitive advantage

Whether you’re leading a startup or a Fortune 500 company, your personal brand can set you apart. Investors, partners, and customers will choose to engage with CEOs who have a visible, credible, and authentic presence in their industry.

How to Build Your Personal Brand Before 2027

So, how do you get ahead and position yourself for success?

✅ Be visible: Start sharing insights, experiences, and thought leadership on LinkedIn, podcasts, and events. Your voice needs to be heard.

✅ Be authentic: People can spot a fake a mile away. Your brand should reflect who you truly are—your values, leadership style, and vision for the future.

✅ Be consistent: Branding isn’t built overnight. Make personal branding a habit, not an afterthought. Post regularly, engage with your audience, and show up consistently.

Final Thought: The Time to Act is Now

2027 will be here before you know it.

The CEOs who invest in their personal brand today will be the ones who lead, influence, and grow their businesses in the future.

Are you ready?

For a deeper dive into this topic, listen to today’s episode of The Daily Hint.

Highlights:

00:00 The Importance of Personal Branding for CEOs by 2027

00:05 The Role of Authenticity in a Tech-Driven World

00:36 The Rapid Advancements of AI

00:44 Building an Authentic Personal Brand

00:51 Conclusion: Leading Effectively into the Future

Links:

===========================

Equipment and Software that I use for my Videos and Podcasts!   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

===========================

Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

===========================

Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

===========================

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

===========================

Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

Your Audience Doesn’t Care About You—They Care About How You Help Them

The Hard Truth About Personal Branding

Most CEOs and business owners approach personal branding the wrong way. They make it about themselves—their achievements, their expertise, their journey.

But here’s the truth: your audience doesn’t care about you. They care about what you can do for them.

If your content doesn’t speak to their pain points, if your messaging doesn’t address their desires, if your brand isn’t positioned as the bridge between their problems and their goals—then you’re just another voice in the noise.

Why This Matters for Thought Leadership

Every successful CEO has mastered this shift in perspective. They understand that people don’t follow leaders because of who they are—they follow because of what that leader can teach, solve, or inspire.

Think of the strongest personal brands in business today. They all do one thing exceptionally well:

✅ They understand their audience’s struggles

✅ They provide valuable solutions

✅ They position themselves as the missing piece between pain and success

If you’re not doing this, your audience will scroll past you—no matter how impressive your resume is.

How to Shift Your Personal Brand for Maximum Impact

1️⃣ Know your audience better than they know themselves

Who are they? What are their biggest challenges? What transformation do they seek? If you don’t know, you’re speaking into the void.

2️⃣ Create content that speaks to their needs

Your posts, videos, and thought leadership pieces should address real problems and offer tangible solutions.

3️⃣ Be the guide, not the hero

Your audience should see themselves in your content, not just your success story. Position yourself as the guide who helps them achieve their own goals.

4️⃣ Leverage your marketing engine

Every CEO has a marketing team, yet many fail to use it for their personal brand. Treat your brand as a business asset—because it is.

Final Thought: Make It About Them, Not You

If you want to build a personal brand that actually influences, stop focusing on who you are and start focusing on how you help.

That’s the difference between noise and real impact.

For a deeper dive into this mindset shift, tune in to today’s episode of The Daily Hint.

Highlights:

00:00 Understanding Your Audience

00:25 Identifying Pain Points and Desires

00:37 Bridging Problems and Desires

00:45 Converting Audience to Customers

00:51 Leveraging Your Marketing Engine

Links:

===========================

Equipment and Software that I use for my Videos and Podcasts!   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

===========================

Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

===========================

Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

===========================

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

===========================

Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

The Biggest Personal Branding Myth That’s Holding You Back is "I don't have Time"

Think You Don’t Have Time for Personal Branding? Think Again.

If you’re a CEO or business leader, you’ve likely said (or thought), “I don’t have time for personal branding.”

But here’s the reality: that’s like saying, “I don’t have time for revenue.”

Your brand isn’t just about visibility—it’s about credibility, influence, and business growth. In a world where people buy from people, failing to invest in your personal brand isn’t just a minor oversight—it’s a competitive disadvantage.

