The Data Room

What does it take for a CRO to be an A-player, not just an overtitled VP of Sales? Join us for a conversation about 7 criteria that define a CRO strategist.

In this episode, I interview Kelly Ford, General Partner & Growth Equity Investor at Edison Partners, about:

- How she used operating experience to become a great investor

- Exploring the scope of a CRO

- 7 competencies of an effective CRO

- How new CROs should tackle their first 30-60-90 days

Have an idea for a guest or show topic? Email Dan at [email protected].

Hear from more B2B revenue leaders by subscribing in Apple Podcasts, Spotify, or wherever you listen to podcasts.

Listening on a desktop & can’t see the links? Just search for Go-to-Market Excellence in your favorite podcast player.

Welcome to Go-to-Market Excellence: How B2B Revenue Leaders Exploit Data to Accelerate Growth.

In this introductory episode, Rita Richa, Producer at Sweet Fish Media, talks with Dan Quirk, Head of Marketing at scaleMatters, about:

- How scaleMatters helps growth-stage B2B tech companies grow faster

- Why they decided to start a podcast

- What topics will be discussed on the show

Have an idea for a guest or show topic? Email Dan at [email protected].

Hear from more B2B revenue leaders by subscribing in Apple Podcasts, Spotify, or wherever you listen to podcasts.

Listening on a desktop & can’t see the links? Just search for Go-to-Market Excellence in your favorite podcast player.