The Marketing Analytics Show

The data you need to measure B2B growth with Ole Dallerup

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From your website and CRM to paid platforms and social media, there is so much data available to marketers. 

But despite all this data, it’s still frickin’ hard to understand what drives revenue.

That's why in this episode, we caught up with Ole Dallerup, Founder and CTO of Dreamdata, to learn about measuring B2B growth.

Tune in to learn:

  • What data you should collect to understand B2B growth
  • What key metrics you should pay attention to
  • Typical reports a B2B company should have
  • How B2B data is different from B2C data
  • Some limitations of Google Analytics in B2B cases

    • Links:

    Follow Ole on Twitter:  https://twitter.com/oledallerup

    Dreamdata.io: https://dreamdata.io/

    Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial 

    Follow Supermetrics on Twitter: https://twitter.com/supermetrics 

    Follow Anna on Twitter: https://twitter.com/superpoweranna


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