The Danielle K White Show

"You HAVE to have systems and processes and know your f***ing numbers if you're going to run a successful Salon. Period."

- Danielle K. White

In the world of hair, it pays to know the details. And in this week's episode of the BMS podcast, it's all about the nitty-gritty behind running a successful business from the ground, up. From understanding systems and processes to facilitating full team cohesiveness and being feedback-driven as a unit - Danielle and Ani talk about what it really takes to sustain healthy growth, how to live your best life both as an artist and a human being - and how owning a top-tier hair business is not always the glamorous reality it appears to be on the surface.

 

Quotes of the day:

Ani Rivera:

"When you really have a team that's all in, and whose collective purpose is truly aligned with that of the vision and the mission of the business - that is such a beautiful cohesiveness when you know everybody here just wants to grow. And I feel that's not found in every single business or Salon out there."

Danielle K. White:

"If you can all align and see the values and see the growth and see the vision - then people will be more willing to work with you along the way. "

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Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.

This is the Big Money Stylist Podcast.

 

For more podcast episodes, blog posts,  and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com

In a special 'Beauty' themed episode of the Big Money Stylist Podcast, Danielle hosts guests Brianna Stanko, who is the owner of Skincare company www.MyPremierLook.com  - and Stafani Kappel, MD, a Board-Certified Dermatologist and Laser Specialist who is based out of Newport Beach, California.

Fresh off of their Valentine's Day Giveaway photoshoot, the three Queens of O.C. teamed up to discuss their own journeys of becoming experts in the Beauty industry. Plus, they get honest about the painful realities of "Mommy Guilt", embarrassing stories of failed beauty procedures, and the daily balancing act of maintaining relationships, having a functioning family/personal life, and being a full-time mom who also happens to be a fearlessly-driven modern-day businesswoman.

Lastly, they connect the dots about how failure is actually one of your best medicines for growth - and how you can more fully embrace this powerful art-form as part your own everyday-process of expansion as a human being.

Quotes of the Day:

Brianna Stanko: "Day by day, you just figure it out. You're gonna trip up sometimes, but you figure it out. That's the biggest thing."

Stefani Kappel: "Don't be afraid of failure; start with baby steps."

Danielle K. White: "The only set of rules that exist are the ones you create for yourself. Create your own story, create your own set of rules - and just go."

 

 

"Listen to your heart and get out of your head."

- Danielle K. White

In this episode of the BMS Podcast, Danielle and Ani open their hearts and put their egos aside as they talk about the art of making feedback your friend - and why making the powerful decision to truly invest in yourself, your craft and your education matters a lot more than you might think.

Also, Ani and Danielle have news as this past week they received a monumental award from Russell Brunson and the ClickFunnels team at this year's FunnelHackingLive2020!!

Last but not least, it's Ani's birthday!! This past weekend Ani turned the big 3-0 and got to celebrate with the NBR Tribe in true Vegas style!! Happy birthday Ani!! 🎉🖤✨

For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations, visit www.dkwstyling.com

 

In this encore presentation of EP 077 (originally aired June 25, 2019),
co-hosts Danielle K. White and Lead-trainer Ani Rivera answer a few simple, yet hard-hitting questions, such as:

"Who do you surround yourself with and why does it even matter?"

"What about feedback? Are you someone who is open to it or do you believe you are above it?"

Also, it's storytime with Ani as she shares more salon stories you just have to hear to believe! Keep them coming! Send your crazy, insane or even inspirational stories to: [email protected]

Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.

This is the Big Money Stylist Podcast.

For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations, visit www.dkwstyling.com

"If you have a larger Salon, and you are the Salon Owner, and you are busy, and you DO NOT have a Salon MANAGER whom you FULLY TRUST, then you're f*cked."

In this encore presentation of an earlier episode, the light-hearted and quirky Danielle and Ani get serious and down-to-earth as they talk Business Management, Competence, and Trust.

Plus, Danielle has a "come to Jesus" moment as she confesses to her own "sin" of past poor Salon Management, and how she was finally turn things around in a completely new, inspiring, and powerful way.

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Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.

This is the Big Money Stylist Podcast.

In this week's episode, Danielle and Ani get personal as they discuss the cardinal discipline of honoring the sacred boundaries that simultaneously separate and preserve the functional integrity of both your personal and professional life.

Also, hear them in their own words as they talk about the all-encompassing, all-important journey of discovering a ride-or-die Tribe that allows you to RISE and THRIVE in your passion and purpose so that you're always creating the results of your DREAMS!

PLUS, Danielle and Ani make a very special announcement regarding the Future of Natural Beaded Rows!!

Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.

This is the Big Money Stylist Podcast.

HAPPY NEW YEAR!! 

