In this episode of the Dent Podcast I talk with Justine Coombe. Justine is an uber-geek when it comes to digital marketing – she’s an expert at devising and implementing strategic campaigns for all types of businesses. In 2011, Justine founded her very own specialised marketing agency, Ignite Digital, which has gone on to become the #1 Leading Australian partner of the Salesforce Marketing Cloud. Her amazing energy and determination has seen her work with over 200 brands (including Citibank, Staples and Pernod Ricard), and earn in excess of $160 million dollars of revenue for her clients in less than 5 years.
When Justine’s not killing it in the industry, she’s passing on her years of experience in marketing and sharing top tips at various conferences in Australia and internationally. She’s also recently finished writing her debut book, Conversion: How to Convert Prospects into Customers Using Targeted, Personalised Marketing Automation. In it, Justine provides entrepreneurs and business owners with a step by step framework for automated marketing programs.
As you’ve probably figured out, Justine really knows her stuff and this episode is packed with tons of actionable techniques that have been tried and tested with large and small businesses. She’s so great we’re also hosting a series of keynote talks for the wider business community on how to apply these techniques and get oversubscribed – details are here.
Here are a few things we talk about:
The post Ep 16. Unpacking Marketing and Converting Prospects into Customers with Justine Coombe appeared first on Key Person of Influence.
