The Dent Podcast

By Glen CarlsonBusiness Education Careers

The Dent Podcast episodes

January 18, 2017Ep.40 Philip Hitchen on How He Overcame Adversity, Improved His Lifestyle and Raised His Business’ Revenue by £3 Million in Just Five Years
In 2011, Philip Hitchen was diagnosed with cancer and spent three months having chemotherapy. That experience changed everything, not just in his life but in business too. Since then, Philip has increased the turnover of his bus and coach hire business, Belle Vue, by £3 million plus. He’s added 40 vehicles to his company, has 93 employees and is helping other business owners to achieve similar results.

Here, we deconstruct all of that and map out Philip’s journey that led to Belle Vue becoming an award-winning, leading transport brand for education across Greater Manchester in the United Kingdom, moving 1.4 million passengers per year. This is definitely one to check out if you’re at a stage where you’re wondering how to scale your business and improve efficiency.
In this episode we really get into:
How Philip overcame intense price competition with a simple, free product
Using customer criticism to develop a better product
How he decimated (and acquired) the competition to 100% own his niche
Philip on how he acquired two businesses from hospital in between bouts of chemotherapy
The mindset that helped him overcome cancer and also solve some major business challenges
How he transformed a hard grind business into a lifestyle business
Building trust and credibility with clients using a simple communication system
How a stellar reputation and word-of-mouth landed Philip’s business with the biggest and most lucrative contracts
Dealing with inefficiency and wasted talent to improve margins and revenue
How Philip saved £43,000 per annum by improving his drivers’ performances
Using the universal language of iMA to improve communication, trust, understanding, cooperation and ultimately sales
The Wheel of Life – a tool Philip uses to help motivate and train
Resources
LinkedIn
iMA
Twitter
Belle Vue Coach Hire
The Belle Vue Coach
Email
The Wheel of Life
Francis House
Stockport Metro
The post Ep.40 Philip Hitchen on How He Overcame Adversity, Improved His Lifestyle and Raised His Business’ Revenue by £3 Million in Just Five Years appeared first on Key Person of Influence.
1 hr 29 min
January 11, 2017Ep.39 Katrina McCarter on Building Her Business and Brand by Targeting Australia’s Biggest Powerhouse Demographic
If you’re interested in finding out how you can market to the ‘mum demographic’ for your business, then you’re definitely going to get a lot out of this episode of the Dent Podcast. I’m talking with Katrina McCarter – founder of Bubbler and Marketing to Mums, and bestselling author of Marketing to Mums: How to Sell More to Australia’s Most Powerful Consumer.
Katrina has won awards for Best Social Media, Best Customer Service and Best Boss in Business. She’s also been featured on Today Tonight, WAtoday.com.au, The Age, Perth Now, Smart Company and Sydney Morning Herald. In this episode, we get into how Katrina built an online community of 150,000 mums across Australia, the 6.2 million mums in Australia being responsible for spending $132 billion per year, how Katrina improved one client’s direct sales by 655% in a year by using her simple, unique methodology, and the fact that thanks to her public profile, Katrina has built some killer partnerships and been able to advise organisations like Twitter, Google and Mumbrella. So, give the episode a listen, take notes and enjoy.

In this episode we really get into:
Tips, tricks and hacks into how Katrina funded the production of her book
How she was able to leverage partnerships to grow her profile while also being able to leverage her clients’ businesses and her clients’ profiles as well
The huge influence that mums have on the market, and the diversity of their spending
How Katrina built an online community of 150,000 mums across Australia
The 6.2 million mums in Australia being responsible for spending $132 billion per year
Katrina improving one client’s direct sales by 655% in a year by using her simple, unique methodology
The #1 thing that influences mums in making a purchase
Steps on how to find who your ideal client is, and strategies to implement in targeting them
The eight pillars of success – Katrina’s eight-step framework, and how it provides success and creates tangibility for clients and their services
How Katrina used partnerships to add 7,000 email sign-ups to her database over a three-week period
Choosing potential partners for your business
Resources
Marketing to Mums website
Bubbler
LinkedIn
Marketing to Mums Facebook
Marketing to Mums Twitter
Katrina’s Facebook page
Marketing to Mums: How to Sell More to Australia’s Most Powerful Consumer
The post Ep.39 Katrina McCarter on Building Her Business and Brand by Targeting Australia’s Biggest Powerhouse Demographic appeared first on Key Person of Influence.
1 hr 10 min
December 29, 2016Ep.37 Franziska & Christo on Life, Liberty and Growing Bananas.
If you’re interested in automating the marketing in your business so that it runs without you, then you’re in for a treat. My guests in this week’s episode are Franziska Iseli and Christo Hall, the founders of Basic Bananas – Australia’s leading marketing training organisation. Franziska and Christo have built a business that not only provides real value for their clients but also perfectly complements their shared passion of travel.