In the first episode of the new decade, Danielle and Ani discuss the critical importance of being a team player, why staying grounded is crucial when dreaming BIG, and how falling in love with the process and simply showing up each day will help you stay calm and collected in the long-term pursuit and achievement of real and lasting success. PLUS, learn why Reverse-Engineering your productivity is actually the NEW Goal-Crushing SUPERPOWER for the year 2020 and beyond.

Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. 

This is the Big Money Stylist Podcast.

Welcome. 

The overall experience for a client inside of any business is paramount and vital to client retention. How do you handle an assistant who yells things from across the room or artists who engage in inappropriate conversations in front of clients? What does it mean if your client wears headphones or works on their phone and doesn't engage in conversation with you? Should you be concerned? Tune in for answers to these and other questions in this important episode of the Big Money Stylist.

For Big Money Stylist, we go over the following formula each month:

Week #1: Power

Week #2: Production

Week #3: Profit

Week #4: Protection

In This Week's Episode.....PRODUCTION

Point #1: Letting Go

• Danielle tells her artists behind the chair that they don't have time for the little shit. "If you're already working 80 hours a week, you're going to need to hire people to take care of things for you like your laundry, cleaning, and shopping." 
• "The hardest thing for me in letting go was having somebody not do something the way I would do it," says Danielle. "It would piss me off so badly that I just wanted to do it myself. And then I realized I can't keep operating like that because I don't  have enough time."

What do you know you need to let go of in order to free up more of your time?

Point #2: Balancing Act

• When it comes to hiring assistants,  a lot of artists will say they don't have time to train someone, and yet the reality is, you don't have time NOT to train someone. They may not always do it exactly how you do it, but understand that as you train them, over time, it's going to benefit you.
• If your business is solely relying on you, you can only become so successful. The growth of the company actually relies on a team. Although a team effort, it's still vital for you as a business owner not to step out too far or let go too much because shit can go sideways really fast. It's a balancing act.

Where in your world are you trying to handle everything? How is that working for you?

Point #3: Keep It Classy

• It's important for your clients to feel comfortable in communicating with you about the service you're providing them. It's also important to give them a good overall experience in the salon. 
• You're going to have some clients who will not return even though you've done a killer job on their hair. Why? Because the conversations taking place all around them have been offensive or inappropriate. Keeping it classy is vital to the retention of your client base.

Where do you need to reign it in a little in order to provide your clients with the best overall experience possible?

Point #4: Twenty Questions

• Reading your client is an important skill to develop. If they have their headphones on they or have given you the heads up that they have some work to do on their phone, give them their space and don't play twenty questions with them. 
• "That doesn't mean it's going to mess up their experience or your connection with them, it just means they have shit to get done AND they want great hair. Check in with them and that's it."

What has been your experience with this, either as a client or as the professional?

Point #5: The Art of Framing

• If you have a business where you're doing work in front of a client, you need to have a conversation with your assistant about the proper way to address things. If your assistant yells things like "We only have this, will this still work?" from across the room, that's a sure way for your client to lose all confidence in you and in your work.
• Handle concerns you have with the work being done by other artists off to the side, away from the client, and be sure to be careful with the words you use and how you use them. Say things like, "This looks awesome, but let's try this." Or, pull them off to the side and share what you want them to know. It's all about how you frame it.

As a salon owner, what can you do to improve the social etiquette inside your salon?

Quote of the Week:

"Be consistent in everything that you're doing every day. Look back and measure your progression based on your numbers, based on how your hair looks and based on where you're at in life. And when you see that momentum pick up, it pushes you forward to continue that momentum."

-- Danielle K White

"Watch the shit you say inside the salon. As important as it is to have comradery inside the salon, keep it professional. I'm not saying you can't have fun, but just remember, there are lines that you just can't cross."

--Anianne Rivera

Whether it's cars, boob jobs, or hair extensions, trust is HUGE when it comes to both consumers and professionals. Join Danielle & Ani as they have a spicy conversation on this hot topic in this week's episode of the Big Money Stylist.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..POWER Point #1: Pretty Little Liars

• No matter what you are purchasing, as a consumer, you put your trust in the professionals to provide what they say they will be providing.
• There are artists playing the game of bait & switch, luring clients under the guise of providing NBR, yet providing anything but that.

QUESTION

What has been your experience with this, either as one who was baited or the one setting the bait?

Point #2: "Oh, I Just Do Hair"

• Many artists come to BMS because they're sick and tired of being looked at like a fucking joke, a common problem in the hair industry.
• If you want to be taken seriously, though, you have to take yourself seriously. That comes through constant practice and proper education.

QUESTION

What can you do to improve the way you view yourself?

Point #3: Tracking the Right Numbers

• When it comes to marketing and social media, you might have a huge following, but what are your actual numbers when it comes to income?
• Ani: I had less than 1500 followers and was making $20k per month. Anything can be done with proper marketing and advertising.

QUESTION

Are you running the same shit show and just gaining popularity without filling up your bank account?

