In this Quick Tip episode, we discuss what's happening with Instagram and removing public likes and what that means for your dental practice. 

We'll dive into:

• Why Instagram is removing likes
• How this shift will impact your marketing approach on Instagram
• How this affects IG influencers

Join us for this Quick Tip episode!

In today’s episode, I am joined by a special guest to answer this commonly asked question: 

Is direct mail dead? 

Travis Lee, an internationally known expert for creating highly successful marketing campaigns, answer this question and others. 

In the interview, Travis reveals:

• Why some of the largest digital companies (like Google) rely on direct mail
• How you can ‘multiply yourself’ and have a personal, one-to-one conversation with a prospective patient without leaving your office or picking up the phone
• Two of his "go-to" campaigns to revive lost patients and acquire new ones

Join us!

Today in the Dental Marketing Secrets Podcast, we dive into 8 Powerful Reasons to use video when marketing your practice (and you don't need a massive budget to do this!).

I will also share 6 tips to creating more compelling videos in order to reach more people, connect with them, and build rapport. 

And I’ll be including a solid mix of examples that will tie all of these principles together and really drive home the key takeaways. 

Join us! 

In today’s episode, we are talking about one of the number one requests I get from doctors & office managers: how to increase the # of referrals they receive on a regular basis. 

We’re going to dive into engineering a process in order to generate a greater number of referrals on a more consistent basis.

And I’ll share with you a number of different examples of how doctors are doing this in their practices as well as examples from outside the industry that you can copy and paste in your business.

Join us on the Dental Marketing Secrets podcast!

In this episode, you'll discover... 

• How to get 2 or 3 times as many patients out of your existing marketing campaigns, without any additional spend
• When people buy (and it's not exactly when you think)
• The secret weapon to maximizing your ROI on marketing

Join us on the Dental Marketing Secrets Podcast!

With so much chatter about social media, is it really all that it's cracked up to be? We are constantly hearing how we need to be on Facebook, we need to be on Instagram, but is that really going to help drive new patients and grow your practice?

In this episode, we take a deep look at Facebook & Instagram, things to consider when selecting advertising, and how to make your Facebook/Instagram Ads successful. We also share 3 case studies of what is working right now with Facebook Ads and how you can use that to grow your practice. 

Join us!

All I know about marketing I learned from dating...okay, that's not entirely true but there are some very powerful parallels.

For example, what would likely happen if you walked up to an attractive person, interrupted their current conversation, and blurted out, "Hey, I want you to be the mother (or father) of my children. Want to come back to my place?"

If you tried that, you would likely end up with either a slap to the face, a kick to the groin, or even some jail time. Or possibly all three.

That would be crazy, right? You don't go from first contact to talk of having kids on your first contact.

But that's exactly what most doctors are doing with their patients. They are asking for this massive decision (allow me to put my hands in your mouth and charge you for it) on their first contact with them!  And the patient’s stunned, eyes wide, mouth open like“I just barely met you!”

In this episode, we discuss what a natural (and radically more effective) approach is to connect with patients, nurture them along, and establish trust so that they trust and want to do business with you. 

Imagine if your schedule was filled with only your best, your top patients, day after day, week after week? 

What if you were able to root out all of those patients that take up all your time, are never satisfied with your service no matter how long you treat them, and just plain drive you nuts? 

And instead...spend your time with only those that truly value the exceptional care you provide and are not only happy to pay you what you are worth but will even tell their friends about you!

To some that may seem like a far-fetched pipe dream. 

But this could be your reality, and it all starts with identifying your target market. And that’s what we are going to talk about on today’s show. 

Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether?

Enter...The Dental Marketing Secrets Podcast.

Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact.

Despite popular belief, marketing is not simply an 'art' that you are either born with or you are not. It is a science. You can create systems and campaigns that produce consistent, predictable results. But just like any scientific experiment, you need to test, test, TEST, to optimize your results to the greatest extent possible.

Why This Show...

In my experience working with doctors all over the country, I've seen a pattern: work hard to get into dental school, study until your blue in the face, become an excellent clinician, and then graduate and head out into the real world...with little or no experience running a business or understanding how to attract patients to your door!

In this show, you'll discover what's working right now to attract more of your ideal patients and set yourself up for massive long-term success.  You are going to hear lessons from experts in different areas of marketing, solo episodes from me, case studies from my clients and others, as well as Q&A sessions to ensure that you receive answers to your questions.

My goal is to provide 2-3 tips each episode that you can take an apply right away to grow your practice.

In This Episode

In this first episode, I share my own personal journey and discovery of marketing and how it transformed my first business, doubling the # of referrals I received immediately, and developing an automated lead generation system that continually funneled qualified prospects to my door.

Since then, I have worked with doctors all over the map to help them create and implement marketing strategies that allow them to create a better practice and lifestyle for them and their team.

Let's Get Rockin' & Rollin'! 

I am excited to start this journey with you. Thanks for listening to The Dental Marketing Secrets Podcast.