Influencers. They are all over the place. From national influencers with 250K+ followers to micro-influencers that dominate your local scene, they seem to be taking over. 

So, how do you tap into that power? How can you find and collaborate with an influencer to grow your practice? 

Enter Lynn Smargis, founder of Write For You, to share her secrets of Influencer Management. 

In this interview, Lynn & I dive into questions like: 

• Why you should use an influencer? 
• What types of promotions can you use an influencer for? 
• How do you go about finding an influencer? (Lynn shares 6 steps)
• Best way to approach an influencer

Tune in! You're going to love it.

****

About Lynn Smargis
Lynn is an author, podcast producer, and content creator fond of writing, traveling, and exploring new places. She has a ubiquitous background in creative production, podcasting and marketing. Lynn's passion and ardor are directed towards producing and developing original content, social media, ghostwriting, and podcast production for other creatives and business owners.

Website: https://www.writeforyou.me

How to crack the code of Instagram and its ever-evolving algorithm. That's what we are talking about today in this quick tip. 

Discover the 6 key factors that influence Instagram's algorithm and how to leverage them to grow your audience. 

Let's get to it!

LinkedIn?  For my dental practice?  Oh, yes.  And Dr. Angela Mulrooney joins me on the show to break down how it's all done 🔥

This is a topic I've wanted to discuss for a LONG time.  But I needed to find the right guest, and Dr. Angela is just what I was looking for.  Not only does she have an incredible story (she shares it right at the beginning), but also has the experience and insight to help other practices follow in her footsteps. 

Here's what we dive into: 

• Why LinkedIn? 
• How you can find more of your top patients on LinkedIn
• How to get started / What to post / How often

Plug in the earbuds and let's get started!

*****

About Dr. Angela Mulrooney
Unleashing Influence: www.unleashinginfluence.com

Overnight, she went from being a well-known dentist to skidding across rock-bottom – losing everything after sustaining a career-ending injury that killed her ability to practice. She needed to figure out what she wanted to be when she grew up… again.

So she rebranded herself as a business coach for entrepreneurs. Her comeback story and the authenticity of how she presented herself in building that new brand was noticed by other professionals. Professionals started asking her to help them to figure out how they too could unleash their authentic personal brands on social media, and so, Unleashing Influence was born. 

Angela and her team, now work with professionals in small businesses to entrepreneurs in massive corporations to get them noticed as the go-to expert of their industry while maintaining their authenticity. You can be the most talented professional in the world, but what if no one knows you exist? Angela and her team ensure that never happens to you.

In today's market, a basic website simply won't cut it. Sure, in years past, you could get away with having a mediocre, cookie-cutter website.

Not anymore.

More important than simply having a website is the MESSAGE that you are sharing.  In other words, what is your practice story? What are patients going to experience when they walk through your front door?

Your message is mission critical to attracting the right type of patients. And joining the podcast is messaging maestro Sarah Johnson to point on some of the key ingredients of a powerful message.

Tune in and take notes!

****

About Sarah Johnson, Content Director at JamboJon
Writing is a lifelong passion for Sarah, whose work has been seen in newspapers, social media outlets, blogs, websites, newsletters, and printed materials for more than 400 companies over the past decade. 

She has served as editor for three full length novels and just finished writing her first book. Sarah serves a the Vice President for the Evans Biography Award, and has twice been BNI chapter presidents. 

She proudly earned her Organization Communications Degree from the University of Utah. She is married to her college sweetheart for 20 years and they are the proud parents of four children. 

She loves anything that has to do with a garden, cozying up to a good book, and baking chocolate chip cookies.  

https://jambojon.com/

 Cause marketing is a great way to demonstrate your commitment to the community by partnering with local organizations for a good cause. 

Daniel Dudley of Make-A-Wish Utah joins us today to talk about Cause Marketing and the unique benefits that it can provide.

We take a close look at how Cause Marketing can: 

• Build long-term relationships within your community
• Unite your team by working on something bigger than the practice
• Increase awareness & recognition 
• Engage patients in contributing towards a worthy cause

Join us!

*****
Hey! One last thing real quick...

The support that we received from Make-A-Wish when our daughter Ruby was first diagnosed was just incredible. We find ourselves scrolling through all the photos during that time and are so appreciative of the memories that we were able to create thanks to Make-A-Wish.

If you would like to donate to Make-A-Wish and help children that are battling cancer, head over to my personal Make-A-Wish Page.  Any type of support would be greatly appreciated! 
-Mark

If you are thinking of buying, selling, or merging your practice then this episode is for you.

