The Dale & Kyle Show

Our guest on the show today is Jarrod Robinson aka The PE Geek.

Jarrod is a Physical Education teacher from country Victoria Australia, with a passion and enthusiasm for the role emerging technologies play within teaching and learning. He is first and foremost an advocate for lifelong movement and physical activity, however realises the power of 21st century technologies that can shape new age teaching pedagogies.

Jarrod is known throughout the online community as “The PE Geek”, and authors a blog of the same name at www.thepegeek.com which has proved to be an invaluable resource for teachers seeking effective use of 21st century tools in PE.  He has presented Nationally and Internationally for over 6 years, running workshops in over 30 countries.

His major interests lie within mobile learning which he believes is the perfect fit for the outdoor minded PE Teacher. As a result he has begun his own mobile development company, "The PE Geek Apps", which builds mobile applications for teachers on both Android and iOS devices. His mobile applications have also won numerous awards throughout Australia and Overseas.

In our conversation with Jarrod he shares with us how he went from working 100+ hours a week with a full time PE job and an online business to just a few hours each week.

A large part of being able to do that came from Jarrod outsourcing parts of his work to other individuals.

‘Their job is to do one piece of the puzzle which frees me up to do the things that only I can do.’

He also shares with us a really useful tip on how to get more leads for your business. From setting up an email list through to finding out more information about them.

Jarrod leaves us with a challenge to question our beliefs of what we think we can achieve. We often think things can only be one way, when there is actually much bigger options available to us too.

In episode 7 Dale and Kyle dive into why it’s so important for us to understand our strengths and weaknesses when running our own business.

Over the episode we go through 3 different useful tests.

Strength’s Finder 2.0

Gretchen Rubin’s Four Tendencies

Myers Briggs

1. Strengths Finder 2.0 is a test that tells you your top 5 strengths. It’s backed by 50 years of research and study. This is a great one for building a business that aligns with your strengths.

Kyle’s 5 strengths were Command, Restorative, Analytical, Relator and Ideation.

2. Gretchen Rubin’s Habit Tendencies quiz is a great one for working out how you might best form habits. It’s also useful to know the other types so that you can help your clients in the way that best motivated them.

Both Kyle and Dale are Questioners.

3. The final test we talk about in this episode is the Myers-Briggs Type Indicator. Myers-Briggs gives you four letters which equals one of 16 personality types.

In this episode Kyle takes us through the test live. There’s no endless multiple choice questions here, instead he goes through each letter and gets you to pick based on which characteristics sound most like you.

Here are the letters again as a reference:

E (Extroverted) or I (Introverted)

This is all about where you get your energy from. E’s get their energy from being around people. I’s get their energy from some quality alone time.

N (Intuition) or S (Sensing)

This one is about how you process data and the world around you. S’s are very practical, they like facts and figures. N’s tend to be more big picture focused, they stay out of the details.

F (Feeling) or T (Thinking)

This one is all about how you make decisions. F’s tend to take other people feelings into account and try to keep all parties happy. T’s are very logical and tend to tell the truth, even when it hurts.

J (Judging) or P (Perceiving)

The last letter is how you show up in day to day life. J’s are always on time and like to have things planned out ahead of time. P’s go with the flow, they struggle to set deadlines for themselves and will instead work hard at the last minute.

Check out more info on each letter in the Myers-Briggs link below or have a listen to the podcast again.

Dale did the test with us on the show and discovered he was an ENFJ. Kyle has completed the test before and identifies most with INFJ.

Many trainers like training but are unprepared for running the business side of things.

In this episode Dale and Kyle share 5 things each that they wish they hadn’t done or are thankful they are doing now.

Dale’s 5:

Don't be cheap

Invest in good quality equipment. Get a website, either do it yourself with something like WordPress or Squarespace or pay someone to do it for you. It looks professional and helps attract new clients. Invest in a good logo and good clothing. This is what people see of your bootcamp.

Hire people who are BETTER than you at a task

 Know your strengths, play to those and hire other people who can make up your weaknesses. It can seem scary to do but you can use things like trials and taking the time to train them in your style to build that trust and loyalty.

Advertising is a must

Dale has found creating a website that’s search engine friendly has been perfect for helping people looking for a bootcamp in his area find him. He also pays Google for ad space on the keywords in his area. Word of mouth is still amazing too so make sure you’re giving clients a great experience.

