The Dale & Kyle Show

Welcome listeners of The Trainers Tribe to a special, short episode.

Since re-launching the podcast in March 2020, Dale and I have become aware that there are topics that we love to talk about and one's we don't. There are also topics that you love to listen to, and one's that you don't. And these two sets of topics actually line up.

We wanted to come up with a new name and purpose for the podcast that reflects that.

Listen to today's short episode for all of the details:

Things the new podcast will help you with:

• Learn from other experts and leaders we admire. You can expect to see some special episodes now were we interview authors, entreprenuers, coaches, musicians and more who have successfully made a living by growing a tribe that supports them.
• Get better at leveraging your time better so you can have a bigger impact. Going online during the pandemic has probably given you a taste of how you can better use your time and skills to support more people. We'll share strategies and tips to help you make the most of this.
• Make a living from serving your tribe. What if you could make a living by just helping people? You can. The beauty of growing a tribe is that you help and support them and in turn the tribe lifts you up and pays you. Win Win!
• Grow and light up your tribe. A bigger, more engaged tribe means more sales. If you're in this to make a living this is an important part of it! We'll share courageous, intuitive ways to magnetise people to your tribe and get them hooked on you!

Episode 1 of the new podcast drops on Friday 25th of August.

LeadYourTribe.co

As humans we all have a part of us that enjoys being creative. We like to make things that look nice and that help others.

The bit that we often struggle with though is finding people to buy the thing we made. Whether it's having an effective marketing strategy for getting more clients into your sessions or getting people to sign up to your online sessions, it's often put in the too hard basket.

Over the past month we've been sharing a series on how to go from idea to a product you can sell.

Hopefully at this point you’ve come up with a good idea, you’ve tested that idea, you’ve started to build an audience and now you know for sure people are interested. Now comes that part you've been avoiding, selling it!

In this episode we talk all things selling, how much time to put into your product, what that final product should be (a service, a book, a course, what?), how you should price it and many other tips.

Full show notes: https://www.bootcampideas.com/launching-trainers-tribe/

By teaming up with someone, business partnerships allow two people to create something amazing that neither could have made by themselves.

But there are pit falls to be wary of. How to you find someone you can trust? Do you split things 50/50? Is it better to hire someone or partner with them?

That and more answered in today’s episode of The Trainers Tribe.

Here are some of the tips we cover:

• Don’t pair up with someone the same as you, make sure you have complimenting skills (diversity is good).
• Your values however, should be the same or similar.
• Doesn’t need to be a 50/50 agreement, go by what each person is bringing to the table (time, money, skills, resources).
• Make sure both people enjoy the aspect of the business they are in charge of.
• Start with a few small projects with clear end dates to test out how you work together.
• Make it collaborative, you should both have input into what your idea will look like.

Full show notes: https://www.bootcampideas.com/fitness-business-partnerships/

When it comes to building an audience, a following or a community 2 things are key: Consistancy and Value. Consistancy will show people that you're going to keep turning up and that you'll stick around. Being valuable will help your message spread. Together it will help those who align with your values and the services you provide find you.

If you struggle with consistancy then start small. Try just 30 minutes a week dedicated to building your audience. Spend the first 15 minutes creating something to post then spend the next 15 minutes deliberately diving into where your audience is hanging out and help them.

If you feel like you don't have anything valuable to offer then know this: You don't need to be an expert, you just need to be a little bit further along the path than someone else. In fact, you can remember clearly what struggles you faced and are in a great position to help those who are just behind you.

Links Mentioned

• Podcast: 5 Steps to Creating an Online Offer
• Tool: Canva
• Tool: SocialBee
• Tool: The Ready State
• Instagram: Wayne Schwass
• Podcast: Dale interviews Wayne Schwass (coming Monday!)

Have you got a big idea?

Perhaps a new service you've been wanting to add in addition to your group fitness sessions.

How do you know if it will take off?

In our experience ideas don’t work in reality for one of two reasons:

1. We get so excited about the idea that we sink heaps of time and money into creating it only to launch it to the world to find no one wants to buy it (this is more Dale)
2. The idea feels too overwhelming (too much time, money or skills we don’t have needed) and we procrastinate indefinitely bringing the idea to life (this is more Kyle)

In today’s episode we cover what to do if you’re guilty of either of these.

Dale shares a story about creating a full membership site and launching to crickets and another one about how one social media post turned into a new business for him. Kyle shares about how he tested out a nutrition accountability service with in a pilot group in his bootcamp and what he learned from that.