Whether this is your first deal if you've been through this before, this interview will help you navigate the transition process in the most successful way possible.

Joining me on the show are two people who have assisted in more than 1,000 practice transitions:

Bill Barrett: CEO of law firm Mandelbaum Salsburg,  co-chair of the National Dental Law Center, and author of the book 'Buy, Sell, Merge'.

Justin Baumann: Practice transition expert for DDSmatch, representing the seller as the team leader, coordinating efforts with valuation specialists, attorneys, & accountants to create the best transition possible. 

Here's just a taste of what we touch on in this episode: 

• The pitfalls of 'going it alone' or using a family friend with little or no experience in the dental industry
• Mission critical due diligence that should take place
• Practice Evaluation: what's your practice really worth? 
• How to plan for a successful transition in the future

You may not be involved in a transition right now. It may not even be on your radar. But you will still want to carefully review this episode so you  know what steps you should be taking for when it's time to sell or make a change!

****

Contact Bill Barrett:
[email protected]
www.lawfirm.ms
Bill's book - Buy, Sell, Merge

Contact Justin Baumann:
[email protected]
www.ddsmatch.com

Most practices tend to use a 'copy cat' approach when it comes to marketing.  (They typically look at what their competitor down the street is doing and then do the same thing)

But that strategy leads to unpredictable results because you are not showing up as a truly unique, different option to potential patients. You're just a commodity.

So how do you stand out?

That's what we're talking about on this episode with Regan Robertson.  Specifically, we dive into: 

• 3 Levels of Authentic Marketing
• How to Uncover the Story Your Practice is Telling
• Creating an Unforgettable Experience (even as an introvert!)

Grab a pen and let's get started!

******

About Regan Robertson
Regan Robertson is President & CMO of Productive Dentist Academy.  A certified Business Made Simple coach, Storybrand guide, and color consultant, Regan is passionate about weaving clarity through the total patient experience for an unparalleled patient experience.

Yes, we've all wanted to transition away from PPOs and move towards Fee for Service. 
But what does that actually look like? 
How do you go about even starting? 

As a follow up to our earlier podcast on a similar topic, I invited Dr. Chad Johnson to join the show and share his first-hand experience. Not only did Chad decide to cut ties with PPOs, he also did it during Covid. 

Hear what Chad has to say about: 

• How did you finally make the decision? 
• What was the 'point of no return'? 
• What type of effect did this have on your practice?  on your team?
• Where is his practice today? 

Tune in to discover why Chad would "do it all again!"

*****

About Chad Johnson, DDS, FAGD

Dr. Chad Johnson is a practicing general dentist Iowa. With 15 years of experience as a business owner, he's been through the fire--literally and figuratively--and learned from his burns. That's why he is passionate about practice management to help doctors actualize the potential within their practices. Chad is active as a CEREC mentor and also co-hosts the Everyday Practices Podcast.

Email Chad: [email protected]

Letter Chad sent out to patients:
https://dentalmarketingsecretspodcast.com/wp-content/uploads/2021/03/Insurance-Patient-Letter.pdf

Are you charging the right fees?  This one strategy has an enormous impact on your practice profitability. 

In this episode, I'm joined by KJ Jordan, revenue analyst extraordinaire for Benco Dental, and we tackle this topic head on. 

Specifically, we dive into:  

• The fact that you are NOT competing with dentist down the road, but with Disney World and the house addition/makeover
• How do you know if you are charging the right amount? 
• What type of impact can this have on my practice? 
• Why should I update my fees when PPOs decide what I will be reimbursed? (Did you know that ADA codes are updated, deleted, and added EVERY year??)

You are going to love this!  Tune in and take notes.
 

****


Contact KJ Jordan to learn more about a Revenue Analysis Consultation: [email protected]

Benco Dental: https://www.benco.com/

#dentalmarketing
#dentalmarketingsecretspodcast

Strategic practice growth comes from understanding your current position and where you'd like to be in the future.  

In this episode, guest Tim Kelley and I dive into which 8 numbers/metrics you should be keyed into as you look to scale your practice. 

We also dive into: 

• Two specific areas of opportunity for EVERY practice
• Common problems of most dental websites
• 5 things patients are looking for in a dental practice

and loads more.

Tune in!

****

About Tim Kelley
Tim Kelley & Tim Healy formed TNT Dental in 2000 as one of the first marketing agencies founded exclusively on dentistry. TNT Dental creates custom dental websites in conjunction with tailor-made marketing plans designed to attract new patients, reappoint current ones, and generate consistent referrals.

www.tntdental.com

#dentalmarketing #dentalmarketingsecretspodcast