The Danielle K White Show

Do you consider yourself to be self-aware? Why does that even matter? Do you waste time on social media and then complain you don't have time to do the things that would actually move you forward in your business? Do you ever feel like you're on a never-ending hamster wheel, always moving but going nowhere? Danielle and Ani take on these topics in this week's episode of the Big Money Stylist. 

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PRODUCTION Point #1: I'm Too Busy

• With artists working behind the chair, there are simple marketing tactics they get to work on that are designed to increase their momentum and ultimately their business. One of them is called the Daily Four, which many complain they don't have time to do.
• However, artists often fill their days with shit that doesn't fucking matter. They'll sit on Instagram for thirty minutes, scroll endlessly, and then do some shopping. "You could have been doing something that will make you money instead of just taking up your time."

QUESTION

When you say you don't have time for marketing or self-improvement, how are you really spending your time?

Point #2: False Loop

• Sometimes in life, you're moving so fast that the idea of trying to fit one more thing inside your life seems completely unfathomable. You feel like you're almost sinking and can barely maintain what you already have on your plate.
• Danielle: A lot of times, we'll be busy running on this hamster wheel, and it's almost like we self-sabotage because we want to feel like we're growing and learning, when in fact, we're not even progressing. That is when we experience the false lift or false loop.

QUESTION

Where in your world are you experiencing this false loop?

Point #3: You're Not Quite There Yet

• Some artists are worried about things that are ten steps ahead of them. "Why are you worried about firing your fucking assistant if you don't even have one?"
• This can actually hold you back in life and in business. Instead, concentrate on where you are right now and then take one step at a time. Example: start doing Daily Four, begin taking before/after photos, or start going live.

QUESTION

What is one thing you can begin implementing today rather than worrying about what's ten steps ahead of you?

Point #4: Awareness

• Awareness is so important, but it is not something that comes easily. It takes having the courage to be really honest with yourself. "I'm a very emotional person, but I'm not sensitive," offers Ani.
• "And inside of that, I feel like I am a very self-aware person. I can take myself out of my feelings, take a step back, and take a look from the outside and ask myself, "If you weren't emotionally attached to this, would you be upset?"

QUESTION

How is being self-aware a game-changer for you?

 

Point #5:  Zero Fucks Given

• Danielle: Garrett tells me that my superpower is Zero Fucks Given, and asks how I do that? I HAVE to do that. I've gotten to a place in business where what another person says doesn't impact me.
• Ani is the same way. "I can take emotion out of something, put it in a little box, and logically ask, what's happening right now?" It's imperative to take the raw emotion out of something to be able to solve problems; otherwise, things tend to spiral out of control.

QUESTION

What is your superpower?

 

Quote of the Week:

 "It's almost like we have our blinders on when we look at our art because art is so personal. But if you can learn to look at yourself constructively, that will help you progress and become a better artist."

–Danielle K White

"I don't aspire to be busy. I want to be productive, I want to be inventive, I want to be calm and balanced."

–Anianne Rivera

In this week's episode, Danielle arrives in an impressive head-to-toe 80s look as she and Ani take a walk down the memory lane of fashion and style. They also explore the ever-important topic of research, how to handle your clients' expectations, and share the steps they are taking that are radically challenging the hair industry's wide-spread "pay-to-play" policy.

 

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection     In This Week's Episode…..PROTECTION     Point #1: Embrace Change

 

• Fashions and styles come and go and have a tendency to repeat every thirty years or so. Danielle remarks, "Let go of the old and accept the new. The old becomes the new new, so just let go."
• "While short haircuts are trendy, extensions are always going to be classic and cool. We just need to make sure the styles stay consistent with the times."

 

QUESTION    

What fashions or styles have been your favorites through the years?

    Point #2: Hand-Tied Hair

 

 

• Extension hair comes machine-tied and hand-tied. Sixteen years ago, Danielle discovered hand-tied hair. She liked it because the weft was so much thinner and the density from top to bottom was so much fuller.
•  Hand-tied hair is super trendy right now. It's important to do your research because there are so many different installation methods. Natural Beaded Rows is one of the installation methods of the hand-tied hair.

    QUESTION    

As an Artist, what different types of installation methods have you exerienced?

