In this conversation, Noah Brier, founder of Percolate and BrXnd.ai, discusses his journey from advertising to becoming a leader in AI-powered marketing solutions. He explores the balance between exploration and exploitation in business, highlighting AI’s transformative role in solving complex brand challenges. Noah underscores the importance of hands-on experimentation, the shift from traditional SaaS models to bespoke software solutions, and the need for companies to capture and leverage tacit knowledge.
The discussion also covers practical applications of AI, insights from leading CMOs, and how technology is shaping the future of business. Noah explains how AI can democratize knowledge, streamline workflows, and turn unstructured data into actionable insights, positioning it as a critical tool for driving innovation.

Key Takeaways:

• Start experimenting with AI now – AI’s capabilities are vast, and hands-on exploration is key.
• The future of software is custom-built AI solutions – A shift from SaaS to bespoke models is on the horizon.
• Tacit knowledge is a goldmine – Codifying hidden expertise can unlock huge potential with AI.
• AI can turn unstructured data into actionable insights – Harnessing data can drive innovation and efficiency.

Noah Brier's blogpost on building plugins: https://newsletter.brxnd.ai/p/building-chatgpt-plugins-brxnd-dispatch

Noah on LinkedIn: https://www.linkedin.com/in/noahbrier/

00:00 - Introduction to Noah Brier
00:45 - Noah's Career Journey
01:25 - Exploring AI, New Ventures, and Transitioning from Exploration to Exploitation
03:28 - The Power of AI in Solving Problems
07:14 - The Practical Applications of AI
10:26 - Building AI-Driven Workflows
16:35 - Empowering Organizations with AI
22:20 - Hands-On with AI
31:36 - Making Tacit Knowledge Explicit
33:10 - Fun and Quirky AI Projects
35:30 - Using AI for Brand and Product Development
37:33 - Exploring New AI Tools and Techniques
39:59 - Challenges and Opportunities in AI
42:26 - The Future of SaaS and AI Integration
47:03 - Practical Applications and Prototyping
47:42 - Reflections and Future Directions
53:49 - Closing Thoughts and Takeaways

📜 Read the transcript for this episode: Transcript of The death of SAAS and raise of what marketing folks can do with AI already with Noah Brier |

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Show edited by Emma Cecilie Jensen.