What if your website could build trust instead of just chasing conversions?

In this episode of The Hard Corps Marketing Show, I sat down with Jeff White, Principal at Kula Partners, to explore how brands can create digital experiences that are not only user-friendly but also authentic and inclusive. Jeff brings a designer’s eye and a strategist’s mindset to the conversation, sharing why accessibility, integrity, and focus matter more than ever in today’s web-driven world.

From avoiding shady “dark patterns” to embracing the Web Content Accessibility Guidelines (WCAG), Jeff outlines what it takes to make your website work better for everyone. He also shares insights from his own entrepreneurial journey, including how choosing to niche down in the manufacturing sector helped Kula Partners deliver more value and stand out in a crowded market.

In this episode, we cover:

• Why authenticity builds more lasting connections than conversion tricks
• What digital accessibility looks like in practice and why it matters
• The tools every team should use to test and improve user experience
• How AI is shaping the future of web design without replacing human creativity
• The power of specialization and focusing on a niche

If you care about building better websites and stronger brands, this episode is full of practical advice and meaningful perspective.

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Connect with Jeff:

• LinkedIn: https://www.linkedin.com/in/brightwhite/  
• Company website: https://kulapartners.com/  
• The Kula Ring Podcast: https://open.spotify.com/show/2bt4Wf1fR4NT0MZFMWXMAr 

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• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
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• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/zp5Iwg2AC10 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/