The Danielle K White Show

Are you the train wreck that people can't stop watching? Do you spread gossip and negativity on social media? Or do you use Social Media as a tool to share and connect with others and to find inspiration? These are some of the questions addressed inside this week's episode of the Big Money Stylist with your co-hosts Danielle White and Ani Rivera.

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..Power Point #1: Social Media Trolls

• People who troll others on social media get a sense of purpose and validation from doing that. This attracts more haters and sparks even more negative conversations and energy.
  
  
• Danielle believes that "people who troll don't give themselves permission to have success in life. They get stuck in their stories and patterns and don't realize this puts a cap on what they can make and what they can do, literally preventing them from breaking through that threshold."

Where in your world do you know that you are the one creating negative energy?

 

Point #2: Rebuild & Move Forward

• Ani: "Everyone goes through shit in life. Some shit will break you, and then you rebuild yourself. Some stuff dings you, while other things crack you. It's a matter of rebuilding yourself and moving forward."
  
  
• "But some people are so stuck in the story of being a victim that they're not even willing to go outside of it and see what's on the other side because it's all they know. They only know how to be mean and nasty; they only know how to spread vile and shit everywhere."

Where in your world have you made a comeback and re-built your life?

 

 

Point #3: Take a Stand

• The more you take a stand on anything, the more kick-back you're going to receive. If you don't have the guts to put yourself out there, how do you expect to make it further in life and in business?
  
  
• Danielle: "We teach our students to put out their content and then "put your blinders on." Learn to take a stand, and then be prepared for the punches that roll in."

Where in your life or inside your business do you know it's time to take a stand, come what may?

Point #4: Are You the Train Wreck?

• Ani: "Do you see yourself as a train wreck? Everywhere you post, are you just talking shit on other people and bringing out the negativity? You don't have to be "Positive Polly" but you can say, "Today was a shitty day, and here's what I did to turn it around." Or, "Here's how I felt. Has anyone ever felt like this?"
  
  
• "At this point, I'm pretty much an open book and have nothing to hide. I'm not embarrassed about any decision I have ever made or anything I've ever said, nor am I embarrassed about where I am in my life right now. I LOVE my life both professionally and personally, and am grateful for everything in it."

Are you the train wreck that people just can't stop watching?

Point #5:  Being OK With Letting Go

• Having been raised inside the strict bubble of Mormonism, Danielle and Garrett began questioning everything they believed. Danielle felt like she was shrinking from the voices all around her telling her what to do, and in that space, there came a point where they had to be ok with letting go of certain relationships for a time.
  
  
• "From my own experience, I know if you have tunnel vision, even with your family and friends, and you just focus on you and do what you know you need to do, you WILL see results. Remember, results speak louder than words."

Where in your world have you experienced this?

Quote of the Week:

"As I scroll through social media, sometimes I'll get triggered, so I ask myself, "Why is that triggering me? Is there a piece of truth in what I'm reading?"

—Danielle K White

"There's a purpose behind what we do. We stay here because we love it, because it's important, and because this is what we're supposed to do. There's something inside of us that fuels it."

–Anianne RiveraDocument

Still riding high from their recent events, Danielle and Ani celebrate their 100th episode of the Big Money Stylist podcast! Do you take the time to pause and look back at where you used to be versus where you currently are? If you don't, then how will ever know where you're headed?

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..Power Point #1: Work Less, Make More

• Danielle always pictured NBR as a tool to double and triple an artist's income because she was able to do that herself working three days a week behind the chair, while also being a wife and mom. Her pitch? "Hey, enjoy life! And make great money doing it!"
• Artists often send screenshots of their earnings to Ani, showing comparisons of last yeas with income with their current income. The numbers are impressive! Recent messages have shown that artists inside of DKW Academy are doubling and tripling their income. One artist even quintupled her income!

QUESTION

What story do YOUR screenshots tell?

 

Point #2: Where Were You Last Year?

• Danielle: When I look back at how far we've come in a year, I feel more focused and clear. I feel stronger than ever knowing that what we're doing matters, and also have a clear vision and path for what I want to do. If you can't look at where you were, you don't know where you're going to go.
• Student-wise, there was a little bit of chaos last year with shit flying everywhere. "Fast forward to today, and 100% of our Mastermind students are going to be in the DKW Academy, "remarks Ani. "That tells me this is working!"