 

 

Point #3: Time, Reps & Experience

 

 

• Ani: You can be doing something for ten years but are only doing it for five minutes every day, or you can be doing something for a year but are spending seven hours a day doing it. I'll choose the seven-hour person every time.
• Danielle: You have to have reps in something in order to become an expert. When people say they've been doing hair for 20-30 years, they don't understand that the experience you've had, Ani, could be equal to or more than what they've done.

    QUESTION    

Where in your world do you know you're lacking reps?

 

 

Point #4: Managing Client Expectations

 

 

• When you have a client who hasn't experienced extensions, you need to take more time with them and describe how to take care of the extensions. You almost need to baby them at first.
• It's also important to be able to have direct communication with them which you may not be accustomed to doing. Yet, as the professional, it's vital that you have these direct conversations with them. (What is your hair policy? Do they need new hair? How long is your work guaranteed?)

 

QUESTION    

How can your improve the direct conversations with your clients?

 

 

Point #5:  The World of Pay to Play

 

 

• Ani: Inside the hair world, you pay to play. You paid your money so now you're 'qualified and certified.' The changes we've made inside of our education now means something. It means something to do NBR, it means something to be a licensed artist, not just, "I paid money, took one class, and now I'm certified."
• Danielle: We had to make some hard decisions within our education. We pumped on the brakes and put qualifications in place. We received a lot of backlash for it but that's ok. There's no point being in business if you're not trying to up the game. It's always important to take a step back and look at the reality of where you are.

 

QUESTION    

What have you done lately to "up your game?"

  Quote of the Week:

 "People are giving way too much credit to popularity vs actually doing the research. Not every artist, salon, or technique is created equal."

–Danielle K White

"As a consumer myself, I do crazy research and am super psycho about it. It's that important to me."

–Anianne Rivera

In this fresh new episode of the BMS Podcast, Danielle and Ani (with a cameo appearance by baby Isla) have a conversation about fear vs intuition. What causes you to seek outside validation? What can you do to silence the noise and opinions of others? What voices do you have inside your head, and which one should you listen to? What about feedback? This is a must-watch-and-listen-to episode!

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..POWER Point #1: Voices

• Any time you're about to do something new or make a decision, you're always going to have two voices inside your head speaking to you. One of them is your legitimate intuition, the other one – which sounds exactly the same – is fear. 
• With fear, your mind goes to the worst-case scenario and gives you anxiety. The other voice, however, brings with it a gut feeling or sixth sense, commonly referred to as your spidey-sense.

QUESTION

Are you able to differentiate between the two voices? Which one do you find yourself most often paying attention to?

Point #2: But… What Will People Say?

• Whenever we are investing in something, whether it be a class, an event, or a product, there are always going to be people who have an opinion about it. "Why would you spend so much money on that? I would NEVER do that!" Ani: We pay too much attention to what others think, and they end up projecting their fears onto us!
• Danielle: With our education, there is always a price point. Many might second guess themselves and ask, "Is it worth it? What are people going to think?" I invest a lot of money into my business, giving our artists the best experience they can possibly have, including months of pre-training.

QUESTION

When you make a decision, who do you tend to listen to: yourself, or everyone around you?

Point #3: Feedback

• Feedback is HUGE at Danielle's salon. When a client has a bad experience, it's human nature to want to defend one's actions. But instead of doing that, it's better to look at what took place and ask yourself what you can learn from it and what can be done differently the next time in a similar scenario.
• Ani: Don't look at feedback as an attack, it's to help you fucking grow. Taking feedback isn't about shutting your mouth, it's about stepping back and having a conversation about the situation from all viewpoints and then course correcting.

QUESTION

How do you give and receive feedback?

 

Point #4: Tune Out the Noise

• Ani: It's SO easy to have an opinion from far away. In the words of one of our trainers, Candice, "If I am standing here on the stage, don't fucking come to me if you're sitting in the bleachers not doing a damn thing." In other words, until you are in my fucking shoes, I really don't want your fucking opinion.
• There came a time in Danielle's life when she had to let go of everything she was raised with. "I knew in my gut there was another path. I had to TUNE OUT everything and everyone, and instead focus on MY vision of what I saw for myself and my family. When you have that little voice, use it to your advantage; use it as fuel."

QUESTION

What can you do to tune out the noise in your life?

