The final episode in our 3-part series on the book Traction by Gino Wickman. 

In today's episode, we reveal the last 4 components of the Entrepreneurial Operating System (EOS) Framework: Data, Processes, Issues, and Traction. 

Here are a few highlights: 

• How to create a Scorecard to give you an accurate pulse on your practice
• 3-Step Process for solving issues
• Empowering your team through Processes
• Creating ROCKS and a Meeting Pulse to power your vision to reality

Build a practice with a clear vision, systems to support your practice, greater ownership from your team, and less stress. 

***Get Your Free Copy of the Book Traction!
Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners. 

Today, is the second part of our 3-part series on the book Traction by Gino Wickman. 

In today's episode, we dive into 2 of the 6 components of the Entrepreneurial Operating System (EOS) Framework: Vision & People. 

These are two of the most important pieces to the Traction puzzle in my opinion. As I've personally gone through these chapters for my own business, I've gained MUCH more clarity on our overall destination and how to better empower my team to hit higher goals. 

Here are a few highlights: 

• Walt Disney and his unique vision
• Why CORE VALUES are, in fact, a big deal
• How to avoid getting distracted - CORE FOCUS
• My own 3 core values for my business
• Acres of Diamonds
• How to get the Right People in the Right Seat

So, whether you're a seasoned dental practice owner or just starting your journey in dentistry, this episode is packed with actionable insights and practical advice that can help you gain traction and propel your practice to new heights.

***Get Your Free Copy of the Book Traction!
Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners. 

Today, we're diving deep into a book that's been making waves in the world of business and dentistry alike – "Traction" by Gino Wickman.

If you've been looking for a clear roadmap to success in your dental practice, then this 3-part series is a must-listen. Join us as we dissect Wickman's powerful Entrepreneurial Operating System (EOS) and show you how it can transform the way you run your practice.

• Used by over 10,000 companies and organizations
• Based off of 20 years of teaching coaching, planning, and problem solving leadership problems
• 6 Parts to EOS Framework: Vision, Data, Process, Traction, Issues, People
• Letting Go of the Vine story
• The 3 Choices you can make
• Embracing the 4 Fundamental Beliefs

So, whether you're a seasoned dental practice owner or just starting your journey in dentistry, this episode is packed with actionable insights and practical advice that can help you gain traction and propel your practice to new heights.

***Get Your Free Copy of the Book Traction!
Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners. 

What's Really Driving New Patients? Here's How To Find Out

In this episode, we dive into a crucial aspect of modern dental practice marketing—analytics and attribution. Join host Mark Thackeray and special guest, Nick Jackson, as they unravel the mysteries behind tracking and attributing the success of your marketing efforts.

Delivering top-notch dental care is paramount, but ensuring a steady stream of patients through effective marketing strategies is equally vital. That's where analytics and attribution come into play. Nick Jackson brings his experience at CallRail to help break down the ins and outs of tracking your marketing campaigns.

Key highlights from this episode: 

• How one Chicago practice increased new patients by 17% in just 3 months
• Understand the true impact of each marketing campaign
• 4 Data Points you need to be tracking
• Four common mistakes 
• How to get started

Tune in and turn up the volume!

...

Connect with CallRail
The CallRail marketing platform delivers the tools businesses need to market smarter, drive more quality leads, centralize communications, and convert leads to customers. Trusted by more than 180,000 businesses, CallRail easily fits into existing workflows, integrates with major marketing and sales software, and scales with each customer’s needs as they grow.

Learn More:
www.CallRail.com

More Google Reviews = More Social Proof, More Visibility, More Patients

It's time to get serious about Google reviews. In this episode, Mark breaks down why Google reviews are so gosh darn important and how to get more of them. 

• Build Social Proof, Trust, and Credibility
• Improve Your Local SEO (Tap into the algorithm for more exposure!)
• Quality, Quantity, & Frequency
• A-S-K to G-E-T
• How one office generated 88 5-star Google reviews in one week
• In-Office Flyers, Review Cards

Let's do this!

...

Want marketing help? 
Connect with Mark at [email protected]

5x Practice Growth. That's what we're talking about in this episode. 

I'm joined by childhood friend Dr. Weston Spencer to break down his pathway to scaling up his practice $500K to $2.5M in just 5 years. 

Here are just a few things that Wes and I dive into:

• Marketing Mindset: recognizing the opportunities and embracing a 'figure-this-out mentality'
• Start Internal before External
• Practice Takeover: How to do it properly
• The Trust Test
• What's Next after practice growth

Turn up the volume and grab a pen and paper for this one!

...

Connect with Dr. Weston Spencer:

Instagram: @drwestonspencer
Instagram: @sppdentalpartners
www.sppdental.com

In this episode, Dr. Jill Wade joins the podcast to break down the importance of financial control and how it impacts your end game.  As both a practicing dentist and financial specialist, Dr. Wade provides a very unique perspective. 

Here's just a few of the things we dive into:

• The proper Money Mindset
• The concept of 'Infinite Banking' and how to make it work for you
• Marketing Budget based on the season of your practice

Tune in!

...

Connect with Dr. Jill Wade:
www.progressivefinances.com
LinkedIn
Facebook

When it comes to marketing your practice, there is one person who should be your marketing team captain...your office manager.

With one foot on the practice side and the other with the patients, your office manager gets to see and experience both sides of the equation, and can help you best determine HOW to move your practice forward.

I'm joined by Lorie Streeter, Vice President of AADOM (American Association of Dental Office Management) who brings 33 years of experience to the discussion table, both as an office manager and as a marketer.

Join us as we discuss and break down:

• The unique perspective that your office manager can provide
• Leveraging the community to attract more patients
• How your Office Manager affects the rest of your practice
• 4 take-and-apply right now strategies to generate new patients

You don't want to miss this!

...

Connect with Lorie Streeter:
[email protected]
www.DentalManagers.com for resources, training, and events specific to Dental Office Managers. 

More great questions regarding Paid Search plus a quick case study. 

In this episode we break down: 

• Should I use broad keywords? Should I not?
• What should my Google Ads budget be? 
• Is the traffic I am getting actually quality traffic? 
• Conversion Tracking: Make sure you have it set up

Google Ads can drive an immediate uptick in patients and help stack the deck in your favor. But there are many layers to it all. That’s what this episode is designed to do - to help answer some of those questions circling around in your head. 

And if you have specific Google Ads questions, email me at [email protected]. 

Looking to dominate your immediate area, show up in all the top search results, and command the lion's share of organic traffic?

Then Local SEO will play a MASSIVE part in your marketing strategy.

And to help you get off the ground and start taking steps toward local domination...
I'm covering the Top 5 Local SEO Mistakes I've been seeing recently when working with practices across the country. 

Here they are: 

1. Google Business Profile Mistakes
2. Inconsistent Data
3. On-Site Optimization
4. Poor Content Quality
5. Low or Non-Existent Link Building

Tune in to discover more!

...

If you would like help or want to accelerate your Local SEO, then contact our team. We'll review your current position, provide a plan of action to move you up the rankings, and answer your questions along the way. 

Email your name and website to: [email protected]