Once upon a time, I loved Tim Horton's. I drank their coffee and I ate their fresh baked goods, but those days are gone. The love affair is long over. To put it bluntly, I think they suck now. What puzzles me, is that it wasn't always this way and that's why I'm left with burning questions... 

When did they lose their way, why did they lose their way, and will they ever get back the magic they used to have? 

It wasn't until I happened upon a piece of investigative journalism in a MacLean's magazine that the full picture of this betrayal became apparent. The piece was titled "How Tim Horton's lost it's way" and as I read it the veil of marketing that had obscured the slow decline of Tim Horton’s was forcefully pulled away and Canada's dirty secret was exposed.  

Some of the points raised in that article will be discussed and expanded upon in this episode as in this episode, I'm joined by author and journalist Corey Mintz. 

Our topic is the DECLINE of Tim Hortons. 

Links referenced in the episode:

Corey Mintz on twitter: https://twitter.com/coreymintz

How Tim Hortons lost it’s way: https://www.macleans.ca/opinion/how-tim-hortons-lost-its-way/

Recreating Tim Hortons Menu for the Better: https://www.macleans.ca/opinion/recreating-the-tim-hortons-menu-for-the-better/

Tim Hortons Needs to Stop Dreaming: https://www.macleans.ca/opinion/tim-hortons-needs-to-stop-dreaming/

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