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The Dent Podcast episodes
- Ep 19. Clarity in Communication and Business Philosophy with Brad Beer
My guest in this week’s episode of The Dent Podcast is Brad Beer – a real trailblazer in the physiotherapy industry. Throughout his career Brad has delivered more than 25,000 physiotherapy consultations, and has attracted an A-list clientele, working with Olympic medalists, world title winning triathletes, an explorer who’s trekked 3,000km across Antarctica, and even Pink Floyd’s Roger Waters. In 2015 he released his first book, You Can Run Pain Free, which quickly became an Amazon bestseller, and he’s killing it in the podcast world with The Physical Performance Show.
Brad’s been competing in sport since the age of nine, in tennis, martial arts, triathlon and distance running. He’s also been involved in physiotherapy from a pretty young age too, having founded My Back Physio in 2006, starting a franchise for Back in Motion in 2009, before setting up POGO physio in 2014. This company’s allowed Brad to flex his entrepreneurial muscle too, and his unique approach and delivery of content across a variety of mediums have seen the company become a seven-figure business as well as disrupt the industry in a really positive way.
Brad’s experience as a serious triathlete means that he’s able to apply his first-hand knowledge of competitive sport to his career in physiotherapy. He and his team at POGO Physio specialise in helping people to perform at their physical best, using innovative strategies such as his “finish line percentage” to make sure clients leave pain-free and at the top of their game. There are plenty of gems in this show and it’s sure to be really useful for anyone in the lifestyle business or building a business and brand around personality.
In this episode we get really into:• The first dollar Brad ever earned – selling mangoes door to door!
• How niching has helped Brad become an established authority in a variety of different areas• How he needed the creative freedom to do his own thing• Creating an innovative business model in a traditional industry like physiotherapy• Why Brad started creating content across loads of different mediums• How he leveraged that content toward his business and recently achieved his first viral video• Why Brad gives information away for free• How he attracted A-list clients to his business• The importance of working to your strengths in business• Aligning fees with values• Brad’s measure of success in business• The three core values used by Brad and his team• Why you need to communicate clearly with clients• How Brad views delegation in business• The first retreat he went on with his teamResources
Brad Beer Website
POGO Physio
You Can Run Pain Free Book
Podcast
Blog
YouTube
LinkedIn
Twitter
Instagram
Recommendations – Books
StandOut by Marcus Buckingham
Boundaries for Leaders by Henry Cloud
The 21 Irrefutable Laws of Leadership by John Maxwell
Ordering Your Private World by Gordon MacDonald
The Five Dysfunctions of a Team by Patrick Lencioni
Recommendations – Podcasts
Small Business Big Marketing
Entreleadership
Your Move
Leadership
The post Ep 19. Clarity in Communication and Business Philosophy with Brad Beer appeared first on Key Person of Influence.
1 hr 25 min - Ep 18. The Inaugural InDent – Becoming a Key Person of Influence
Welcome to the inaugural episode of the InDent podcast ladies and gents. In this series of shorter episodes I’m going to be looking at some of the ideas, principles and philosophies that are behind Dent Global and our clients’ businesses. My aim is to provide you and your business with real tactical and strategic advice, as well as some of the more overriding ideas about entrepreneurship and how to be successful in business in the 21st century.
In this first episode, I have a look at the book Key Person of Influence written by our very own Daniel Priestley. Dan’s book became a bestseller just three weeks after its release in 2010, and has become an integral part of not only our business but also the thousands of businesses that have been through our 40 Week Growth Accelerator.
In this episode I talk about:• The changing global climate and what this means for businesses and individuals
• Adjusting as an entrepreneur to the demands of the 21st century• Becoming fulfilled in your work• Positioning yourself as a KPI in your field within the next few years• Getting paid for doing what you love• Utilising your strengths, skills and those things that come naturally to you in order to get ahead• Looking at ourselves from an objective point of view to find our unique qualities• Building a reputation for yourself in your niche• The importance of embracing new concepts and discarding the old ideas that you need to let go ofResources
CLARISSA RAYWARD, HAPPY FAMILY LAWYER
GLEN CARLSON
KEY PERSON OF INFLUENCE BY DANIEL PRIESTLEY
The post Ep 18. The Inaugural InDent – Becoming a Key Person of Influence appeared first on Key Person of Influence.
16 min - Ep 17. Collaboration and Client Growth with Brad Krauskopf
Brad’s a star in the entrepreneurial world and his story is an awesome inspiration for people from all walks of life. Starting from scratch, he founded Hub Australia in 2011 – a co-working business dedicated to providing community working spaces to small and large organisations across a huge number of different sectors. Now, Hub is Australia’s largest co-working space with over 800 members. Brad’s also founded CoAtiv8 and Platform3, under the umbrella company, Third Spaces Group. His businesses bring in a seven-figure revenue and in 2013 he was named Australia’s Small Business Ambassador.