QUESTION

Where were you last year at this time?

 

 

Point #3: Certification

• DKW Academy no longer certifies artists for life like they used to. In the hair industry, many states do not require continuing education. You pay the fee, and you're good to go, year after year, even if you haven't spent much time doing hair.
• Even if you live in a state that requires continuing education hours, it doesn't mean you're getting top-notch, hands-on training. You can pretty much pay the fee, show up for some classes, and call it good, even if you're fucking around on Instagram the entire time.

QUESTION

Do you go all in on life or do you tend to "fuck around on Instagram?"

 

Point #4: Trust the Process

• Dannielle: I see a lot of people focusing on and worrying about things that they shouldn't be worrying about right now. They're just not there yet. Why do you think ten steps ahead?"
• "Guess what. The person you're going to be ten steps ahead is not even going to give a shit about the problems you currently face. Those problems are going to seem SO minute! Problems you thought were big won't even be on your radar. You need to trust the process and trust your gut."

QUESTION

Where is your focus?

 

Point #5:  Turning Points

• Ani: We are coming to the end of a decade. Ten years ago, I was a newly licensed nineteen-year-old baby. Danielle: I was a mom of one and doing hair extensions one day a week, making the same amount of money that my sister was making working three days a week. It was about that time I began taking it more seriously.
• Ani: 3 1/2 years ago, in 2016, I started doing BMS. I was 26 and still working two jobs seven days a week. I had been doing NBR for about a year. Nine months later, I hit $15k a month. About five months into BMS, I realized I didn't need to be working two jobs anymore.

QUESTION

What were you doing ten years ago?

 

Quote of the Week:

"If you can look back month-by-month or even week-by-week and figure out how to course-correct, that's how you get HUGE results in your business. What if you had monthly and weekly targets, and you were constantly course-correcting based on those targets?"

—Danielle K White

"It's so hard to gain perspective about how much you've accomplished if you're not willing to look back."

–Anianne Rivera

New Episode! On the heels of two wildly successful back-to-back events, Danielle and Ani talk about what it takes to pull off events of that magnitude, how to handle the pressures of life and business, and why they do what they do.

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..Power Point #1: Let Them Go

• If someone on your staff isn't working out, don't hold onto them. There's never a good time to let someone go or to move on. But when all is said and done, sometimes it can actually work out to be perfect timing.
• Danielle: "Don't be held hostage by your employees. This can also relate to relationships. If you feel like you're in a place where you "need" one another, that's not healthy for your relationship.

QUESTION

Where in your world do you know it's time to let go of someone or something?

Point #2: Visionaries & Implementors

• As a visionary, Danielle needs to know just enough information to steer the ship, while Ani and Katie, as implementors, are all about the details.
• Many salon owners take the stance of "I'm just going to focus on the art and the hair and not worry about the numbers," which can be completely detrimental to their business.

QUESTION

Which one are you? A visionary or an implementor?

 

 

Point #3: Help!

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• As business owners, you've got SO MUCH on your plate. It's so easy to take on EVERYTHING. Even if you want help, it's hard to let go and give some of the responsibility to others.
• When you experience shitty help, shitty help is worse than no help. It turns into babysitting, which requires more time and energy than it's worth. You end up sacrificing more than you ever anticipated.

QUESTION

How can you relate to this?

Point #4: Sinking Ship?

• Danielle: Sometimes there are areas of our life where the ship is sinking, and we think, "Oh, I've just gotta fight." But if your ship has been sinking for quite some time, you've got to reevaluate. You've got to face the facts and the truth of your situation.
• You have to build yourself. Build YOU! The consequences of NOT building yourself has a trifecta effect. You won't know the impact that you actually have the power to make on people unless you're willing to take a look at yourself and build yourself

QUESTION

Where in your world is it time to face the truth & facts that you have been ignoring?

Point #5:  Do It Scared

• Ani: There's always going to be pressure in your life. There are going to be moments in your life where you'll think, "I don't know if I can actually do this." It comes down to a moment of decision for yourself.
• You might be scared shitless, thinking, "I'm not confident, and I'm not 100% certain I can do this! But you know what? Fuck it. I'm not just going to try; I'm going to give this EVERYTHING I have."