 

Point #5: Know Yourself

• Sometimes people second guess themselves because they don't know or understand themselves well enough and instead rely on others to give them the validation they are seeking. Journaling, meditation, and reading books that add value to your life and help you grow as a human being will help you understand and trust yourself.
• Ani talked about how it's important to be able to recognize the difference between "This is a bad idea, my stomach hurts!" as opposed to "That would be amazing if it works, but I am so scared." Sometimes it IS scary, and we don't know how to come out on the other side of that fear."

QUESTION

What do you do on a regular basis to get to know and understand who you are?

 
Quote of the Week:

 

"Mama's comin' back!"

—Danielle K White

"Sometimes you just have to do the radically opposite thing than what you've been doing to actually get past that fear."

–Anianne Rivera

*New Episode* Danielle and Ani are joined in the studio by baby Isla in this new episode of the Big Money Stylist, and have a conversation about the importance of surrounding yourself with those who are excited about your growth & success, and describe some of the exciting highlights of the new DKW Styling Academy coming in 2020.

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..POWER Point #1: Good Vibes

• The vibe inside of your salon is SO important. If it's a happy place where clients feel welcomed and at home, and where the artists genuinely get along and love working together, it's going to make an impression on your clientele, and it's going to affect their overall experience.
• Everybody would rather go to a salon where the artists love their job and create a fun atmosphere than a salon where catfights and negative vibes permeate. A great experience for the client births repeat business.

QUESTION

How is the vibe in your salon or suite? What could you do to improve it?

Point #2: Mindset

• There are some artists who just want to learn the NBR method without delving into the business aspect or the ever-important mindset. Danielle used to be the same way, having an attitude of, "I just want to do hair and have a margarita."
• These days, she and Ani are life coaches inside their educational programs and know what a vital role mindset plays in an artist's life. 

QUESTION

What do you do on a regular basis to work on and improve your mindset?

Point #3: DKW Styling Academy

• One of the exciting announcements of 2020 is the launch of the DKW Styling Academy where artists can expect more structure and where they will learn and work at their own pace and abilities, while at the same time progress to the next phase.
• Danielle: With the way the academy is structured, I feel like we're setting people up to win. Before it was like we had a bucket of content, and people tended to get overwhelmed. Even with the weekly trainings where we're pouring our hearts out and adding a ton of value, if you're not ready to hear what we're telling you, you'll get overwhelmed, and you won't be able to apply it.

QUESTION

What are you most looking forward to about the DKW Styling Academy?

Point #4: Your Legacy

• Ani: At the end of the day, if Danielle and I do our job and what we're so passionate about – and if we do it correctly – the students aren't here forever. Our goal is to have them so confident in the art and have their business so structured & strong that it can actually work without them. That's what creates a legacy.
• You're going to get a ton of training about all things NBR, about life, and also about the technical aspect which is a HUGE part of the business, especially in today's over-saturated market.

QUESTION

Are you willing to invest in yourself to create a legacy?

Point #5: Get In Alignment

• Danielle: We're always so worried and concerned about what other people think about us. The reality is, nobody really cares about you. They're really more interested in themselves. So… get out of your own way.
• I always tell people to have tunnel vision, know your goals, and align yourself with people that have the same values as you do. And when those values don't align, don't be afraid to find yourself a new group or a new tribe that will align with you in the direction you want to go, and with what your values are.

QUESTION

What is the current state of your alignment? Is it serving you & propelling you forward, or is it slowing you down?

 
Quote of the Week:

 

"Tune out the noise, be accountable to yourself, and just go with your gut."

—Danielle K White

"Look, you can't be pissed at the people who are taking from you if you keep willingly give. Stop giving that much. You can't be pissed at your client for coming in on a Saturday if you let her. It's up to you at the end of the day."

–Anianne Rivera

If the world is moving forward and you're not, that means you're not current, you're behind…and you're actually regressing. Where are you becoming stagnant in your business? Where are you feeling stuck? In this week's episode, Danielle & Ani take on this important conversation and present five of the "Ten Reasons Why Your Business Could Be Stagnant…and What To Do About It – Part 1."

