Today I talk about using what I learned this past weekend to generate business as a realtor using the Instagram stage. I reveal what you need to add the "Swipe Up" link option to your IG stories.
Resources:
The Veteran Investor on Instagram
The Veteran Investor on Facebook
My Veteran Agent on Instagram
My Veteran Agent on Instagram
Miguel Feliciano on Instagram
Miguel Feliciano Website
Show Notes:
So I am back home in Tampa this weekend this past weekend was awesome it was an awesome experience to go down to Miami and attend Grant Cardone 10x growth conference it was the third one he put out and it was it was actually different than what I was expecting so a couple really cool things that said that he did just too I guess you'll start the the conference one he actually parachuted into the Marlins Park so he was a live video feed of him up in the plane and then he jumped out and then they switch to his helmet cam which is providing us a live feed as he was coming in and we got to see it in your eyes actually have a video of it on my phone and I'll be uploading a lot of this content to my Instagram and Facebook pages some of incredible stuff and then that was the first day I thought was Friday Friday was jam-packed with a bunch of speakers it was all about sales I did not miss a couple of speakers on Saturday and fart Friday and Saturday so Friday was all about sales and Saturday was all about marketing again I missed a couple of speakers Saturday I got I missed John Maxwell and I also missed guarantee white he was a guest speaker that came on after everyone was pretty much done I thought that was it right so I grabbed my stuff and I start heading out and lo and behold I get back to you my brother in-laws house and as I'm about to record the episode for Saturday I see on my phone that actually been there and was speaking he was a speaker at the pump I was I was okay with it I mean I have seen Garrett speak through the wake up Warrior movement going through his training and everything it would have been nice to have seen him live and you're speaking on stage that would have been pretty awesome and then you take off Saturday I'm kind of jumping around here to pick off Saturday Grant Cardone had Snoop Dogg actually come in and he had them in the Rolls-Royce yeah which was pretty nice it was on stage he had it on stage and both Grant and Snoop Dogg were in the Rolls-Royce and they both came out and Staples doing his thing and then Sunday Sunday was all about execution I spoke about Pete Vargas and had never heard of this guy before and he actually gave a very awesome talk about stage and then Sunday was kicked off with Lil Jon a little John doing his face off turn down for what I was pretty awesome so I'm glad to be back recording you're going through the proper microphone and what I am going to be talked about today is kind of based on this past weekend and that is trying to put sales marketing and all together and trying to take advantage of one of the stages that's available to me and when I talk about stages I mean a platform where you can speak from there's offline platforms like actual stage that you stand on and you're speaking in front of life it's a lot of people and then there's the online platforms so you've got all the social media platforms you can record a video and post it for you can go lie and you want to take advantage of that and so today at what I started to do was look at my Instagram accounts I have several of them and go between two accounts at my main account that I use quite often is the veteran investor is that one I use the most and you're looking at everything that I've posted on there it doesn't really go well with that specific account that specific account should be more geared towards putting more about the real estate space and trying to educate people with in real estate and everything like that especially from a investors point of view and then I have my personal account Miguel Feliciano and that one I hadn't I don't use very often because it's as soon as I came up with the brand company names of Veteran investor I thought that was awesome I need to be I need to become that person and until I started looking at that and I was like you know what a lot of the stuff that I'm posting on the better investor should actually be posted on the personal account which is actually converted into a business account I believe and so until I have the at both of those accounts and Miguel. And then I today I was thinking of okay how can I use everything that I've learned or at least start to use everything that I've learned over the weekend and start implementing it right away and so I created a new Instagram account that is more in line with the retail side of real estate so now I have my veteran agent has a Instagram account and I was starting to set that up so there's no followers no one's following there's no photos yet elected a photo from this past weekend until I have to complete the the whole profile and everything and then eventually linking up to my Facebook page my veteran agent on Facebook so that way I can start building that that account as well so here's here's where I wanted to take the conversation I'm going to use the veteran investor I'm going to use Miguel Feliciano and I'm also going to use my veteran agent right and I'm going to use them as part of the stages that are available to me so that I can share my story Instagram stories kind of hear my story how I started in real estate and what it is what it is that I'm trying to do in real estate how how I'm trying to help people and whatnot provide a call to action and then wrap it up with my heartfelt story or something like that so what what time looking to do is drive traffic from Instagram stories two specific Pages or funnels where I can post something as a story and I would be able to have people swipe up on the story so that they can get access to whatever it is that I put out there well I just learned that you cannot do that until you have a business account and you have $10,000 now what you could do is you set up a ID TV account for I guess it would