Why Personal Branding Drives Business Success

In 2025, the lines between personal and corporate branding are blurred. Even the world’s most powerful CEOs have more engaged followings than their companies. Take a look at leaders like Elon Musk or Richard Branson—people connect with them first, not just their businesses.

A strong personal brand allows you to:

✅ Attract top talent who want to work for a leader, not just a company

✅ Build trust with customers who prefer doing business with real people

✅ Secure partnerships and investment opportunities through credibility

✅ Establish yourself as an industry authority, opening doors you never expected

Your brand is your competitive advantage. And if you’re not leveraging it, your competitors will.

The Truth About Time and Branding

Personal branding doesn’t mean spending hours a day on social media. It means strategically positioning yourself so that when people search for you, they find value, expertise, and authenticity.

Here’s how to do it efficiently:

1️⃣ Start small: Dedicate just 10-15 minutes a day to sharing insights, commenting on relevant industry discussions, or publishing quick posts.

2️⃣ Repurpose content: If you’re speaking at an event, hosting a webinar, or writing an internal memo—turn it into a LinkedIn post or a short video.

3️⃣ Be authentic, not perfect: People don’t expect perfection. They expect you. Share real experiences, insights, and lessons learned.

Final Thought: No More Excuses

Not having time for personal branding is hurting your business. Every moment you delay, someone else is positioning themselves as the go-to expert in your space.

Start today. Build your brand. Own your influence.

For a deeper dive into why this matters more than ever, tune in to this episode of The Daily Hint.

Highlights:

00:00 The Importance of Personal Branding

00:09 People Buy from People

00:29 Building Your Authentic Brand

00:43 The Impact on Revenue

00:50 Start Today

Links:

===========================

Equipment and Software that I use for my Videos and Podcasts!   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

===========================

Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

===========================

Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

===========================

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

===========================

Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

A Lot of CEOs Play a Role Instead of Being Themselves

Are You Playing a Role or Owning Your Brand?

In today’s business world, authenticity isn’t optional—it’s a requirement. Yet, many CEOs still fall into the trap of playing a role rather than being themselves. They rely on PR agencies, scripted messaging, and polished personas, only to lose the one thing that truly builds influence: trust.

This episode of The Daily Hint dives into the biggest mistake CEOs make when building their personal brand—and how to fix it.

The Authenticity Gap: Why CEOs Struggle to Stand Out

People connect with people, not corporate personas. When CEOs present an overly polished, scripted version of themselves, they create a barrier between themselves and their audience. The result? A lack of genuine connection, decreased trust, and missed business opportunities.

Here’s the truth: You don’t need a PR agency to tell your story. You need to take control of your personal brand, own your narrative, and consistently show up as yourself.

The Power of a Personal Website

One of the most overlooked tools for building a strong personal brand is a personal website. Social media is a great amplifier, but it’s rented space. Your website, on the other hand, is your digital home—a space where you control the narrative, showcase your expertise, and nurture relationships.

A well-structured personal website allows you to:

• Establish credibility and authority

• Share your journey in a way that resonates with your audience

• Create content that positions you as a thought leader

• Drive partnerships, business opportunities, and industry influence

Content First, Social Media Second

Many CEOs approach social media the wrong way. They focus on posting for the sake of visibility rather than building a true personal brand. Instead, flip the script:

1. Create content for your website first. This ensures your insights, expertise, and message are anchored in a platform you own.

2. Distribute that content through social media. Use LinkedIn, Twitter, and other platforms as tools to amplify your message, attract the right audience, and drive traffic back to your website.

3. Engage authentically. Respond to comments, start conversations, and let people connect with the real you.

Final Thoughts: No More Excuses in 2025

With the rise of digital platforms and the accessibility of content creation tools, every CEO has the power to take control of their personal brand. The only thing standing in the way? The decision to start.

Own your brand. Build your credibility. Be yourself.

For more insights, tune in to this episode of The Daily Hint and start shaping your legacy today.