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PRODUCTION Point #1: COMMUNICATION

• Danielle finds that many stylists are scared to have certain conversations with their clients, especially when it comes to raising their prices. She suggests going into a conversation with the mindset of 'this is business.' "Speak with clarity and give your client a chance to either stay with you or go with someone else. Remember, your client is a transaction."
• Ani believes, "You don't have to take it personally. If they choose to leave, it's not them saying 'I hate you' or 'I don't like you.' As artists, we take it personally because our art IS personal and we don't understand why they would want to go to anyone else, especially after we have done such a good job on their hair."

QUESTION

In what ways do you take it personally when a client leaves and takes their business elsewhere? How can embracing the reality that clients are a transaction make your life easier?

Point #2: IT'S NOT A GOOD FIT

• Sometimes you and a client are simply not a good fit, especially when they want you to do something that you know, in good conscience, is not good for their hair.
• You want to make your client happy, AND you also must take a firm stand on what you will and will not do, based on your experience as a professional.

QUESTION

How are your conversations with your clients when it comes to your professional opinion about what you will and will not do?

Point #3: SLAVE BEHIND THE CHAIR

• Ani: How does being a slave behind the chair keep you stagnant? We have artists who come into BMS making no money but are working six days a week, and then once they start crushing it in NBR & BMS, they're STILL working six days a week, bringing in $40k-$50k a month…BUT they are STILL slaves behind the chair.
• Danielle: I get it. The money can be kind of addicting. It's hard to say no to people. My advice? If you don't want to be a slave behind the chair, you have to set clear boundaries for yourself and STICK TO THEM.

QUESTION

Where do you see yourself in all of this? Are you a salve behind the chair? Or, have you been able to make the shift out of that position?

Point #4: KNOW YOUR NUMBERS

• There are usually two camps inside of this. You're either the person who says, 'I'm fucking crushing it!" but in reality, you're not. OR, you're the person who says, 'Oh my God, I'm doing terrible!" … until you look at your numbers and realize you're doing really well.
• Artists have approached Ani expressing how they felt they were not doing well…UNTIL they started running their numbers. Oftentimes when artists begin tracking their numbers and compare their current numbers to past years' pre-BMS/NBR numbers, what they're finding is their numbers are doubling and tripling.

QUESTION

What has been the biggest eye-opener for you since you started tracking your numbers?

Point #5: YOU FEEL ALONE & ISOLATED

• ANI: So often we think we don't need anybody and can do everything by ourselves… but we don't realize how much HARDER it is to be alone. Plus, when you're alone, it's your pace and ONLY yours that you're looking at. It's also easier to fall into the victim and blame mentality.
• DANIELLE: People lose momentum because they don't have that community. This is why people want to get back into BMS Mastermind. Not only are they noticing that they're becoming stagnant but they're also realizing they're losing momentum and don't have the results, which ultimately means they're digressing. When you surround yourself with people who are doing what you want to do, it pushes you forward, faster

QUESTION

What has been your experience with this?

Quote of the Week:

"If you're that business owner who's running on the hamster wheel because you can't let go, I want you to keep in mind that it's most likely keeping you a slave behind the chair AND a slave to your business. It's also keeping you very stagnant."

—Danielle K White

"I feel if you are wanting to progress to a level six and you're at a level three, you can't keep hanging out with people who are at a level three. You should probably be hanging out with people you aspire to become."

–Anianne Rivera

In This Week's Episode…..POWER

In this brand new episode of the Big Money Stylist, Danielle and Ani take a look at how women justify their ambitions, the ways we tend to feel guilt and pressure, and how filling our plates to overload is a common occurrence among the feminine gender…and what we can do about it.

Point #1: Ladyballs

• It takes some serious "lady balls" to course-correct and recognize when it's time to make changes…and then actually implement those changes. Otherwise, your business starts falling apart.
• In business, however, it seems that if women are passionate, they are labeled a bitch – either in their own minds or by others who will actually refer to them as a raging bitch.

QUESTION

Where in your world are you labeled a bitch? Who's doing the labeling?

Point #2: Where Are You Feeling Pressure Or Guilt?

• Oftentimes, moms experience "mommy guilt" and feel as though they have to choose between work and family.  But Danielle feels that working has actually made her a better mother.
• Ani is five months away from 30, unmarried & doesn't have children and faces a different kind of pressure. "If I keep investing in my work and business and grow that way, am I going to look back when I'm 35 and be like OMG I'm alone, I'm fucking going to die alone, and I can't have kids!?"

QUESTION

Where do you tend to feel guilt or pressure in your world?