These two have also got a load of stuff going on away from Basic Bananas too. Together they’ve co-written two bestselling books, they’re highly sought-after keynote speakers and they’ve had a ton of press, being featured in The Huffington Post, The Sydney Morning Herald and Forbes. I think you’re really going to get a lot out of this one so get comfortable, grab a pen and paper, and give it a listen.

In this episode we get into:
The force multipliers and structure that allow Franziska and Christo to travel four months of the year
How to navigate the compromise between maintaining a lifestyle and growing your business
How, as a couple, they overcome differences of opinion in terms of strategy and methodology
Having flexibility with your team and the traps that suck you back into your business
Franziska and Christo on the major problems that stop businesses from generating more profit and leads
The left-field marketing strategies that Basic Bananas have launched and how they use imaginative campaigns to engage with their audience
Smoothing out the peaks and troughs and creating consistency within your business
Investing in high-quality branding in order to attract premium clients
Getting traction in business by being specific with your marketing
Franziska and Christo’s step-by-step guide to setting up a marketing process that’s not only effective but also sustainable
The books that have had the biggest impact on Franziska and Christo
Resources
Basic Bananas
Franziska website
Christo website
Perception by Christo and Franziska
Bananas About Marketing by Christo and Franziska
The Alchemist by Paulo Coelho
Predictably Irrational by Dan Ariely
Scar Tissue by Anthony Kiedis and Larry Sloman
Delivering Happiness by Tony Hsieh
The Happiness Project by Gretchen Rubin
80/20 Sales and Marketing by Perry Marshall
The post Ep.37 Franziska & Christo on Life, Liberty and Growing Bananas. appeared first on Key Person of Influence.
1 hr 38 min
December 21, 2016Ep.36 Buy1Give1- Paul Dunn on disruption, the UN Global Goals and Business as a Force for Good.
Paul Dunn is an absolute force for good. If you’re interested in finding out how you can use entrepreneurship as a vehicle for creating more and contributing more, then you’re definitely going to get a lot out of this episode. Paul is a four-time Ted-X speaker, author and a senior fellow at one of the world’s leading think tanks. He’s also a business guru, having launched three different companies in his career, employing hundreds of employees and exiting for over $40 million in total.
In 2007, he became the chairman of Buy1Give1 – a company that makes a real difference to those who need it most by unlocking the power of giving and creating a network of business owners and entrepreneurs. To date, Buy1Give1 has created 93 million giving impacts around the world and has grand plans for the future. This conversation will help you to think not just about how you and your business can create more but how you can contribute more as well.

In this episode we get into:
The number one tip for finding and connecting with growing businesses across all industries
Paul appearing in Forbes alongside Richard Branson in a global feature on disruptors in business
Why more and more people are leaving corporations and becoming entrepreneurs
Offering a value exchange to small businesses and their clients so that everyone is involved in the giving
Global goals and the framework they create that allows everyone to pull in the same direction, and B1G1 as a vehicle to execute those goals
The importance of investing ahead of the growth in your industry, as opposed to waiting for it
B1G1’s goal to make one billion giving impacts by 2020
Changing your businesses scalability by asking yourself a different set of questions, and reimagining your company goals and objectives
Giving not as a one-way system but as a dynamic, cyclical flow
How Paul’s embedded the philosophy of giving into the brands, companies and people that he’s worked with
The greatest adversities Paul has faced as a human and an entrepreneur
The two words that Paul says before every speaking event to inspire and motivate himself
Resources
Buy1Give1
LinkedIn
Email
The Firm of the Future by Paul Dunn and Ronald Baker
We the People
Man’s Search for Meaning by Viktor Frankl
The Story of Telling blog

The post Ep.36 Buy1Give1- Paul Dunn on disruption, the UN Global Goals and Business as a Force for Good. appeared first on Key Person of Influence.
1 hr 29 min
December 14, 2016Ep.35 How Adam Franklin Built a Product Ecosystem and Leveraged the Success to Follow His Passion
If you’re interested in learning how to get more leads and sales on the web by maximising your mailing list, content and product ecosystem, then you’ll definitely want to check out this conversation with Adam Franklin. Adam is an author, keynote speaker and co-founder of Bluewire Media – a web marketing business that is now consulting with nine-figure businesses. They’ve also created 33 free marketing templates that are used by over 20,000 business marketers and consultants worldwide, and have received press coverage in a number of publications including Forbes, The Australian and The Financial Review.
Adam himself has used his business success to free up his time and dedicate himself to his passion of travelling. He now spends one month every year in Bali, and has spoken in front of more than 130 audiences globally. We get into all of that plus loads more. This is a must-listen for anyone looking for new methods and inspirations around their online marketing strategy, and tips on building a flexible business model.

