#1 mistake dealerships make? Derek Sanders special guest - Episode 9

My old friend and special guest on Dealership fiXit podcast, Craig Johnson has many years worth of insights that he was willing to come on and share just a few of. He's worked in powersports dealerships, he opened his own KTM motorcycle dealership in Minnesota, sold cars in auto dealerships and now runs a company that sells motorcycle products thru distributors Tucker Powersports and Parts Unlimited to customers thru dealerships like yours. Aside from his product knowledge, he knows how to win customers by instead calling them friends, literally. Check it out and please share with everyone you think could benefit from this sort of podcast. Feel free to email me with feedback or other inquiries at [email protected]

Ever fire a customer? Special guest Jason Fox from Adirondack Harley-Davidson joins me on this, Episode 7 of the Dealership fiXit podcast. In this episode we talk about his path into the powersports business including times where the difficult choice was made and a customer was told that we would like to refrain from providing them service in the future... Wait, can you do that?? Yes, but beware because you may not be in a position to do it!

I got a couple friends who heard this podcast tell me that i sure didn't do a very good job of explaining who I am or what I've done involving dealerships! So, went back and listened to the first 2 podcasts and I see that is true! This episode is just a speedy run thru on what my resume for the last 20 years has been - just as a way to lay it at your feet to determine if a podcast like this had any real value add for you in it. Please listen to decipher whether or not you need to waste any extra minutes listening to me on here 😉 If what I've done had any connection to you in your dealership life, please listen and feel free to send me feedback at [email protected] Thanks for listening!

In this episode of the Dealership fiXit podcast I wanted to tell a story about how I learned to best ignore customers in a retail environment and why you never want to do that.

I got a phone call to cancel services from a many year customer. This is a customer that I've known for 11 years. I consider the managers there friends. And... They canned me! Who's fault is that? You guessed it... It's mine. What to do next. Dealership Fix-It discusses powersports and RV dealership challenges.

In this episode 3 if the Dealership Fix-It podcast, i speak briefly about CX also known as customer experience. It's been a buzz word for years but I've formed my own theory about how to keep it simple. It's as simple as taking your CX expectations to the level that tl rival or beat your dealership owner's own. Check it out and please share with any dealership friends you think might like to hear it.

A bit more depth on me and why I’m podcasting to dealers!

Welcome and thanks for checking us out. Dealership Fix-it hopes to touch on common themes where changes are recommended to my clients, at dealerships in the powersports or RV businesses.