Point #3: What Are You Sacrificing?

• With Ani being single with no children, she's often the first to give up her personal & vacation time. She rationalizes, "It's ok because so and so has kids and her time is obviously way more valuable, so I'll just work a little bit more, I'll put a little bit more on my plate… " 
• "I'm so willing to sacrifice all of my time and the things that keep me sane as a human being because there's no one, really, except for *me*  counting on me."

QUESTION

What are you sacrificing? What are the reasons you're telling yourself that "justify" that sacrifice?

Point #4: Creating Space For You

• There are times when Danielle feels like she has to "do it all" and is always that person whose plate is too full. As women, many of us feel like we need to take on more and more and more.
• "Life forces us into situations that we need to see AND where we need to be. If you ignore those signs, you keep running into the same damn challenges."

QUESTION

What message is life currently trying to tell you?

Point #5: Energy Suckers

• Ani: I'm a very powerful woman, and I'm certain in the things I do. And because of that, I can be looked at as bitch. Why is it that I should have to minimize myself to then produce and go forward?
• I feel like I'm not looking for collision, but I don't mind having a face-to-face forward conversation because, to me, I just don't want that to be an open energy suck."

QUESTION

Where in your world are the lack of direct conversations sucking your energy?

Quote of the Week:

"I think it's important not to have to justify our ambitions and also to remember that you can ask for help along the way. You're not going to grow a business if you're not willing to delegate and let go of some of that control. If it's not fun and it's stressing you out, let go of the guilt and delegate."

–Danielle K White

"At the end of the day, no one else can dictate what's right or wrong for you. That includes any preconceived notion of what you "should" or "should not" be doing, and the opinions of others. You are the ONLY person who knows what is right for you…and that's the ONLY voice you should listen to."

–Anianne Rivera

And…they're back!! It's a fresh, new episode of the Big Money Stylist Podcast filmed in their brand new gorgeous studio! This week's episode is filled with exciting BMS & NBR announcements, as well as baby and post-pregnancy updates, delivered in the classic Danielle & Ani style that you've come to love!

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PRODUCTION Point #1: "It's Easy…Anyone Can Do It!"

• Building, creating & sustaining anything is hard work. Yet, many people have NO clue about what it actually takes to build it. They only see the end result in which they ignorantly & mistakingly believe, "It's so easy…anyone can do it!"
• The ladies agree that once you start building something yourself, that's when you begin to have respect and appreciation for those who have put in the time and work to make it possible … even if you may not vibe with their brand or with them personally.

QUESTION

How often do you find yourself downplaying or not appreciating & respecting what others have built or created?

Point #2: Teamwork & Sustainability

• When you have a business, podcasts, events, and trainings, it takes a team to pull this off, not just a couple of people. "There's the face of the brand, and then there's a TON that goes on behind the scenes that nobody sees."
• Wanting the business to grow the correct way AND desiring to have sustainability & longevity is of UTMOST importance to Danielle & Ani, which is what they are focusing on moving forward.

QUESTION

Where in your personal or business world would a team benefit you greatly?

Point #3: Peek Into 2020

• The ladies have received a lot of feedback from artists who just want to learn the NBR technique without the BMS business aspect. So…next year, they're going to start offering NBR only classes!
• There will be trainers ACROSS THE COUNTRY who will be able to teach, train, and service more artists inside of NBR, as well in BMS…if they desire. It's all about serving people at the level they're at.

QUESTION

Looking ahead into 2020, what are some of the things you will be doing differently inside of your personal or business life?

Point #4: DKW Styling Academy

• The current Mastermind program is turning into DKW Styling Academy where there will be specific requirements artists will have to hit. Graduation will take place after 1 to 1 1/2 years, with the option of testing out if you're further advanced in some areas. 
• Ani: At the end of the day, our place is to train people in two parts: NBR (the Art) and BMS (the Business). Here's how to build an entire business so you don't have to be there every day to succeed. It's your legacy.

QUESTION

What are you most excited about the newly announced DKW Styling Academy?

Point #5: Taking the Leap

• Danielle: I think people are scared to start anything, which ends up holding them back. If you're an entrepreneur or business owner, there's this moment where you have to jump into the unknown; where you have to free-fall a little bit.. which I did a lot of these past couple of years.
• Whatever you're trying to start, I would encourage you to go in with a plan and understand that, at any level, you're going to have to leap… and then be willing to course-correct. 