In this episode we really get into:
How Adam and his partner created value out of a consulting and strategic planning service that was, at the time, being given away for free by other similar businesses
Moving from a website-building ‘agency model’ towards creating a product ecosystem based on the knowledge they’d gained of the industry from their first eight years in business
How Adam created a mailing of over 20,000 people from distributing free content online
Adam’s ‘Email Autoresponder Sequence’ and how he uses it to introduce his mailing list to his product ecosystem
The reverse engineering and steps that Adam took to be able to incorporate his love of travel into his working life
Adam’s process of stepping away from certain tasks within his business and delegating to allow him more time to focus elsewhere
Using contra deals to create opportunities that might not otherwise be available
Adam’s greatest victories, failures and lessons learned as an entrepreneur
The top mistakes that businesses make when they start their online sales campaigns and how to avoid them
Teaching your clients for free as a device for drastically increasing your sales
The books and podcasts that have had the biggest impact on Adam’s entrepreneurial journey
Resources
Bluewire Media
Adam’s Website
Adam’s Book, Web Marketing That Works
Email
LinkedIn
Twitter
Facebook
Speechpad
Leadpages
InfusionSoft
Scaling Up by Verne Harnish
Rich Dad Poor Dad by Robert T. Kiyosaki
The E-Myth by Michael E. Gerber
Good to Great by Jim Collins
Permission Marketing by Seth Godin
The New Rule of Marketing and PR by David Meerman Scott
Inbound Marketing by Brian Halligan and Dharmesh Shah
Crush It! by Gary Vaynerchuk
The Three Month Vacation Podcast by Sean D’Souza
The post Ep.35 How Adam Franklin Built a Product Ecosystem and Leveraged the Success to Follow His Passion appeared first on Key Person of Influence.
1 hr 22 min
December 07, 2016Ep.34 How Sebastien Eckersley-Maslin Raised $35 million with Startups by Creating a Culture of Innovation
If you’ve ever wondered how you can create a culture of innovation in your business in order to accelerate growth, establish partnerships and raise capital, then you’re definitely going to get a lot out of this episode.
My guest is Sebastien Eckersley-Maslin, and he’s an expert in tech startups. His business, Blue Chilli, helps and supports entrepreneurs to build highly investable, scalable and well-designed businesses that are enabled by technology.
Blue Chilli has experienced great success. They’ve won a ton of awards including The Microsoft Silver Partnership and The General Assembly Startup Brand of the year, and they’re well on their way to achieving their goal of creating 100 startups by the end of 2016. Sebastien himself won the 2013 EY Australian Entrepreneur of the Year Award, and in this conversation he shares some real gems around the tech-startup industry and the phases that business owners in that space have to go through.

In this episode we really get into:
Sebastien’s first business at the age of 19 and the lessons he learned from it
Using the startup approach to help corporate clients with internal and external innovation
Raising Blue Chilli’s profile with community engagement
Sebastien’s vision to create a billion-dollar portfolio by 2020
How systemisation, structure and process have allowed Blue Chilli to reach goals and meet a scalable level of demand
The four phases that all tech-based startups go through and the macro funding objective that comes with each of them
The 156 steps for new entrepreneurs, from the light bulb moment to achieving success
Thought leadership and its media and distribution as a strategy for Blue Chilli
Putting process and structure into an organisation to encourage a culture where innovation is the end result
How Sebastien’s thinking around technology has evolved to allow for scalability
Looking at partnerships who offer complementary services to your own business in order to scale quickly
The tech platforms that are instrumental to Blue Chilli and have helped Sebastien scale
The three books that have fundamentally changed the way Sebastien sees the world
Resources
Blue Chilli
Pitch to Blue Chilli
Email
LinkedIn
Twitter
The 99 to Launch Programme
BugHerd
Slack
The Hard Thing About Hard Things by Ben Horowitz
From Zero to One by Peter Thiel
Losing my Virginity by Richard Branson

The post Ep.34 How Sebastien Eckersley-Maslin Raised $35 million with Startups by Creating a Culture of Innovation appeared first on Key Person of Influence.
51 min
November 30, 2016Ep.33 Natasha Hawker on Hiring, Firing & High Performance Teams.
If you’ve ever wondered how to go about hiring great talent and building a high performance team then you’re definitely going to get some real value out of this episode. Natasha Hawker is the Founder and Director of Employee Matters, and is an expert when it comes to team building and management. Not only is she the Employee Expert blogger for Australian Business Women’s Network and Flying Solo, she’s also the author of From Hire to Fire & Everything In Between – an in-depth book that offers practical advice and wisdom on how to manage employees and grow your business quickly.
When it comes to team management, Natasha’s reputation is world-wide, having trained employees from the Philippines to the USA and from London to India. In this conversation, she shares the low points as well as the highs, telling her story of building a brand and a business that’s set to hit the million dollar mark this year.