QUESTION

How can you apply this to your life?

Quote of the Week:

"If I can figure out how to do this while still being a mom, having family time, having a career, and enjoying life, I want other people to experience this, too. That's when I launched NBR."

—Danielle K White

"It fucking wrecks you! It throws your life upside down and has you questioning everything you've ever done in the most beautiful way that you could NEVER imagine!"

–Anianne Rivera

 

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PROTECTION Point #1: Give & Take

• Anytime you make a decision, you're going to receive feedback. Feedback can be a very beautiful thing and can come to you in the form of praise. It can also come in the form of persecution. Either way, you must be able to take a step back, be open to it, and ask yourself, "What is the lesson?"
• When you are open to constructive feedback that can serve you, things will improve and you will progress. The same holds true with being the one giving constructive feedback and having the courage to give it when necessary.

QUESTION

When you receive feedback, what is your normal go-to action? Do you defend and blame, or are you open to asking yourself, "What is the lesson?"

Point #2: Oh, It's Fine

• How often do we tell others, "Oh, it's fine" when it really isn't because we don't want to complain or 'rock the boat?' All of those 'oh, it's fine' moments stack on top of each other until you finally blow. And, guess what? It's your fault.
• Ani: You can't be upset with your clients for coming in on a Saturday when you allow them to come in on a Saturday. You can't be mad at someone else for the choices and decision you make.

QUESTION

How often do you use the phrase, "Oh, it's fine" when you know that isn't the truth?

Point #3: Poking Holes

• Whenever you make a life-altering decision, people are going to express an opinion…whether solicited or not. When they come at you with that 'poke hole' mentality, it will test how strong & confident you are in your convictions.
• It will either push you forward OR you're going to let it get to your head and you will begin questioning your decision, putting yourself in a weakened, wishy-washy condition. Don't go about making decisions with one foot in and one foot out.

QUESTION

Where do you currently have one foot in and one foot out? What can you do to change that?

Point #4: Fear & Faith

• You're always going to be afraid of trying something new and leaving what was comfortable behind. There will always be a fear attached to what could happen. There's also a HUGE fear attached to failure and the fear of sucking & embarrassing yourself.
• When you make a decision to do something, you have to be confident in that decision. Yes, you're going to be afraid. Yes, you may be a little unsure of what the hell you're doing…and that's ok. What you must have, no matter what, is faith: more faith in yourself than you have fear.

QUESTION

Where in your world are you letting the fear of the unknown keep you in a situation that has become way too comfortable for you?

Point #5: Feedback

• Danielle: If you can't take feedback, you can only get so good at doing your job behind the chair as an Artist. A lot of Artists will take feedback as an attack, or they will be embarrassed and get defensive.
• You have to be able to take feedback, even if you feel it's from a nut case, and ask yourself where you could have improved. Approaching it with neutral energy instead of a defensive attitude will make all the difference.

QUESTION

How do you receive feedback as an Artist? What can you do to improve how you receive it?

Quote of the Week:

"I'm going to challenge all of you to stop putting one foot in and one foot out, and instead commit, make it happen, and then see what happens for you in your business and in your life."

— Danielle K White

"Anytime you're making a huge life decision or a decision that's 'out of the norm,'  you're either going to hear praise or persecution. You just need to be confident in what you're doing and have more faith in yourself than you have fear in the "what-if's" of failure.

—Anianne Rivera

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..Production Point #1: Invest in Yourself

• Ashlee is an independent educator who has been traveling the world teaching for the past five years. She loves teaching people who invest in themselves and who are excited to learn and grow. Before that, she was an in-salon educator for ten years.
• "I was coming back to the salon super passionate to share these ideas, and what I had learned. I would have girls hungover or girls not wanting to be there. It was free; they felt coerced to be there and didn't value it."

QUESTION

Where in your world do you find yourself constantly giving to others who don't value you or your message? How is that working for you?

Point #2: Expand Your Capacity

• Ashlee: I like this idea that our life is like a wheel. Sometimes you're going to get a flat tire, but that doesn't mean you can't pump it back up and keep going.
• Ani: I see hear artists who say, "I don't know if I can do this!" Yes, you can. You have to push past that capacity and know that you can do more.