Brad’s mission is simple: to create spaces that drive innovation by allowing for collaboration between different businesses. Third Spaces Group goes much beyond just providing working spaces; they also offer marketing and technology services as well as opportunities for businesses in learning and creating.
Brad and his team are making a serious dent but they go way beyond simply making profit. Third Spaces Group is also committed to making a positive environmental and social impact, and is helping to redefine success in business in a big way!
In this episode we get really into these areas:
• What you can do when you find out you’ve got a product that’s not profitable
• How diversity can help to innovate your business• Creating a valuable product and commercialising it• The boom of the freelance economy• Loads of different ways of keeping revenue ticking overAs well as…
• Being a leader in your industry
• Using trial & error as an entrepreneur• Creating a company rhythm and why it’s important• How to manage a team of employees spread out over the world• Top tips on leveraging your personal brand• Ways in which you can maximise profit from a growing team• The art of delegation• Using events to activate word of mouth marketing• How Brad’s successful at retaining clients• How his mission and values have evolved over time• Resourcefulness in small business• The importance of figuring out your business model• How to love what you do and find value in itResources
HUB AUSTRALIA
COACTIV8
BRAD KRAUSKOPF
B-CORPORATIONS (GLOBAL AUDITING PLATFORM)
TWITTER
LINKEDIN
FACEBOOK
The post Ep 17. Collaboration and Client Growth with Brad Krauskopf appeared first on Key Person of Influence.
1 hr 9 min - Ep 16. Unpacking Marketing and Converting Prospects into Customers with Justine Coombe
In this episode of the Dent Podcast I talk with Justine Coombe. Justine is an uber-geek when it comes to digital marketing – she’s an expert at devising and implementing strategic campaigns for all types of businesses. In 2011, Justine founded her very own specialised marketing agency, Ignite Digital, which has gone on to become the #1 Leading Australian partner of the Salesforce Marketing Cloud. Her amazing energy and determination has seen her work with over 200 brands (including Citibank, Staples and Pernod Ricard), and earn in excess of $160 million dollars of revenue for her clients in less than 5 years.
When Justine’s not killing it in the industry, she’s passing on her years of experience in marketing and sharing top tips at various conferences in Australia and internationally. She’s also recently finished writing her debut book, Conversion: How to Convert Prospects into Customers Using Targeted, Personalised Marketing Automation. In it, Justine provides entrepreneurs and business owners with a step by step framework for automated marketing programs.
As you’ve probably figured out, Justine really knows her stuff and this episode is packed with tons of actionable techniques that have been tried and tested with large and small businesses. She’s so great we’re also hosting a series of keynote talks for the wider business community on how to apply these techniques and get oversubscribed – details are here.
Here are a few things we talk about:
- How Justine helps organisations to generate hundreds of thousands of new leads every month
- How automated marketing programs can be leveraged to produce incredible results
- The importance of packaging a product well
- Why you and your business need to provide a good service and delivery
- Breaking apart the complex word marketing into five simple areas
- Justine’s love for what she does and why that means she continually rejects multimillion dollar acquisition offers
- The importance of keeping clients in the loop when it comes to areas of her business that are specific and relevant to them
- Converting from charging by the hour to fixed rates
- Justine’s onboarding program: how’s she greets new members of her team and why it’s important to develop a connection with employees
- The consistent problems faced by small businesses and how to overcome them
- Justine’s unique approach to marketing technology and the importance of focusing on the aspects that interest you
- Creating a genuine and personalised contact with clients by email, SMS and through other channels
- Justine’s awesome take on mapping customer journeys
- How to analyse customer behaviour in order to predict a market’s next purchase
- Creating the perfect strategy for customer retention
- Implementing strategies: what to do and not to do
- How Justine came up with a strategy to reactivate 30% of dropping clients
- Advice Justine would give to her younger self if she could go back in time
- Justine’s grand plans for the future: more books, online masterclasses and live workshops
Resources
JUSTINE COOMBE WEBSITE
IGNITE DIGITAL
CONVERSION BOOK
KPI OVERSUBSCRIBED
TWITTER
MAILCHIMP
INFUSIONSOFT
The post Ep 16. Unpacking Marketing and Converting Prospects into Customers with Justine Coombe appeared first on Key Person of Influence.