QUESTION

Where in your world do you know it's time to spread your wings and take a leap?

Quote of the Week:

"If you don't vibe with me, or if you leave the program…what I care about is this: market your business in whatever way you feel will personally benefit your business and help you succeed. The End."

–Danielle K White

"At the end of the day, if you and I do our jobs – and we do it right and we fucking crush it – that means THEY'RE crushing it. And there comes a point where it becomes, "Hi little birdie, it's time to leave the nest. You're off into the world!"

–Anianne Rivera

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..POWER Point #1: Recognize the Wins

• Danielle: If I could rewind to just three years ago and see me now, I'd be like, "Oh my God! I did it! I made it!"
• If you don't stop to have gratitude for who you are or how far you've come, you will become a miserable, unhappy person. Inside of that energy, the ability to create and expand is severely diminished.

QUESTION

In this moment, what is one thing you're grateful for?

Point #2: Things Aren't What They Seem

• The problem with social media is that most people tend to only post the highlight reel of their life, which gives a false impression of the way their life really is.
• Inside of that world, it is so easy to get triggered by what we see as we're scrolling, which can easily throw us off our game..

QUESTION

When is the last time you posted a scene that wasn't from your highlight reel? What's stopping you from doing that?

Point #3: The Drama Club

• When people are on the prowl for drama, they don't always realize they're being sucked into it. It makes you wonder what else they could be doing with their time, and what amazing things could they be creating.
• Find something in your life that gives you purpose, something that isn't drama-driven. Ultimately, drama doesn't serve you or make you happy. And, it trickles down into every aspect of your life.

QUESTION

Are you queen of the drama club in your life? How is that really working out for you?

Point #4: What Triggers You?

• Was it a bad day, or was it a bad two minutes that you stretched into a whole day? What are you paying attention to? What triggers you?
• What are you focusing your energy on? There was a time when Danielle was a slave to her workout routine, so much so that if she didn't get her workout in for the day, she became Monster Mommy.

QUESTION

What are some of the things that trigger you and send you into the land of Monster Mommy?

Point #5:  Gratitude & Intentions

• Ani: Every morning when I wake up, I write down something in my journal that I'm grateful for. I also set an intention for the day.
• Sometimes my intention is creation, space, or freedom, while other times it's just letting the day unfold as it will. Starting my morning like this always puts me in a good frame of mind.

QUESTION

What are the daily rituals and habits that set you up for your day?

Quote of the Week:

"We can't rewrite history, so the time you invest THEN, matters now. It's important to take moments where you have that quality time with others so that you can live a life where you feel like you're having moments that matter."

–Danielle K White

"I LOVE what you just said that social media isn't free. You pay for everything in your life one way or another, and not necessarily with money. You pay for it with time and with energy, and that's massive, which I don't think most people realize."

–Anianne Rivera

From knowing your numbers to recognizing when it's time to create space for yourself as an Artist, in this week's episode of the Big Money Stylist podcast, Danielle and Ani take on areas of the hair industry that are vital to one's growth, success, and sanity. *EPISODE REPLAY*

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PRODUCTION Point #1: Don't Quit

• Danielle: It's not until you hit so many "Oh shit!" moments that you actually start having a little more respect for people who have done what you're doing, even if you don't like them.
• Shit's a lot harder than you think. There were so many times I wanted to quit but didn't. And in the not quitting, I have become a better educator, a better person, a better mom.

QUESTION

What have you learned about yourself by not quitting?

Point #2: Continuing Education

• Continuing education is key inside of the hair industry, both for the student AND the teacher. Danielle and Ani agree the more they teach, the more they learn how to become better educators.
• Ani: By scaling down inside of BMS we're really pouring into the 250 students we have. Each week we have a small group of 15 students where the attention to detail is making a huge difference in their work.

QUESTION

Where in your world do you know you need to level up? What steps are you taking do to so?

Point #3: Do the Work

• What has frustrated Ani for so long is when people look at her life and her job and only the fun aspects of it – the podcasts, being on stage, teaching, hanging out with Danielle – and want to experience ALL of that but are unwilling to do the work required.
• Ani: "In reality, that is a minuscule amount of what I actually do. Everything else I do doesn't look fun. It's a lot of work. It's a lot of late nights, a lot of early mornings. You're telling me you want to step into the company, get paid as a trainer underneath the umbrella of DKW, NBR, and BMS…but you don't want to do any work for it?"