QUESTION

Where in your world do you want to expand your capacity?

Point #3: Day By Day

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• Danielle: You need to take things one day at a time. If I look at goals that I want to happen at this time next year, I immediately close down and get overwhelmed, and I feel like I'm drowning.
• A lot of women will worry about things six months into the future, but I tell them they don't have to worry about them right now because they're not facing those things right now. Just worry about the problems that are right in front of you.

QUESTION

What can you do to focus more on what's in front of you?

 

Point #4: Don't Stop

• When you give people a tool that can double their income, it changes lives, and it changes families. Years ago, when Danielle came home exhausted, juggling motherhood and work, she didn't know if she could continue on. A voice came to her and said, "You'd be selfish to stop."
• "I think we tend to come through and do things when there is more on the line. With each kid, my time got that much more valuable. As educators, we don't realize how many people were inspiring. I can still be a mom and at the same time, teach and be passionate about hair."

QUESTION

Who has inspired you to become a better artist?

Point #5: Priorities

• Danielle: It comes down to prioritizing your time in order to create that balance. You have to learn how to prioritize your time based on what fucking ship is sinking.
• Ani: Nobody has any fucking free time for anything. You MAKE fucking time. You make time for business, you make time for partnerships, you make time for filming, and you make time for your actual partner. You make time based on what is a priority.

QUESTION

Where in your world do you know it's time to re-visit your priorities and course-correct?

Quote of the Week:

"The more we share our stories, the more we can evolve and level up our capacity, and figure out how to balance life productively."

— Danielle K White

"Prioritize, prioritize, prioritize! If it's not important, if it's not encouraging you, and if it's not pushing you forward, fucking cut it out of your life and move on!"

—Anianne Rivera

 

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..POWER Point #1: Born to Leap!

• Why are we so scared to step into the unknown even when we're already in a scary or uncomfortable place? We'll take so much pain before we let go and step into the unknown. We're built to survive, so jumping into the unknown is how we can give ourselves -and human nature – more credit.
• When you take that leap, you're not just going to lay down and die; rather you're going to fight to succeed. It's crazy, though, how many years people will hold themselves hostage to situations that they don't want to be in and where shit hasn't changed for years.

QUESTION

Where in your world do you know it's time to take a leap, but your fear has paralyzed you?

Point #2: But…What Happens If I Leave?

• When it comes to artists, there are so many who continue working at a salon even though they absolutely hate everything about it – the vibe, the aesthetics, the owner – and they know that they should leave. But then they question what will happen if they do leave?
• There are situations where you might have to take a step back before you take a step forward which can also scare people from ultimately taking that leap forward. We begin listening to the voices in our head that are saying things like, "Why would you let go of that security?" But if you're unhappy, in feeling safe, it's costing you so much more

QUESTION

How do you respond to the voices in your head?

Point #3: You Got This!

• Anytime you decide to take a leap into the unknown, most likely you're going to experience feelings of fear and anxiety, and it can be really stressful. The decision to move forward doesn't always come easily.
• When Danielle finds herself in situations where she feels almost beaten down – and physically & emotionally exhausted – a higher power will come to her with the message, "You got this!

QUESTION

How have you experienced this in your life?

Point #4: One Foot In, One Foot Out

• Many artists aren't able to make the commitment and take the leap. They hang on to what's comfortable or have a hard time letting go and end up keeping one toe in the water, even sometimes holding down two to three jobs because they're unable to let go completely.
• Ani has been one to jump off the cliff and just go for it, which is one of the reasons why she is able to learn and grow so quickly. "I'm one of those people who will have 500 questions about something to make sure I have everything correct in my head before I commit to something." And then she takes the leap.

QUESTION

Where do you currently have one foot in and one foot out?

Point #5: One Moment of Bravery

• Ani: Sometimes all we need is one moment of bravery – a fuck it moment. That could mean taking five minutes to write your letter of resignation from a job that you fucking hate or a salon you don't want to be at. It literally only takes one moment of bravery to hit the send button.
• Danielle: I think the older we get, the more set in our ways we are. It's even harder if you're married or if you have children where there's more riding on the line. We seem to stop taking risks as adults and think we have too much to lose, But in reality, we have too much to lose by NOT taking the leap

QUESTION

Where in your world do you know that by taking one moment of bravery it would shift the course of your life?