Find a mentor or coach to help you with growing your business

Dale recommends finding a local experienced trainer to mentor you. They’ll save you a lot of headaches and usually you can get it for free. Once you get a bit of money look at hiring someone whether that’s a trainer or someone like a business coach.

Don’t be afraid to fail

Bootcamp businesses are so easy and cheap to start up, even if you lose all your clients it’s easy to start again. Often the magic moments in your business happen after a failure from the lessons you learn.

 

Kyle’s 5:

Bootstrapping is about being frugal not tight

My point is similar to Dale’s above. Being frugal is about buying quality over what’s cheap and easy. Don’t worry about things like business cards for now and hire an assistant as soon as possible. Which leads into…

Just focusing on the training and hoping everything will work out

When I first started my bootcamp I thought once I started my sessions they would just magically fill. I was ignoring the business side of my bootcamp. I had to learn that stuff in order to fill my classes. Which leads into…

Learn basic selling and marketing.

Part of running a training program is that you need clients in your training program. Taking the time to learn the basics of writing good headlines, copy and design will help you in spreading your message and attracting more people to your bootcamp.

Create processes for everything

You want to create a consistent experience for those that interact with your business so you need to have great processes in place. By processes I just mean checklists for things you do often. When you hire someone it also makes it easy for you to get them taking over some of your tasks too.

Pay yourself as an employee of your business

Often as small business owners all of the money we earn we treat as personal money. Instead, choose yourself a wage and only pay yourself that out the income your business makes. This will help with fluctuations throughout the year and give you money for reinvesting.

Today we’re running a community competition!

The way this episode works is we’ll set some parameters for designing a drills (For example: For this competition it must use a deck of cards.) and then we’ll put it out to you to see who can design or has already designed the best drill.

The winner will get a copy of Dale’s new ebook.

To submit just post your drill in the comments section. We’ll announce the winner at the next competition in episode 10. (If you win we’ll notify you before that)

Don’t limit yourself to just a standard deck of card games either, you can use any card game (go fish, old maid, hearts, snap) or new game like Cards Against Humanity or Exploding Kittens.

We’ve shared 3 drills each to get you thinking:

UNO

Black Jack

Poker

Big Spender

Deck of Cards Finisher

Cards and Cones

In this episode we interview the creators of fitness business, Sound Fitness, and online education business, Unique Bootcamp Workouts.

They are Hanni and Leon Melnicenko.

Leon grew up learning martial arts and ended up in the Royal Marines. During his stint there he met Hanni. Hanni had worked her way through job after job, finally landing herself a bit of a dream job as operations manager at a fantastic company. All while being a single mum.

After Leon left the marine’s, Hanni saw that his passion for fitness and great nature would make him an excellent trainer. This is how their fitness business Sound Fitness came around which they grew to over 120 members in the town of Plymouth, UK.

Some of the things we cover in this episode:

Leon and Hanni’s stories

Why working as a team work so well for them

How Leon made planning his sessions easy

The value of having an abundance mindset over a scarcity mindset and why this is so important for our industry

How to reinvest back into your own business

‘There is no one perfect session. It’s about variety. Take a step back and look at things a month at a time.’

Welcome to episode 3!

In this episode we dive into how we plan the sessions that we have used at our bootcamps. The same one’s that you see shared on here.

We aim to pull back the curtain on the decisions we make and the process we use to stay on top of planning.

You’ll find out all about:

• How Kyle and Dale plan their weeks differently
• Why Kyle looks at his workouts and mix of variation a month at a time
• Why Dale has chosen Monday to be Circuits, Wednesday to be Boxing, Thursday to be Games and Challenges and Saturday to be a combination workout with his bootcamps
• How Kyle scaled the difficulty of his sessions to reinforce technique while still giving great workouts
• Why Dale plans all of his workouts with 3 sections. Hint: It’s got to do with client retention.
• Why Kyle does longer warm ups than Dale and why Dale always includes a finisher/game at the end of his workouts
• How to plan sessions for different fitness levels and abilities so that everyone leaves having had a great workout
• What we do when we get odd numbers (especially in boxing workouts)
• What to do when it’s wet and you can’t do the workout you planned

We also get a bit side tracked in one part on a really important topic. That is your Game Face, or how you show up to each session. Dale shares with us how important this has been for him in turning his bootcamp into a thriving community.

Dale shares a great tip on how he uses his iPad as a giant timer so that he can stay hands free and spend more time coaching clients.

There is so much in this episode that you might want to listen to it two or three times with a pen and paper. Enjoy!