be just a i g TV channel you set that up you put in upload one video and from there you're able to add the swipe up and add a link to your ID TV well for me yeah that's well and good but I actually don't want to drive traffic to that I want to drive traffic to my website and specifically to your specific pages on my site and possibly later on to other websites as well I do have I do have my URL in the account but overtime I I want to drive traffic to different sources and in doing so you're having that ability to swipe up swipe up so that they can have access to a specific website or whatever that's going to help me in sales so not only am I using a the stage that is available to me online stage I'm using it to Market myself promote myself and my services and probably promote and market a product like a free ebook free program something that I develop I can put that out there and then from that it would eventually generate sales so I am trying to execute on this building the stage for each account and using them in a way that allows me to Market a service that I have and be able to generate sales based on last month which was all about I'm actually going to continue with that and this month will again also be all about the retail side of real estate in trying to build more business listings get buyers get to a point where I can start having some consistent closing so that's why I want to have this set up with Instagram and Link it to my Facebook page and again there I would do the same do the same thing with Facebook so I would have the Instagram stories then the actual page with Instagram page for my veteran agent so those two right there where I can have a person educational post on the page and then some kind of marketing that will drive traffic to a a product or some kind of information product that I will offer which I already feel I have a eBook available on my veteran agents.com am I better than agent.com fsbo for fsdo - ebook so fizbo - ebook and you'll be able to put in your email address and get the link to that that PDF ebook and I already have plans of creating another ebook and you'll provide that for free as well so that I can build the list emails and and names and everything so that I can continue to Market City people and say hey if you're looking for a realtor within near this area and you're looking to do in x y and z yes here's my number call or text me send me a message let me know what's a good time for me to contact you and let's have a conversation and so I need to not only set up the accounts by social media accounts so that people can interact with me through those channels through those stages but I also want to come build out the the story for the realtor site for the retail side of real estate as my veteran agent and that way as I talk to someone as I speak to a couple or someone that's looking to either sell their house or buy a house I have the story set up for them and and this is all based on I'll keep vargas's talk about using the stage and building your story so that when you talk to these people from that stage whether it's a one-on-one one-on-one or you are doing it online as a kind of stage you have that that talk that you can you can deliver that he calls it the signature talk and so that way you can deliver that talk and people understand what it is that you do why you do it and how they can work with you so again the the one thing I wanted to bring up because I just found out about it just a little while ago is if you are looking to add the swipe up link option have for your Instagram accounts for the Instagram story I should say you will need a business account that means taking you or your account on Instagram right now and converting it to a business account which means you're going to need a Facebook page I believe that talk Works had Facebook pages set up so I just linked them I have not tried skipping that option but from what I can see right now that's that's the process you need the business business account and then you're going to need 10,000 followers I don't know why that's need limitation that I looked it up how do I add links to my Instagram story and at the time of that video being published with her is she here So that video was published back in October 2018 and back then but you're going to meet me or they require you to have the 10,000 followers that that means I need to start now building up the amount of followers that I have on those accounts if I want to start driving traffic to those new information products that I will have available for them and I do have a book that is all about Instagram I started to read it and a lot of it is pretty basic information about how to set up your Instagram page what kind of names you want to have like how to develop your other name for the page and all these different things but I didn't at the time that I was reading it I didn't really focus on building the audience to be massive but now it looks like that's something that I will have to start doing if I want to take advantage of that stage so with that hope you learn something new about Instagram as one of the stages that's available to you and I will see you tomorrow actually before I sign off this Wednesday which is February 6th I will be at the IHOP on bearss and 275 in Tampa because that is the night that we will have a guest speaker from his Capital coming in from Orlando coming in to speak about hard money The Good the Bad the Ugly so that you can learn about how hard money works and how you can work with his capital I called every time I read his Capital actually read his capital but yes so check it out this Wednesday at 7 p.m. at the IHOP on 275 and bearss Avenue in Tampa we're going to be having a guest speaker come in talking about hard money The Good the Bad and the Ugly so you're not going to want to miss that going to be awesome. Specific lending for that specific funding resource especially if you are getting into real estate and you want to start looking at doing rehabs near whether it's wholesale or full-blown rehabs or even new builds so check it out and I'll see you tomorrow