In this episode we talk about:
Natasha’s 23 years of experience
How she’s hired or fired over 15,000 employees
Shifts in thinking around pricing – switching from a time model to fixed-fee
What Natasha did to allow her conversions to fly right up
Building products to specifically drive profit
Natasha’s frustrations with revenue, cash flow and profit
Building talent pools, using LinkedIn and Facebook to create great teams
The three steps to not getting sued for unfair dismissal
The big picture strategy around Natasha’s business
The tactical and practical side of building high performance teams
The art of tracking performance as a business owner or team leader
Natasha’s work as an author and public speaker, and how that’s led to significant improvements in her deal flow
The partnerships that Natasha’s brand and profile have been able to create
Resources
Employee Matters
Email
Facebook
LinkedIn
From Hire to Fire & Everything In Between: Managing the Employee Life Cycle
Natasha Hawker Website
Natasha Hawker Twitter
Natasha Hawker LinkedIn

The post Ep.33 Natasha Hawker on Hiring, Firing & High Performance Teams. appeared first on Key Person of Influence.
1 hr 51 min
November 23, 2016Ep 32. InDent – Become a Key Person of Influence
Welcome to the third episode of the InDent series – a collection of shorter podcast episodes where I have a detailed look at sections of my business partner Daniel Priestley’s book, Key Person of Influence, dissecting the core principles and philosophies that our business and many others are built on. If you’re not already caught up, go ahead and check out episodes one and two before diving into this one.

In this installment, I’m getting into the real concept of what makes a Key Person of Influence. These are people whose names come up in conversation,who attract opportunity and earn more money. Most people think it takes decades of hard work, academic qualifications and good luck to become one of them. We’ve proven them wrong over the last six years with our Key Person of Influence Accelerator – a programme that’s been featured on the BBC, The Financial Times, Inc.com, The Huffington Post and Forbes, just to name a few.
So, go ahead and check out this episode if you’re looking for a way to take your skills, talents, expertise and existing business, and accelerate that into the inner circle of your industry, creating cut-through, differentiation and a scalable business.

In this show I talk about:
Becoming a Key Person of Influence and stepping into the inner circle of your industry
How to have more income mobility by becoming the type of person that gets closer to the top
Steps someone takes to making an exponential increase in their earning
How making small shifts has helped certain people to find themselves in the top 1% of their industry in under 12 months
Insights into representing yourself as a key person of influence at events
The five questions to uncovering a Key Person of Influence
Outlining the explicit five-step method that builds clarity, credibility, scale, transparency and commercial viability
The Key Person of Influence methodology across all industries
The five things that you need to have in place to demonstrate that you’re a key person of influence
How to turn your service business into something that can be scaled quite rapidly
Why having visibility online is crucial to becoming a Key Person of Influence
Using both social media and traditional media to create a powerful online presence
The results that come from having all five steps of the Key Person of Influence process in place
The Key Person of Influence scorecard
Resources
The Key Person of Influence Scorecard

The post Ep 32. InDent – Become a Key Person of Influence appeared first on Key Person of Influence.
31 min
November 16, 2016Ep.31 How Topher Morrison Worked His Way into Florida’s Billionaire Inner-Circle with the Power of Pitching
If you’re looking for ways to accelerate your ability to network, improve your game as a public speaker and improve your pitch then you’ll definitely want to check out this conversation with Topher Morrison. Topher is the Managing Director of KPI in the USA and he’s also an expert in mass communication, regularly speaking at Amex, Microsoft and Google.

His networking skills have seen him go from virtually knowing no-one to being very much in the entrepreneurial inner-circle of Tampa Bay in just two-and-a-half years through intelligent pitching and making the most of connections. He trains top business owners in the art of pitching and increasing credibility, and is the author of three bestselling books. Topher shares with me his story to the top as well as loads of actionable advice for entrepreneurs looking for effective, innovative ways to increase the value of their brand and business.