58 min - Ep 15. Predicting Trends and Building Solutions with Simon Williams
My guest in this episode is Simon Williams, better known as “The App Man”. Simon is one of the leading legends in the App world. He started his company, AppManSecrets, from the ground up and has overseen its rise to now generating a six-figure revenue. AppManSecrets is one of the most prolific App development and consultancy companies in the world, and has worked with clients across 30 different industries and four continents.
Simon may be a master of Apps, but amazingly he’s not a techie. Instead, he’s a genius when it comes to observing trends, creating ideas and leveraging all of that to achieve unbelievable success. He’s passionate about helping businesses to utilise Apps to master their industries, and goes about sharing his incredible knowledge and insights in his role as an International Speaker, and in his bestselling book, Rich App Poor App.
It was awesome to talk with Simon because not only is his company wildly successful, (raking in a six-figure income) he’s also a total rockstar when it comes to analysing the marketplace and leveraging content – two things that are incredibly important no matter what your business is.
Here are just some of the practical and tactical topics we talk about:- How to go about predicting trends in the market
- Pushing your thinking in terms of products and services that you can deliver
- The client sell and client nurture process
- How to nail major partnerships
- Converting prospective clients into full-time customers
- The art of analysing the industry
- Combining industries in order to fully maximise on profits
- The Ideal Final Solution – how to achieve the impossible
- Making sure you’re aiming your product or service at the exact right market
- The context of your client, and why it’s key when growing your brand
- How to maximise feedback from clients
- Understanding insights in order to build solutions
- Developing intellectual property and then commercialising it
- Top tips on creating the perfect idea for your business
- How to plan for the future
- Why content creation is so important for your business
- How to effectively innovate in your industry
Resources
Appman WebsiteRich App Poor AppLinkedInTwitterFacebookThe post Ep 15. Predicting Trends and Building Solutions with Simon Williams appeared first on Key Person of Influence.
44 min - Ep 14. How to Pitch Big and Win Top Clients with Ian Elliot
Ian really is one of the leading voices in the world when it comes to branding, new business acquisition, pitching and influence. Using the power of pitching, Ian worked his way up from the mailboy at George Patterson, Australia’s biggest advertising agency, to becoming the CEO and Chairman. During his illustrious career he was awarded the Gold Lion at the prestigious Cannes Advertising Festival and saw George Patterson named advertising agency of the century! Since retiring, Ian is still an active business leader and sits on the board of numerous ASX 200 businesses. And if all that wasn’t enough, he’s also co-written a best-selling book, Stop Bitching, Start Pitching.
By leveraging his own personable skills and affability, and dedicating himself to self-improvement, Ian rose to the top and throughout his career what he’s touched has turned to gold. By understanding how to effectively communicate with clients, and best utilise influence, Ian has always found new ways to achieve.
His story is such an inspiring one, and I’m so glad to have had the chance to chat with him and let him share his incredible wisdom. There’s so much content and so many valuable lessons in this episode that are guaranteed to motivate and generate ideas when it comes to best approaching your relationship with clients.
Here are some highlights from this episode:
- Why it’s important to take the trouble to fully understand a client’s business
- Ian’s top insights into how pitching works
- Understanding the emotional and corporate imperatives in the context of power negotiation
- Understanding the client on at least three levels
- The business value in being affable
And also…
- The differences between presentation and pitching
- How to use fear as a motivator
- How to pitch big accounts
- Ian’s role as a mentor for KPI
- How Ian hustled his way into the advertising industry
- Why the best idea rarely wins
- The inner-mechanisms of satisfying client needs
- The importance of affability in business
- How Ian uses tenacity to get the top accounts
- Direct pitching and not dancing around the issue
- The trust equation and how Ian uses it in business
- Ian’s thoughts on the importance of doing a five year plan
Resources
How to Win Friends and Influence People
Seven Habits of Highly Effective People
Sustainable Competitive Advantage
Gary Hamel
The six emotional needs
‘If’
Stop Bitching, Start Pitching
Ian Elliot website
Hire Ian as a speaker
The post Ep 14. How to Pitch Big and Win Top Clients with Ian Elliot appeared first on Key Person of Influence.
1 hr 28 min - Ep 13. Finding Your Niche and Leveraging Content with Leanne Spencer
Leanne is a British fitness entrepreneur, bestselling author and founder of the incredible Bodyshot Performance – a personal training company that empowers clients to get fit and take control of their health. Not only that, but Bodyshot Performance has a unique twist: by using DNA testing and wearable tech they create amazingly bespoke programmes around diet and exercise. It’s a company that people are raving about, and for that it’s becoming very successful in a very short space of time. Leanne’s book, Rise and Shine, is another weapon to her already impressive arsenal; the book’s an Amazon bestseller that helps people deal with burnout and get back to their best!
