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The Depth Era
Publishing is shifting from prioritizing breadth to rewarding depth. That starts with understanding the audience — and its segments — more granularly in order to create a more sustainable and varied business foundation. Cory Munchbach, CEO of BlueConic, shares her view of the next chapter.
Skip to topic:
00:00 Introduction and Media Challenges
01:02 Welcome to The Rebooting Show
01:44 Discussion on Audience vs. Consumer
03:38 Key Takeaways from the New Growth Agenda
07:22 Challenges in Media Transformation
09:37 The Role of Technology and Organizational Structure
13:01 Existential Threats and Industry Nostalgia
18:22 Adapting to a Consumer-First Strategy
25:59 Navigating Data Collection and Audience Insights
30:16 The Role of AI in Audience Understanding
36:00 The Future of Personalization and Content Delivery
38:55 Transparency, Privacy, and Value Exchange
44:47 The Future of Advertising and Publishing
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By Brian Morrissey
4.9
6060 ratings
Publishing is shifting from prioritizing breadth to rewarding depth. That starts with understanding the audience — and its segments — more granularly in order to create a more sustainable and varied business foundation. Cory Munchbach, CEO of BlueConic, shares her view of the next chapter.
Skip to topic:
00:00 Introduction and Media Challenges
01:02 Welcome to The Rebooting Show
01:44 Discussion on Audience vs. Consumer
03:38 Key Takeaways from the New Growth Agenda
07:22 Challenges in Media Transformation
09:37 The Role of Technology and Organizational Structure
13:01 Existential Threats and Industry Nostalgia
18:22 Adapting to a Consumer-First Strategy
25:59 Navigating Data Collection and Audience Insights
30:16 The Role of AI in Audience Understanding
36:00 The Future of Personalization and Content Delivery
38:55 Transparency, Privacy, and Value Exchange
44:47 The Future of Advertising and Publishing
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