In this episode we get really into:
Topher on how he used his pitch to attract one of the top entrepreneurs in the US
Jumping ‘from lilypad to lilypad’ – using one pitch to open up a multitude of doors
Topher being on a sales conversion of over 60%
Tricks on how he took his speaker fee from $3k to over $10k
As well as…
How Topher earned his first dollar
Topher becoming a professional speaker at just 19 years old before transitioning into the self-help world at 23
The problem with quick-fix solutions versus smart, hard graft
The power of oration as the key to the highest level of success
Topher on how lack of skills in keynote speaking can actually cost a business money
Steps you can take to making yourself a better public speaker
The five different types of pitches that Topher uses and the purpose of each of them
Pitching a unique, different idea and approach to American entrepreneur, Kevin Harrington, and how that ended up becoming a successful partnership
How you, as a small business owner, can add value to multi-billion dollar companies
Why Topher offers services to businesses without any expectations of money and the results that the approach brings
The biggest inhibitors when it comes to pitching
Topher on how he helped the founder of a company raise $2.5 million in three sessions after training him on how to pitch
Spearfishing versus net-fishing – targeting specific clients and leads
Topher’s charity work with Combat Wounded Veteran Challenge
Resources
Topher Morrison website
Stop Chasing Perfection & Settle for Excellence
I Come to You From the Future: Everything You’ll Need to Know Before You Know It!
Collaboration Economy: Eliminate the Competition by Creating Partnership Opportunities
Free Videos
Combat Wounded Veteran Challenge
LinkedIn
Twitter
The post Ep.31 How Topher Morrison Worked His Way into Florida’s Billionaire Inner-Circle with the Power of Pitching appeared first on Key Person of Influence.
1 hr 21 min
November 06, 2016Ep.30 Cyndi O’Meara, from nutrition consultant to $5m business owner, the connection between real foods and high performance, and pre-selling 17,000 copies of her book.
Cyndi O’Meara, Founder of Changing Habits, an organisation dedicated to educating and providing the resources needed to live a life full of vitality through consuming real foods is a nutrition guru, author and international speaker with a background in anthropology and chiropractic. Cyndi has developed the way she shares her message from one-to-one consulting to one to many educating and built a $5m business as a result.

But like with anyone that’s making a huge impact, it wasn’t the overnight success it appeared, and only through ferocious learning and research, the courage to speak up about controversial health issues and food realities and a whole lot of hustle did Cyndi get to where she is today.
Now creating a documentary and developing a nutrition education programme, this epic businesswoman shares the secrets behind her savvy product eco-system, the importance of listening and responding to the market and her awesome life-changing philosophies on health, well being and real food.

In this week’s episode we deep dive into:
Transitioning from one-to-one consultations to a one-to-many educator, resource provider and $5m business owner, and the mindset shifts that encouraged that movement
Cyndi’s step-by-step guidance on writing and self-publishing a book
The true hustle of Motherhood and Business Ownership simultaneously and how to keep pushing forward
How Cyndi pre-sold 17,000 copies of her book
Pitching ideas to companies without the internet and using TV opportunities to get your message out
The shocking truths about the effects of the foods we’re traditionally encouraged to put into our bodies
The 200+ auto-immune diseases we’ve developed as a civilisation through the chemicals in traditional foods and medicines
The healing power of real foods its connection with a life full of vitality, vibrance and far less allergies and intolerances
How to stop being seduced by supermarkets and fast-food chains who provide food that isn’t real food (but make it look like real food)
Cyndi’s philosophies and guidance around the connection between real food, wellbeing and high performance, energy and vitality
The importance of creating and building a business from something you love and have passion for
Cyndi’s step by step approach to the building, development and growth of her business over 30 years in the health industry
Uncovering the huge mistake that novice businesses make
The how behind building an online profile and dominating google
How controversy and the courage to face it were the stepping stones for Cyndi breaking out of tradition and going it alone in her own business
Hiring and training a fantastic team who are running the show
How to stop making technology excuses to grow your business
How to maximise your volume equation through delegation
The power of influence, personal development and being the best you can be in order to make an impact
Cyndi’s how to’s on embedding new habits
The importance on testing and measuring what’s working for you – and changing the habits that are not serving your body or mind
Resources
Website
Manifesting Matisse
Changing Habits, Changing Lives
Podcast
Cyndi’s 21 step reset
Facebook
Instagram
The post Ep.30 Cyndi O’Meara, from nutrition consultant to $5m business owner, the connection between real foods and high performance, and pre-selling 17,000 copies of her book. appeared first on Key Person of Influence.
1 hr 20 min

About The Dent Podcast

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Running the Key Person of Influence Brand Accelerator, I’m exposed to a lot of inspiring people and their stories. I’m a business geek and I love getting behind the scenes of other people’s businesses…

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