Just like consumers might check Rotten Tomatoes to see how a movie is faring with critics before buying a ticket, they're now often checking dealership ratings and reviews before buying a car.

Noah Lee, director of sales & engineering at Dealer.com, joins the show to discuss the impact of dealership ratings and reviews and why it's so important to respond to both negative and positive reviews.

Plus, he shares how dealers can stay on top of all the ratings/review content that's now in the auto ecosystem.