Have you ever wondered how you can build a business that not only has a solid cash flow and real profitability, but also delights its clients, suppliers and staff? My guest in this episode is Jason Cunningham and he’s someone who’s achieved all of those things and more. His journey in accounting has seen him create and grow a $10 million-plus business by constantly innovating his process, reverse-engineering and deconstructing his sales process.
Along the way, he’s also built a killer personal brand. He’s now a regular on Channel Ten’s The Living Room, SEN’s The Run Home and he often appears on Sky News. On top of that he’s the author of two bestselling books, Where’s My Money? and Have Your Cake and Sell It Too – both of which share heaps of his experience and industry secrets.
Here are just a few of the things we get into in this episode:
How Jason earned his first dollarYour business mission statement, and how the best way to act on it is to vet your clients Why it takes a successful business to know and grow oneInvesting decision criteria – how Jason turned $2k into $1.5 million Jason’s five distinct stages in everyone’s personal wealth creation journey, starting off at the foundation Philosophies on why people buy from Jason and not his competitors The importance of stepping away from time-based billing to results driven packages Tailoring a financial strategy for every stage of an individual’s journeyThe three ways to do business in the professional services field Ways to build a great business that’s primed for your exit – what this means and why it’s importantWhy you need to talk to customers in a way that they can understand and that appeals to them Jason’s journey of personal profile growthHow a strong personal brand doesn’t just attract clients and partnerships, it also attracts top talent to your business too Why you don’t have to be an extrovert to build your personal brandSetting up your business so that it runs perfectly well without you Why a personal brand is the largest force multiplier in terms of growth, and steps to achieving itHave Your Cake and Sell It Too
First Break All the Rules by Marcus Buckingham & Curt Coffman
The post Ep. 26 Personal Branding, Accounting and Scaling for Exit with Jason Cunningham appeared first on Key Person of Influence.