Amazingly, Leanne hasn’t always worked in the fitness industry. In fact, she earned her stripes working for 17 years in high and executive sales for huge corporates. But one day she realised that enough was enough. Suffering from extreme burnout, Leanne decided to make a total change and start doing something that she loves.
In this episode, not only do we talk about Leanne’s inspirational journey from burnout to success, she also shares some great tips on the latest trends in fitness tech and talks me through the innovative DNA testing programme, which I found really fascinating and I’m certain you will too!
In this episode we really get into:
- Top tips on hiring staff for the first time
- The importance of creating meaningful, quality content that relates to your audience
- Allowing yourself to position yourself in your niche
- Why Leanne thinks the 7/11/4 system is super useful
- Leanne on understanding your core client
We also talk about…
- Leanne’s intense stress of working in finance
- The best diet and exercise based on DNA testing
- The Oura ring – what it can do for you and why Leanne swears by it
- The importance of finding your niche
- Leveraging content to improve your business
- The importance of constantly communicating with your clientele in a non-invasive way
- Leanne’s bespoke training programmes
- How she changed her business set-up to reflect value for money
- How she turned her content into advertising
- The importance of being a brand ambassador
- How to align yourself with your brand
- Tips for setting yourself apart
- Why Leanne values her team so much
- The importance of building strong relationships with clients
- How to gain traction in the market
Resources
Rise and Shine book
Bodyshot Performance
Oura ring
LinkedIn
Facebook
Twitter
The post Ep 13. Finding Your Niche and Leveraging Content with Leanne Spencer appeared first on Key Person of Influence.
0 min - Ep 12. Scaling a Business and Working a Four-Day Week with Martin Norbury
Martin – AKA “The scalability coach” – is a British visionary and a complete guru when it comes to helping businesses earn huge bucks, whether they’re start-ups or corporate giants. He went from being a small time entrepreneur, to SME business owner, to senior executive in just ten years. He became the CEO of an organisation that was losing a quarter of a £million a year and built it up to a £160 million a year money-maker. And if you’re not impressed yet, he’s also the author of the #1 Amazon Bestselling book, I Don’t Work Fridays.
By utilising his very own, unique SCALE model, Martin helps business owners who are stuck to effectively sack themselves through transforming their businesses and making them more fun and valuable. As Martin says, it’s all about empowering the business owner to make their own choices about what they’re doing and where they want to be going.
His book is absolutely killing it in terms of sales and reviews, and his genius methods of leveraging that type of content has seen his profits increase exponentially. In this episode he shares with me his journey – the ups as well as the downs – and some unbelievably useful advice for entrepreneurs and business owners on how to not just increase the value of your business, but also on how to make your own working life more fun and enjoyable.
Here’s what we get really deep into:
- The SCALE model and how you can leverage it for your own business
- How Martin found a way to stop working Fridays and how you can do it too
- The three massive roles in every business
- How to create the perfect environment in your business that gets people performing
- Using marginal gains to significantly improve your profits
And also…
- Leveraging contents to improve visibility and ultimately profit
- Martin’s role as a Key Person of Influence
- Tech and resources that help Martin and his businesses
- Martin’s past as world-beating ballroom dancer!
- How dancing inspires him in the business world
- The rating of success, according to Martin
- Mastering the basics of business first
- The importance of defining your business in order to make it to the top
- The path that all businesses follow and how to avoid the typical pitfalls
- How to achieve a growth in business that matters
- How to grow your business per cent by per cent
- The secret of Martin’s quality, elegant content
Links
LinkedIn
Advocate
Exit Questionnaire
KPI profile
Book
Recommended software
Timetrade
Infusionsoft
Trello
Slack
The post Ep 12. Scaling a Business and Working a Four-Day Week with Martin Norbury appeared first on Key Person of Influence.
53 min - Ep 11. Combining Vision and Implementation with Paul Higgins
Paul is an absolute mastermind of efficiency in business and timesaving techniques. Having spent 18 years working at Coca-Cola where he rose to General Manager, Paul had to take a step back and change his lifestyle due to the impact of an inherited kidney disease. He set out on a new business venture, removing himself as the “bottleneck” and surrounding himself with an incredible, high-performing team at Build Live Give. Thanks to Paul’s genius and tenacity, he’s been a riot success and now helps others to maximise their resources by bringing together people and tech. And while Paul works with entrepreneurial businesses, he also deals with some serious players including NASA, Apple and BMW.
Outsourcing, organising and optimising team performance is critical to success in business, but often overlooked by the founder. Paul’s system and the techniques that he employs allow entrepreneurs to focus on core business and profit drivers, and less on admin.