Highlights:

00:00 Introduction: The Cost of PR Agencies

00:06 Be Authentic: The Key to Success

00:20 The Importance of a Personal Website

00:34 Creating and Sharing Content

00:56 Conclusion: No Excuses in 2025

Links:

===========================

Equipment and Software that I use for my Videos and Podcasts!   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

===========================

Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

===========================

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

Why 99% of CEO LinkedIn Profiles Are Terrible

Your LinkedIn profile is more than just a digital resume—it’s your personal brand, your credibility, and often the first impression you make on industry leaders, clients, and investors. Yet, most CEOs treat it like a forgotten webpage, leaving major opportunities on the table.

In this episode of The Daily Hint, we explore the three critical mistakes CEOs make on LinkedIn and how to fix them to strengthen influence, build authority, and attract the right connections.

Mistake #1: An Unprofessional or Generic Profile Photo & Banner

Your profile photo and banner are the first things people notice. If your picture is outdated, unclear, or unprofessional, it immediately weakens your credibility.

Fix it: Use a high-quality headshot where your face is clearly visible. Pair it with a banner that reflects your industry, company, or personal brand—something that instantly tells visitors what you do.

Mistake #2: A Weak or Underutilized About Section

Most CEOs either leave this section blank or write a stiff, uninspiring corporate bio. This is a wasted opportunity. Your About section should tell your story, engage the reader, and clearly communicate your expertise and mission.

Fix it: Instead of a robotic summary, write a compelling narrative. Share your journey, what drives you, and how you bring value. Make it clear, concise, and engaging.

Mistake #3: Treating Job Descriptions Like a Boring CV

Many executives list their past roles in a dry, bullet-point format—just like a traditional resume. But LinkedIn is a branding tool, not just a job board.

Fix it: Transform job descriptions into credibility-building stories. Highlight key achievements, lessons learned, and the impact you’ve had in each role. Show, don’t just tell.

Final Thoughts

If you want to be seen as a leader in your industry, your LinkedIn profile needs to work for you—not against you. Make these small but powerful changes today, and watch how your influence grows.

Tune in to this episode of The Daily Hint for more insights on personal branding and CEO leadership.

Highlights:

00:00 Introduction: The Cost of a Poor LinkedIn Profile

00:07 Fix #1: Update Your Photo and Background Banner

00:24 Fix #2: Optimize Your About Section

00:40 Fix #3: Enhance Your Job Descriptions

00:51 Conclusion: Boost Your Credibility

Links:

===========================

Equipment and Software that I use for my Videos and Podcasts!   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

===========================

Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

===========================

Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

===========================

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

===========================

Subscribe and Listen to The Jens Heitland Show Podcast HERE: 

YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Web: https://www.jensheitland.com/podcasthome

Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4

Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL

===========================

Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

The Worst Advice I Hear About CEO Branding

If you’ve been told that posting daily on social media is the secret to CEO branding, it’s time to rethink your strategy. While consistency is valuable, it’s not about how often you post—it’s about where and how you build your authority.

The biggest mistake CEOs make? Following an influencer strategy instead of a thought leadership strategy.

Why Posting Every Day Won’t Build Your CEO Brand

The idea that daily posting guarantees visibility is flawed because:

1️⃣ Algorithms Control Your Reach – Social media platforms change their rules constantly. What works today might be irrelevant tomorrow.

2️⃣ Influencers vs. Thought Leaders – Influencers create content for engagement. CEOs create content to position themselves as experts and industry leaders.

3️⃣ You Don’t Own Social Media – If your entire brand exists on a platform like LinkedIn or Instagram, you’re at the mercy of external decisions. What happens if your account is suspended or the platform loses popularity?

The Smart CEO Branding Strategy

Instead of chasing temporary attention, focus on building an evergreen thought leadership hub.

✅ Own Your Content: Your website and email list are assets you control.

✅ Publish Thought Leadership Pieces: Articles, case studies, and podcasts hold long-term value.

✅ Leverage Social Media, But Don’t Rely on It: Use platforms to distribute content, not as the foundation of your brand.

Final Thoughts

The CEOs who win the branding game are the ones who think beyond the algorithm and build assets that last. Don’t fall into the daily posting trap—build a brand that stands the test of time.