Point #4: Stay In Integrity

• Whatever service or product you're offering, you must stay in integrity.
• Danielle: Sadly, we're at that point where people will say anything to get people in the door. 

QUESTION

What are you doing & saying to get people in the door and in your chair?

Point #5: Consistency

• Danielle & Ani hold the vision of the brand going international, and with that, the integrity of the brand must remain intact.
• Because NBR is a very specific niche inside of the hair extension world, they are currently creating a manual with very specific verbiage and how-to's for their trainers, thus assuring consistency within the brand internationally.

QUESTION

Where inside your world as an artist would consistency benefit you or your salon?

Quote of the Week:

"If you find yourself being triggered by a client or experience, ask yourself what part you played in feeling this way. What could you do to make sure this doesn't happen again?"

— Danielle K White

"I'm going to have you consider that one crazy client every rare moment… you met a crazy client. But, if you feel like you have crazy clients all the time, you might be the crazy one!

—Anianne Rivera

In This Week's Episode…..Power

We've all experienced moments of meltdown and overwhelm. The question is, how do we navigate our way through these times? In today's episode, Danielle and Ani share their roadmaps via stories and personal experiences that are certain to lift and help you through those difficult moments. As a bonus, be sure to keep an eye out for their special in-studio guest!

Point #1: What Can You Do Right Now?

• When you're feeling a sense of overwhelm, sometimes it takes someone outside of yourself to help calm you down and to remind you to take a deep breath, take a step back, slow down, look at everything you have to do, and then ask yourself the question, "What is due FIRST? What's most important?"
  
  
• Several years ag when Garrett & Danielle had moved to Arizona with their little family, Danielle found herself in a situation where paying bills was hit and miss. She asked herself the question, "What can I do RIGHT NOW?" She had no customers on the books, no clients, and was literally starting from scratch. "I did have a whole book of business back in Utah, so for a year, I flew to Utah once a month, worked three 12-hour days, and made as much in three days as I could in a month in Arizona."

QUESTION

Taking a step back from your situation, what is one thing you can do right now to move you towards what is you are seeking and wanting?

 

Point #2: Dream a Little Dream

• Danielle is a visual person and, as such, will often dream when she's feeling stressed out about something. She had a recurring dream where her family was on a ship in the pouring rain. She could see the light at the end of the tunnel and paddled vigorously to reach it, but every time she was nearly there, a massive wave of water pushed her back.
  
  
• After a year, Danielle finally got over the anxiety she was experiencing. She had stockpiled some cash, built momentum, and it was at that point Danielle lit a fire under Garrett when she told him how much she was making, which she had previously kept hidden from him. This was a turning point in their lives.

QUESTION

Do your dreams seem to reflect what is happening in your life?

 

 

Point #3: Momentum

• Danielle: When you think you've made it and you slow down to rest, you almost end up self-sabotaging. If you ever start having a lot of success and build momentum, do not self-sabotage! "Once you've hit a certain growth point, figure out where your next point is and create a plan to get to that new point.
  
  
• "If you don't keep up with what you've done," adds Ani, "you're going to lose everything you have."

QUESTION

What steps can you begin taking today to keep the momentum you're currently experiencing?

 

Point #4: Sometimes You're Gonna Cry

• Ani recently took on a new project and for the first week and a half felt overwhelmed and was doubting her ability to pull it off. She told herself, "Ok, you have ONE MINUTE to cry!" That quickly evolved into working through the tears.
  
  
• An artist who was having a meltdown reached out to Ani recently for some help. Ani said to her, "Ok, set a timer. You have FIVE MINUTES to cry. However much you want to cry, do it in those five minutes and then fucking move on!"

QUESTION

When was a moment you pushed through something with tears running down your cheeks? What lesson did you learn about yourself?

 

Point #5:  It's All About the Reps

• Although Danielle has viewed herself as an introvert lacking the skills of a speaker and great communicator, she is very passionate and intuitive. She has always thought of herself as confident and one who is comfortable in her own skin, and so it bothered her that she wasn't able to communicate or get on stage and speak, which is one of the things she always found attractive about her husband, Garrett.
  
  
• "One of my goals over the past ten years was to become a better educator, a better communicator, and a better speaker, so I continually forced myself to do things I was uncomfortable with." Today, Danielle is doing podcasts, teaching & speaking in front of large audiences, and shares videos on many social media platforms. Her secret to becoming a new human being? "Putting in the reps of things I'm uncomfortable with."

QUESTION

What growth have you experienced due to reps on your part?

 

Quote of the Week:

"Sometimes, you have to have those hard conversations, and those hard looks inside of your life, take a breath, and then ask yourself, "Where do I start TODAY?" Don't wait until January; begin today moving toward your goals."

—Danielle K White

"You have to see yourself as that person and ask, "Ok, if that's what she looks like, and if that's what she can accomplish, what do I have to do to become her? What do I have to do to be the person who has accomplished these things?"

–Anianne Rivera