Quote of the Week:

"Assess the cliff. How much time do you have before you actually jump off the cliff? Are there some steps you can take that would make that jump seem safer?"

— Danielle K White

"Don't be reactive, be proactive. Don't just wait for something to happen to you; make moves beforehand. Life does not have to happen to you; you can create whatever it is you want in life."

—Anianne Rivera

As 2018 winds down, Danielle and Ani engage in a timely and powerful conversation around the topic of consistency. Where are you being inconsistent across all four areas of your life? What is that inconsistency costing you? What can you do about creating more consistency as you head into 2019?

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..Power Point #1: Self Care

• Both Danielle and Ani agree that hairdressers tend to have the most awful eating habits, oftentimes relying on Starbucks to get them through their long days.
• It's imperative as hairdressers to take care of ourselves precisely because we are on our feet all day long. As we practice self-care, we not only feel better, but we also deliver better results to our clients.

QUESTION

What small, sustainable action are you committed to begin implementing today that will lead to a healthier you in 2019?

Point #2: Arm Yourself With the Facts

• Danielle and Ani have seen many students in their program know what they need to do that would lead them to the success they are desiring, but end up cheering others from the sidelines instead of stepping into the game themselves.
• Getting down to the facts and nitty-gritty details takes artists out of the overwhelm mode and puts everything into perspective. Doing this is difficult for many artists because they don't want to see where they really are.

QUESTION

What are the facts telling you? What are you going to do about it?

Point #3: Progress or Regress

• You can be in a good place in your life and know there's another level; there's always another level. You don't have to be unhappy where you are in order for you to want to achieve more.
• Sometimes you will go into maintenance mode, but if you're not progressing, you're regressing. It's not like you have to take huge leaps and bounds every single day, just do the tiny little things that will consistently move you forward.

QUESTION

Where inside your world are things going well? What would the next level look like for you?

Point #4: I Don't Have Time

• You have to be willing to make a change at some point and not be so stubborn. At the end of the day, it all comes down to prioritizing.

• You get to create whatever you want. Oftentimes, it's a matter of looking at your life through a different lens and being willing to invest the time into the things you say you want.

QUESTION

What are you telling yourself you don't have time for?

Point #5: Reps Lead to Success

• When you start anything that is new to you, you're going to feel uncomfortable in the beginning. Think back to how you felt when you first started doing hair, or when you recorded your first video for marketing.
• When you see where you are today in any area of your life, you realize that the more you do something, the better you become and the more you like what you're doing. It's a natural progression.

QUESTION

What area of your business are you currently experiencing discomfort?

ACTION STEPS HEADING INTO 2019

"Don't be afraid to go outside your comfort zone. Dream Big! Be willing to do the work by creating new patterns and behaviors that actually move you forward to your desired targets."

— Danielle White

"Grab your journal and start writing: What are the facts about where I currently am? What do I want my life to look like by the end of 2019?"

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PROTECTION Point #1: The Show Must Go On

• Danielle's twelve-year-old daughter, Bailee, loves to sing and perform. After a recent performance in her school's talent show, Bailee called Danielle in tears, "Mom, they were laughing at me. This girl on the front row was snickering at me, rolling her eyes, and getting all the boys to laugh at me with her."
• Danielle: It's so different when you get up on stage in front of your peers. Just the idea of putting yourself out there is so scary. I think that happens, even as adults. And, I think, as adults, we are almost less willing to put ourselves out there there.

QUESTION

How do you protect yourself from the fiery darts of mean girls and haters?

Point #2: Social Media Trolls

• "As adults, even when we do put ourselves out there, says Danielle, "there's still the mean girls or the adult bullies that are trolls on social media. You can have 25 great comments, and then you have one asshole that says something so far out in left field."
• "If you have a following," adds Danielle, "you're going to have critics. That's just how it is. The more you put yourself out there, the more you're going to have people disagree with you. It's important to stay in your lane and just continue being your authentic self."

QUESTION

How do you drown out or ignore the critics?