Plus a bunch more like:

• What a Minimum Viable Product (MVP) is
• Ways to easily test your idea with spending heaps of time and money
• Why trying and failing can often lead opportunities and good learning for future projects
• How to let go of an idea you love when it’s clear it’s not going to work
• What a Bootcamp Sandwich is

This episode covers Step 2 of our recent episode 5 Steps to Creating an Online Offer. Check out the original episode or our Step 1 deep dive.

Support the Pod

Speaking of ideas, The Trainers Tribe, was an idea we had and wanted to create. We started with a few episodes and now are up to 54 episodes!

If you love what we do, please consider supporting us by leaving us a review. Go to the Reviews tab on Apple Podcasts and leave us a review or rating. We love reading these. Thanks!

Full show notes: https://www.bootcampideas.com/big-idea-life-trainers-tribe/

Want to know if your idea for your group sessions will work?

Start by asking yourself: Will this solve a problem for my clients?

Kyle shares how he solved two problems, wanting to find a new career and needing workout ideas for his sessions, by creating Bootcamp Ideas. Dale shares about how Energetic Education was created by a frustration with boring professional development workshops.

Full show notes: https://www.bootcampideas.com/solve-problems/

Download our 5 Steps for Creating an Online Offer cheat sheet.

This is a great time to put together some sort of online program or service for your existing clients, and also for brand new clients who are just now finding your business.

In this episode we walk you through 5 basic steps to putting out your first ever online offering, whether that's a product or online member portal.

Be sure to download the accompanying cheat sheet.

• A little check-in with Dale & Kyle [1:15]
• What you can do with an online offering [6:30]
• Step 1: What is the Problem you’re trying to solve? (And does anyone care?) [7:35]
• Step 2: Test your Idea [12:25]
• Step 3: Build your Audience [18:50]
• Step 4: Pick your Platform [24:45]
• Step 5: Create and launch your Offering [40:30]
• Right here, right now [55:15]

Download our cheat sheet with the 5 steps broken down into baby tasks you can complete. It includes our recommended tools and software to use too: https://bootcampideas.ck.page/d4f9a4368f

Show notes: https://www.bootcampideas.com/create-online-offer/

If your marketing and business growing efforts seem to be getting no traction, it’s possible that you’re using the wrong Tactics. But how does one know which tactics are the right tactics? The answer: If it fits your Strategy.

Once again, Kyle gesticulates wildly while talking, this time when explaining the difference between strategy and tactics. Dale shares the strategy (and then specific tactics) he used to leave full time teaching and become a presenter and keynote speaker for teachers and corporations.

Some other things answered:

• How can you tell the difference between strategy and tactics?
• What’s the difference between a plan and a strategy?
• How to create unique tactics based on your strategy?

Got a question for us? Ask here.

Show notes: https://www.bootcampideas.com/tactics-strategy/

In today's episode we're talking about upskilling, how the fitness industry education system works and how to pick an awesome course.

What we talk about:

• CECs vs. what you’ll learn [1:20]
• Do you need to earn CECs or be registered to train people? [4:30]
• We pull back the curtain on how continued education works [6:30]
• What makes a course interesting? [10:30]
• Where we go to learn and upskill [14:30]
• Do you need points? Other options you can take [21:20]
• Right here, right now [26:35]

Full show notes and links: https://www.bootcampideas.com/cecs-trainers-tribe/

With so much going on at the moment, it can be hard to still get your name and your businesses out name out there (in a way that's respectful). 

The pandemic we're in is a marathon, not a sprint so we need to be mindful of marketing in way that is sustainable. 

In today's episode Dale and Kyle share two ways to effectively spread the word on what you're doing. The 'Level 1' version just takes 5-10 minutes per day (which everyone can find time for) while the 'Level 2' version takes more time but can work really work as a long-term strategy.

The big take aways are:

• Don’t feel like you need to emulate big brands in the way they are advertising.
• This is a time for conversations, not just putting stuff out there for the sake of putting stuff out there.
• Consistency is king, so make it easy for yourself.

Here are the timestamps if you want to skip to a specific topic:

• The key for small business marketing [3:00]
• 5-10 minutes a day strategy (Level 1) [7:30]
• The long-term investment approach (Level 2) [16:00]
• But who will look at/care about your content? [24:00]
• Right here, right now [29:00]

Who We Are

Dale and Kyle use this podcast as a way to share their advice and learnings in a casual, unfiltered format. We also both have ‘proper’ businesses where we help trainers and instructors improve their skills through various products. You can find out more about Dale and his offerings at Energetic Education and more about Kyle right here on Bootcamp Ideas.

Show notes: https://www.bootcampideas.com/get-your-name-out-there/