QUESTION

Where in your world are you unwilling to do the work required?

Point #4: Know Your Numbers

• Ani: By the time artists attend BMS, many are nearly through with the industry. They're working tons of hours and making next to nothing a lot of times. Danielle: If they actually looked at their numbers based off on the number of hours they're working, even if they're super successful, a lot of them want to break down and cry.
• Danielle: When I first started out, I was doing my numbers but they were very vague and were based on the deposits in my bank account. What I've learned is the power lies in the ability to look at your numbers and know how to adjust and problem solve so you're constantly moving forward, otherwise, you're regressing.

QUESTION

When is the last time you looked closely at your numbers?

Point #5: Create Space to Breathe

• Danielle: When you own your own boutique, it's not just the physical hours spent doing the art; there's SO much more that goes into it. And without a full team supporting you, it's so easy to run yourself into the ground.
• Ani: Once you start getting to overwhelm, it leads to exhaustion and irritability. EVERYTHING in your life is affected and you find you don't have time to breathe. You NEED space to breathe. It's vital for your sanity.

QUESTION

Where are you missing out on opportunities because you're feeling overwhelmed and can't see the clear picture of where you currently are in your business?

Quote of the Week:

"Don't call yourself an educator and an expert inside of education if you don't have reps educating. If you're a client, do your research! Whether you're going to a class or a salon, make sure you go to somebody you feel comfortable with AND who has reps inside of the industry you're looking to get the service from."

–Danielle K White

"It's so cool to actually see people willing to go forward and do the work without feeling entitled, knowing it's going to take more than one day, more than one mannequin head, and more than one client to actually become good at something."

As the doors of 2019 fly wide open, Danielle and Ani are hitting the ground running! BMS University and Mastermind are off to a strong start as the entire crew takes steps to build a strong foundation and an unstoppable team of Elite Artists. The driving message in this week's conversation is to just jump in and go!

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....Power Point #1: Choose In

• Ani is beyond excited for the changes taking place inside of BMS and has been conducting back-to-back interviews for those applying to the newly revamped Mastermind program.
• "It's so cool to see how proud they are after all of their hard work, dedication, and everything they have accomplished. It wasn't a matter of them paying a fee and showing up; they earned their place in Mastermind."

QUESTION

What have you worked really hard to accomplish? How does it make you feel?

 

Point #2: State of Overwhelm

• Danielle believes that when you're in a place of feeling burned out or stagnant, one of two things usually needs to happen: either decrease business or increase business.
• "Both places can be really scary to be in. A lot of times, people a) don't know where to start or b) they start brain scheming this far out path that overwhelms them.

QUESTION

What are some choices you can make today to begin moving forward?

 

Point #3: The Power of "B"

• Danielle: If you don't know the things you need to change, then going over the facts is one thing you can do. Every time you do that, you discover things that you can improve upon.
• Start there and then just keep taking the next step. "The power is in the"B" because that means you started. When you start something and are consistent with it, you never know where it can actually take you."

QUESTION

Where in your world do you know you need to take that "next step" but have been putting it off?

 

Point #4: Be Willing to Fail

• Ani has always been one to accept a challenge from Garrett and Danielle. From the very beginning, she has jumped in, no matter what, and recalls a moment when she failed miserably but learned a huge lesson.
• The ladies both agree that anything you do that you haven't done before, you're going to suck at it. The fact that you're actually doing it says a lot about you.

QUESTION

What is one lesson you have learned because you were willing to fail?

 

Point #5: Focus on the Basics

• Danielle: You can't be given a big break when you're not ready. You don't get there overnight; you have to become that person and that character.
• Everybody wants these big breaks but you really just need to simmer down and focus on the basics first. If you can't consistently do the small things, you can't expect to do the big things.

QUESTION

Where in your world is it time to return to the basics?

Quotes of the Week

"Take each step as it comes, and you'll figure things out as you go. Stop trying to have a map of how you're going to do it all."

— Danielle White

"You can never find anything beautiful or amazing, and you'll never find your place if you don't start doing something."

–Anianne Rivera