The Daily RICHual

Want to do better presentations? Knowing that it is not enough to simply deliver information, Primo Presentations incorporates methods designed to not only give agents knowledge, but competency and confidence as well. It is only through those qualities that mastery is achieved and only through deliberate hands-on education that the results are embedded into a business.

They already know you and love you. How do you get them to not only do business with you but also become your biggest fans?  The answer is simple: send a relevant message, show value and send it the right way. There are seven irrefutable marketing rules for real estate professionals. This class will explore ways to get people to see your message in the middle of our option-overloaded abundant world.

A great number of salespeople believe that the presentation is where you dump your stuff, dazzle the consumer, grab the sale.

That kind of self-focused delivery, more than likely, MIGHT get you the gig. Most often, however, you’ll either come up short or create issues further down the line with your self-focused lecture.

What can you do instead?

For starters you could look at the presentation as an opportunity to discover whether what you have actually met the needs of the person on the other end. The solution is knowing What's Up, or as we like to say, "SUPP?"

Everyone of us has strengths, those things/traits/characteristics that we possess that separate us from others in our business. If properly deployed against hard work and smart branding, our strengths might be the thing that attracts business our way. 

Can you write? Maybe you should be sharing content via a blog. Got personality? Maybe video is your path. Know a lot of stuff? How about podcasting? In this episode, we will look at each option, see if you "qualify," or better yet, make the case for you doing them all. Enjoy....

 They (whoever they are) say that some people are idea people, and some are action people. I like to think I’m a little of both, or maybe a lot of both. The challenge is the Do/Do gap. My mind, as it races to solve problems, create opportunities, clarify issues, can generate a plethora of ideas. I can think of a great many things that I could/should/would want to DO. I just have to actually DO them. And therein lies the dilemma: Can I actually DO, the things I conjure up to DO? 

The answer of course is yes! If you can think it, or dream it, or whatever that guy said in that inspiring quote, you can achieve it. The tricky part is how. How do I not forget that great idea? How do I squeeze my fabulous new idea into my already busy life? How do I actually DO it? The answer, my friends, is to filter your Do/Do. Run it through the Do/Do filter and see what comes out the other side.

The people who told you the only thing that mattered was location, location, location were lying, lying, lying. If you want to survive in the real estate business you must know the secrets of proper pricing. There is a simple solution to listings that don’t sell – price.

Agents will learn to obtain and communicate statistics, do absorption rates, and explain the Market Analysis so that any Seller can make the best decision in this important facet of their sale. Agents will learn to separate the marketing presentation from the pricing presentation for optimal effect.

As the new year commences, I have a couple of things on my mind to keep me focused, to motivate me, to broaden me, to balance me in what is going to be the greatest year up till now.

In this episode we'll look at some of the predicted and not so predicted trends for real estate in the coming year. 2019, according to many experts, will be fast and furious, and only the fit will survive. Take a listen. See what you think.

With a little down time during the holidays, I decided to do some due diligence and research what the experts believe to be the Trends for 2019. In this episode, we look at four areas that may have an impact on consumers and business people everywhere: 1) Business in general; 2) Social Media; 3) Technology in general; 4) Customer Service. Next time we'll look specifically at the real estate industry. Enjoy!