Point #3: Sticks and Stones

• Danielle feels that the use of certain words can have a very different effect on people or situations. She suggests that, instead of telling someone that you're giving them some critique, try using the word feedback instead, and watch how everything changes.
• Ani: At the end of the day, words only have the power that you're willing to give them. People always ask why I use so much profanity. To me, it doesn't really fucking matter. I choose not to give words power.

QUESTION

What are your thoughts about the words you use or hear? Do you give them power, or do you have power over them?

Point #4: Get Back Up!

• Danielle: Sometimes you're going to feel like you got knocked down, and the best thing you can do is get back up because when you get back up, you're even stronger.
• I can count numbers times when I feel like I've been knocked down. I say fuck you, and I come back like Tom Brady. If you let it knock you down and you stay in that space, you can't get any stronger.

QUESTION

Recall a time in your life when you got back up after being knocked down. How did you feel afterward?

Point #5: Golden Nuggets

• Ani: Look, I get it. It's not easy putting yourself out there, but at the end of the day, drown out the noise that does nothing for you. If people are sitting in the bleachers screaming at you and throwing tomatoes, guess what? They're never brave enough to be where you are. And, at the end of the day, their opinion really doesn't matter.
•  Danielle: You have to figure out what's going to lead you to progression in your life. And know that inside of that, there's going to be growth. Sometimes with growth, there's going be a little bit of pain. Learn to have tunnel vision, go after your goals, and stay on that path. Ultimately, if you serve yourself, you will serve so many others around you.

QUESTION

How do you practice tunnel vision?

Quote of the Week:

"It's easier to blame the tool than taking accountability that you didn't do the work with the tool.

–Danielle K White

"If you're willing to put yourself out there, in the field, front and center, whatever it is, don't listen to people that sit in the bleachers. If you're going to sit in the bleachers, you don't have a right to critique me."

–Anianne Rivera

This week's conversation turns to the all-important topic of marketing, namely editing and filtering Before and After photos. How much is too much? What about lighting? Should you even edit your photos? Danielle and Ani take on these questions and more in this week's episode which will have you laughing one minute and taking serious notes the next. As always, they're keeping it real with the Big Money Stylist Podcast.

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..POWER Point #1: Before and After Photos

• When taking Before and After photos, the goal is to deliver good work to the clients and to keep realistic expectations. If you're going to do any kind of editing, just make sure it represents your work and what you can fulfill and deliver, and what it actually looks like in person.
• Ani: When you edit a client's face, it's not because you think they're ugly or they don't look good enough; it's a way to make them feel better. It's not to take away from who they are or their natural beauty, it's to make them feel comfortable with having their photo taken.

QUESTION

How have you mastered the art of the Before and After photo?

Point #2: Why Are You Editing?

• Ani: Some people use the editing app to correct the mistakes they have made while doing someone's hair. We're editing to get capture the look on film that we're seeing in person. Lighting is hard, taking pictures is really hard, and depending on the time of day, the lighting can change.
• Danielle: Nobody knows how good you are unless you show them. Part of the process of marketing is getting really good at taking photos so you can show your work to others and have it look as good as it does in person.

QUESTION

How are your photo-taking and editing skills?

Point #3: Feedback

• Danielle: You have to give yourself honest feedback, and you can't blame everythingthat doesn't look good in the photo on the lighting. If you are able to give yourself honest feedback, you will become a better artist.
• Stop judging everybody else's work and wondering if they're filtering or not filtering it. Just constantly rate your own work and ask yourself, "How can I learn and grow as an artist?" As you give yourself feedback, be sure to put it in the client's notes.

QUESTION

How has giving yourself honest feedback made you a better Artist?

Point #4: Showcasing Your Work

• Ani: As hairstylists, we post our work which can be both good AND bad. When posting work you can tell what looks legit as opposed to what has been filtered 15 times.
• Danielle: As you showcase your work, great lighting is a must. The better the lighting you have, the less editing you'll have to do because it actually does represent your work.

QUESTION

Do you tend to use too many filters in your photos?

