When it comes to marketing your practice, there is one person who can provide invaluable insights...your office manager.  (perfect timing since September is Office Manager Appreciation Month!)

With one 'foot' on the practice side and the other with the patients, your office manager gets to see and experience both sides of the equation, and can help you best determine HOW to move your practice forward.

I'm joined by Lorie Streeter, Vice President of AADOM (American Association of Dental Office Management) who brings 31 years of experience to the discussion table, both as an office manager and as a marketer.

Join us as we discuss and break down:

• The unique perspective that your office manager can provide
• Leveraging the community to attract more patients
• Importance of 'mind share' in order to create 'market share'
• Specific ideas for connecting with schools, nursing homes, and other businesses and organizations within the community

You don't want to miss this!

In this episode, I'm joined by Marc Hansen, Director of Enterprise Marketing for Podium, to break down various ways to innovate your practice and serve your patients at a higher level. 

Specifically, we look at: 

• How your practicing is now competing with the likes of Amazon, DoorDash, Uber...instead of just other dental practices
• Removing friction for your patients
• Importance and potent influence of patient reviews
• Massive results from practices that are embracing innovation (10x increase in monthly leads for example)

AND...we share a FREE GIFT from Podium that you will definitely want to take advantage of!
(www.Podium.com/starter)

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To learn more about Podium or connect with Marc Hansen:

Podium: www.podium.com

Marc Hansen on LinkedIn

Ever been trolled by someone on your Instagram page before? Out of nowhere there's a "patient" who lambastes you on social media for a lousy experience...even though you have no record of them coming in. 

Recently, Instagram has rolled out a few new features to help combat negative and bullying. 

In today's quick tip episode, we dive into what those features are and uncover 3 easy (yet powerful) uses to protecting your page and maintaining brand integrity. 

Tune in!

More than ever, you need to be maximizing the assets that you already have. In this episode, you'll uncover one of the biggest assets you have (your team members) and how to effectively engage them in your marketing efforts. 

Specifically, you'll discover:

• How empowering your team members will elevate your practice
• The common mistakes (and how to avoid them)
• How you can get started right away

President of Insight Marketing Group, Jennifer Thompson joins me on the show today to share her decades of experience transforming teams throughout the healthcare industry. 

Tune in!

In today's episode, I unveil my secret sauce, what I call Scientific Marketing, and how I use it to create successful marketing campaigns. 

It's the same process used by some of the most influential people in history...people like Leonardo Da Vinci, Albert Einstein, Thomas Edison, and countless others. 

What makes this process so effective is that it's all based on results. Not theory. But actual, tangible, 'take-it-to-the-bank' results.

And...anyone can follow this process, too. It's not exclusive to those with certain talents & abilities. It's available to all. 

Give a listen!

You are going to love this episode on social media!  We have two awesome guests that provide timely perspective from both the external/marketing side as well as the internal/practice side. And what's even better...they are twins :) 

Alex Virden & Dr. Jordan Virden Menefee join me as we dive into...

• Current state of social media; what's going on right now and how to best connect with patients during this unprecedented time
• Why social media NEEDS to be an integral part of your marketing strategy
• Two social media "musts" for 2020
• Branding: personal brand vs. professional brand? 
• Which platforms to be on
• How to be an influencer 

AND...Alex & Jordan have put together an incredible resource for you. It's awesome and contains a TON of actionable steps towards social media mastery.

Tune in!

Free Resource: Brand & Social Media Playbook for 2020
1. Visit Jordan's Instagram page @smallteeth_bigworld
2. Click on her linktr.ee/jorvirden
3. Click on Brand & Social Media Playbook

How do you know what to look at when you are evaluating marketing campaign performance? Which analytics really matter? 

In today's episode, we dive into:

• How to avoid the emotional roller coaster that can come with evaluating your marketing performance
• Why you are NOT necessarily your own patient when it comes to marketing
• Case study of a new client campaign resulting in a 585% ROI
• Parallel between being a new parent and a new marketer
• And the 3 Pillars that are crucial to long-term marketing success

Let's get to it!

In today’s episode, we will be diving into a topic that I get really excited about because I’ve seen sooooo much success with it and that is email marketing. 

• We discuss the WHY behind email marketing
• Why I believe it’s the marketing backbone of your practice
• I share the nuts and bolts of email marketing from email formatting and layout, to how to get your emails opened and read

You are going to love it. 

Let’s get after it!

Wading through the murky waters of Search Engine Optimization (SEO) can be challenging to say the least, especially when you are a dentist trying to compete against dozens of other dentists within the same geographic region.

Enter John Vuong, Founder and President of Local Search SEO. John and his company have dedicated the past decade 'cracking the SEO code' and he joins us today to share what he's learned and how you can get started. 

Here are a few of the notes I personally wrote during this episode: 

• How SEO can be like owning online real estate vs. only renting online real estate via Pay-Per-Click ads
• Does Google My Business matter when it comes to SEO? And 4 Specific Steps to optimize your Google My Business Page
• Personalizing your content is critical - Google is looking for ownership of unique content

And so much more. Grab a notebook and get ready to start jotting down the ideas because they're coming :)

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In case you'd like to learn more about SEO and how John and his company can help your practice, check out their website: http://localseosearch.ca/

They also offer a Free Website Audit that allows you to check your Google Search Engine Score - check that out!

Patients love, and tend to be more loyal to, practices whose values align with their own.
(This is true with all industries) 

Cause marketing is a way to demonstrate your company values to patients in a way that,  can be both meaningful as well as engaging.

Daniel Dudley of Make-A-Wish Utah joins us today to talk about Cause Marketing and the unique benefits that it can provide.

We dive into experiences that I have had (from both a personal and business standpoint), and the powerful results generated because of that campaign, and you'll learn why so many other companies (Starbucks, Patagonia, TOMS, Warby Parker) use cause marketing to not only help their business but also do some serious good in the world at the same time.

Join us!


*****
Hey! One last thing real quick...

The support that we received from Make-A-Wish when our daughter Ruby was first diagnosed was just incredible. We find ourselves scrolling through all the photos during that time and are so appreciative of the memories that we were able to create thanks to Make-A-Wish.

If you would like to donate to Make-A-Wish and help children that are battling cancer, head over to my personal Make-A-Wish Page.  Any type of support would be greatly appreciated! 
-Mark