Highlights:

00:00 Debunking the Daily Posting Myth

00:23 The Importance of a Personal Hub

00:38 Long-Term Discoverability

00:46 Thought Leadership vs. Influencers

Links:

===========================

Equipment and Software that I use for my Videos and Podcasts!   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

===========================

Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

===========================

Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

===========================

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

===========================

Subscribe and Listen to The Jens Heitland Show Podcast HERE: 

YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Web: https://www.jensheitland.com/podcasthome

Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4

Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL

===========================

Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

Why Most CEOs Are Afraid to Build a Personal Brand (But Shouldn’t Be)

For decades, CEOs were expected to stay in the background, letting their companies take the spotlight. But in today’s digital, trust-driven world, the rules have changed.

People don’t just follow brands—they follow leaders. If you’re running a business and not actively building your personal brand, you’re not just staying in the shadows… you’re losing opportunities.

So why do so many CEOs resist putting themselves out there? Fear.

The Fear That’s Holding You Back

Many CEOs hesitate to build a personal brand because they worry about:

• Judgment: “What if I say the wrong thing?”

• Perception: “Will I seem unprofessional?”

• Time Commitment: “I’m too busy running a business.”

These concerns are valid—but they’re also outdated.

We are no longer in the 90s, where CEOs were expected to be polished, robotic figures delivering safe PR-approved messages. We are in the human era. Customers, employees, and stakeholders want to connect with real people—not corporate scripts.

Your Brand is Your Company’s Best Asset

If you’re leading a 5,000-person company, people are already curious about you. They want to know your vision, your leadership style, your perspective.

And here’s the key: If people care about you, they will care more about your company.

Think of leaders like Elon Musk, Richard Branson, or Sara Blakely. Their businesses thrive, in part, because of the personal trust and relatability they’ve built with their audience.

How to Start Without Overwhelming Yourself

If you’re new to personal branding, you don’t need to start by sharing everything about your life. Instead, follow these simple steps:

✅ Start Small: Share an insight about leadership, innovation, or your industry.

✅ Show Behind the Scenes: Give a glimpse into how you think and work.

✅ Engage Authentically: Respond to comments and join conversations.

✅ Be Consistent: A strong brand is built over time—just like your business.

The biggest risk isn’t putting yourself out there—it’s staying silent while other leaders build trust, influence, and opportunities.

It’s time to embrace your voice and step up as the face of your company.

Highlights:

00:00 Overcoming the Fear of Judgment

00:04 The Importance of Personal Connection

00:14 The Shift from Traditional PR

00:30 Embracing Human-Centric Leadership

00:40 Steps to Humanize Your Company

Links:

===========================

Equipment and Software that I use for my Videos and Podcasts!   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

===========================

Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

===========================

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

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Transcript:

Fear of judgment is costing you millions. Here is how to get over it. Nobody really cares about the company if they don't care about you. If you're a 5, 000 people company and the CEO, then people care about you. They want to know more about you. And if you don't share anything, work with the normal way of PR, which is.

de risking everything and not showing up in the wrong way, you're losing a lot of opportunity. We are not in the 90s anymore, where everything is about business and you need to show up in a certain way. We are in a human time, where people love to connect to the individuals and see more of you from behind the scenes.

So try it with a couple of easy steps. People love companies that are led by humans. and not robots. So you have the opportunity to change the game by showing yourself in a human way.

A Day in My Life as a CEO & Thought Leader

As a CEO, how do you balance leading a company while also building a personal brand?

Many business leaders struggle with this question, believing that personal branding is a distraction from their core responsibilities. But in reality, your personal brand is one of the most powerful assets your company has.

The best CEOs understand this and use their brand strategically to direct attention, build trust, and drive business growth—not in a forced way, but by integrating their influence into their leadership.

1. Your Personal Brand as a Business Asset

Your brand isn’t separate from your company—it’s a tool that helps amplify your mission, attract opportunities, and build connections that might not happen otherwise.

For example, imagine walking for 24 hours to support a cause you care about. You share your journey, engage with people beyond your usual business circles, and through this seemingly unrelated action, you create valuable conversations that ultimately drive business back to your company.