Point #5: Keeping It Real

• Ani: If you're going to smoothe someone's face, they shouldn't actually look blurry. When I look at a photo and the face is all blurry, I know it's been filtered way too much and it doesn't look right.
• Danielle: Don't take away all the lines. If the face is too over-edited then people assume the hair is over edited as well. In my experience, if you have good lighting, the skin looks better. The point being, the more you learn how to use lighting, the less editing you'll have to do and the more it will represent your work.

QUESTION

Do you tend to blur the lines too much or do you keep it real?

Quote of the Week:

"If I have a situation in business where shit goes sideways, I have to remind myself that I created the circumstances for this to happen, so it's up to me to learn from it, grow from it, and then move on. Yes, that fucking sucks so let's figure out how we're going to do it better next time."

–Danielle K White

"Remember, editing is fine if you're doing it to represent how your work truly looked in person. If you're using editing because you can't get it right in the salon – meaning, you're doing something wrong with the hair – you're not representing yourself well, you're not representing your brand well, AND you're doing a disservice to future clients because you will not be able to provide to them what you're showing."

–Anianne Rivera

What do donuts, Mexican food, and Apple watches have in common? What is the back story behind the name, Big Money Stylist? What's underneath Danielle's bathroom sink that ends up on her hair after a glass of Rosé? Why is it so important to embrace our imperfections? Find out the answers to these questions and more in this episode brimming with humor, laughter, personal stories, and an array of well-placed truth bombs.

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..Power Point #1: Facts Over Fiction

• Part of what has made BMS what it is, is that Danielle and Garrett are so willing to be open and honest about sharing the good, the bad, and the ugly about their personal and business lives.
• Ani: I think it's the ability to be honest about those imperfections that has not only made BMS what it is but also the ability to create such a great environment for someone to be able to be honest about where they are in their life. The day we stop doing that is the day it all goes to shit.

QUESTION

What area of your life do you hide the facts and instead, choose to live in fiction?

Point #2: Embrace Your Imperfections

• Danielle started her brand by exposing her vulnerabilities. "Hey, I have really shitty toddler hair. I know it looks nice (now), but it's because I was committed to finding a method that looked natural in my hair."
• Ani: To me, it's just a matter of me being able to own it. You don't have to berate yourself or beat yourself down or make yourself feel shitty, but if you ever want to make it past the place where you're currently at, you've got to own your imperfections.

QUESTION

What is one of your imperfections that you could use in your marketing to make you more approachable and relatable? 

Point #3: These Are My Numbers

• Danielle related a remarkable and inspiring story about an artist in their education program who, when given the news that her salon wasn't a fit for a certain high-end product, began making changes instead of being upset and angry about the company's decision. A year later, she reapproached them.
• Ani: They asked for her numbers, which they misconstrued as the salon numbers, to which she replied, "These ARE my numbers. If you want the salon's as a whole, I can get you those, too." They were shocked!

QUESTION

How do you handle "rejection?" Do you ask yourself (and others) how you can become better, or do you shrink, hide, and ultimately give up?

 

Point #4: Hit the Restart Button

• Ani: The point is, it's ok NOT to be perfect. You have to be ok with your imperfections and know that you're going to fuck some stuff up, you're not going to know how to do some things, and you've got to be ok with knowing that you're going to have to ask for help. Sometimes you have to hit the restart button to really get to where you need to go.
• Danielle: If you try to look too perfect, it looks inauthentic. Anyone who listens to my podcasts knows how real of a person I am. And I think that's what people resonate with. Yes, I've become this person, and I will never apologize for that. I have a fancy car, fancy shoes, and a nice home, but you better believe I work my ass off for those.

QUESTION

Where in your world do you try to look "perfect?"

 

Point #5:  Better, Not Perfect

• At the beginning of my career, I was that asshole who said, "I'm really good at what I do." But as I started to market myself and put myself out there, I realized I wasn't that good.
• While I gave myself some grace, I asked myself how I could become better. That's when I started to notice my progression and began seeing the direct results in my life by becoming not perfect, but better.

QUESTION

What answers are you receiving when you ask yourself, "How can I become better at _________?" 

Quote of the Week:

"One thing I stand for is growth, and that's what we teach: becoming your best self."

—Danielle K White

"At the end of the day, don't aim for perfection, and second of all, don't limit yourself."

–Anianne Rivera