He totally blew my mind with his tips on the inner-machinations of team optimisation, and was kind enough to share some awesome new tech systems that I’d never heard of. I’ve included all those as links below, but seriously listen to the show because it’s an absolute crash course in increasing revenue and saving time, whether you’re running an established business or just starting out.
In this episode we really get into:
- How to find highly talented and affordable people anywhere in the world
- How Paul uses collaboration software and tools to organise and optimise team performance
- The importance of balancing value and quality when building your team
- Why Paul chooses Podio as his go-to organisational platform
- The importance of time optimisation, particularly in terms of profit
And if that wasn’t enough…
- Paul’s journey to the top, working at Coca-Cola for 18 years
- His experience running teams at billion dollar business levels
- His work with entrepreneurs
- How Paul goes about helping businesses style themselves globally
- The importance of the global business network
- Paul’s research into web-based, collaboration platforms
- Paul’s work with the Polycystic Kidney Disease (PKD) charity
- Which apps Paul uses to improve his efficiency and why
- How and why Paul trains his clients in inbox management
- Easy ways to triple your revenue through organisational strategy
- Which is the best internal team chat software
- The importance of having an assistant as a business owner and entrepreneur
Links
Build Live Give
LinkedIn
PKD Australia
Infusionsoft
Active Campaign
Ontraport
Apps
Say it mail it
Timebuddy
Lastpass
Zoom
Headspace
Downcast
Quora
Turboscan
Way of life
The post Ep 11. Combining Vision and Implementation with Paul Higgins appeared first on Key Person of Influence.
1 hr 11 min - Ep 10. Anneka Manning on starting from scratch and finding your unique proposition
Anneka’s an incredibly inspiring Australian foodie right at the top of her game. Having worked for 25 years for leading food publications and building a significant television and radio profile as an expert, she’s since gone on to create the BakeClub – a wildly successful baking school based in Sydney. If that wasn’t enough she’s also written two highly acclaimed books – Mastering the Art of Baking and BakeClass – where she puts her passion and expertise onto paper.
Anneka’s ultimate goal is to bring about a baking revolution! She fervently believes that baking can bring people together and her mission is to inspire home cooks with simple and delicious recipes. And you have to say she’s making some serious progress! Having started from scratch three years ago, the BakeClub and Anneka’s personal brand are off the charts, and they’re only getting bigger!
Anneka’s someone who’s constantly pushing forward and throwing herself out of her comfort zone, and there’s no doubt in my mind that she’s going to continue shifting our attitudes towards food, helping to enrich our lives and connect with the people we love!
In this episode we get really deep with:
- Anneka’s top tips of refining and crafting a pitch
- Anneka’s story of building partnerships that helped the BakeClub to hit the ground running
- How she created resources without money using clever and creative strategies
- Getting past the “fear of the startup”!
- Anneka’s publishing strategy and why it works for her and her business
As well as…
- Anneka’s first dollar and her rural childhood
- Her immense experience in food publishing
- The last three years as a metamorphosis for Anneka
- Her long and passionate relationship with food
- Baking and the five senses
- How she found her niche and marketed from there
- How she rose to the top and developed her TV and radio profile
- How the BakeClub inspires confidence by providing skills and knowledge
- The BakeClub’s six month programme that’s become a huge success
- How Anneka leveraged her books to create partnerships
- Anneka’s role as a brand ambassador and why it’s so important
- Making the most of opportunities when they come your way
- How she surrounds herself with inspiring people and why that’s so important
- Learning to overcome problems as they come
- Anneka finding the time and resources to do what she does best
Resources
The BakeClub
Anneka’s personal website
Twitter
LinkedIn
Anneka’s book, Mastering the Art of Baking
Anneka’s book, BakeClass
The post Ep 10. Anneka Manning on starting from scratch and finding your unique proposition appeared first on Key Person of Influence.
56 min
About The Dent Podcast
From the publisher's feed
Running the Key Person of Influence Brand Accelerator, I’m exposed to a lot of inspiring people and their stories. I’m a business geek and I love getting behind the scenes of other people’s businesses…
to find out how they did it. I like getting into the frey – the tactical stuff around pitching, creating high value content, converting services into products, building a personal brand, JV’s, partnerships, campaigns, attracting top talent, the dramas inherent in scaling a business, international expansion… stuff like that. This podcast spotlights the stories of influencers in various industries from countries around the world. So if you want to create a personal brand, get better conversions, learn key business skills, and find practical and innovative ways to grow a business and make a Dent in the universe this podcast is for you.