This isn’t hypothetical—it’s exactly what happened when I used my personal brand to support a global cause while indirectly strengthening my business network.

2. Thought Leadership Creates Unexpected Business Opportunities

Being visible isn’t just about posting content—it’s about being actively engaged in real-world conversations that align with your values.

When you show up for causes, participate in industry events, or simply share valuable insights, you create an ecosystem where:

✅ People recognize your expertise

✅ Decision-makers trust your voice

✅ Your network expands organically

And when the time comes to make business decisions, people remember you.

3. CEOs Must Actively Direct Attention

One of the biggest advantages of a strong personal brand is that you control the narrative. Instead of waiting for attention, you actively guide it toward what matters most—whether that’s your company’s mission, an important initiative, or a new business opportunity.

Great leaders don’t just rely on PR teams to shape their image. They step up and use their voice to engage their audience authentically.

A CEO’s job isn’t just to run a company—it’s to lead conversations, build trust, and create meaningful relationships. The best way to do that? A strong personal brand that works in tandem with your business.

If you’re a business leader who hasn’t fully leveraged your personal brand yet, now is the time to start.

Highlights:

00:00 Balancing Company Leadership and Personal Branding

00:04 Leveraging Personal Brand for Company Causes

00:16 Innovative Fundraising Initiatives

00:26 Connecting Through Unique Experiences

00:35 Driving Business Through Personal Engagement

00:43 Integrating Personal Brand with Business Goals

Links:

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

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Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Web: https://www.jensheitland.com/podcasthome

Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4

Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

How to Build a $100M CEO Network Through LinkedIn in 90 Days

In today’s fast-moving business world, your network is your most valuable asset. The CEOs who build influential, revenue-generating networks aren’t just existing on LinkedIn; they are actively leveraging the platform.

Most executives make one critical mistake: they treat LinkedIn like a one-way street. They repost company updates, expecting engagement from their peers, but in reality, they are just broadcasting into the void. If you’re only sharing your marketing team’s content, you’re missing the opportunity to connect with other high-level decision-makers.

So, how do you actually build a $100M network on LinkedIn in just 90 days?

1. Shift from Broadcasting to Engaging

Your network doesn’t grow by pushing content—it grows by joining conversations. Comment on posts from other CEOs, add insights, and engage with real discussions in your industry. LinkedIn’s algorithm prioritizes engagement, so the more you interact, the more visibility you gain.

2. Make Direct, High-Value Connections

Instead of waiting for connections to come to you, reach out to decision-makers. The best CEOs use LinkedIn as a door opener—not a substitute for real relationships. After engaging online, move to direct messages, schedule in-person meetings, and build meaningful connections that lead to business opportunities.

3. Stop Posting Just Company Updates

Many CEOs rely on their marketing teams to post on their behalf, but that strategy doesn’t establish thought leadership. Instead, create authentic, personal content that shares your insights, experiences, and unique perspectives. This positions you as a leader people want to engage with.

4. Innovate Yourself to Innovate Your Business

If you continue networking the same way, you’ll get the same results. The best CEOs constantly adapt, test new approaches, and refine their LinkedIn strategy to stay ahead. LinkedIn isn’t just a social network—it’s a business growth engine if used correctly.

Final Thoughts

Your network determines your net worth. By shifting your LinkedIn approach from passive sharing to active engagement and strategic connections, you can build a powerful CEO network that drives real business results.

Are you making these LinkedIn networking mistakes? If so, it’s time to change the game. Tune in to the full episode to learn the exact steps to transform your LinkedIn strategy.

Highlights:

0:00 Introduction: Connecting with Decision Makers on LinkedIn

00:02 Common LinkedIn Mistakes CEOs Make

00:05 Effective Engagement Strategies on LinkedIn

00:18 The Pitfall of Sharing Company Posts

00:36 The Importance of Personal Outreach

00:51 Conclusion: Innovate Yourself to Innovate Your Business

Links:

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Web: https://www.jensheitland.com/podcasthome

Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4

Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL

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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a