The Design You Podcast

Entrepreneurs often think that because they have an LLC, their brand is protected. However, continuing to build a brand on a name you don't actually own could cost you a fortune, or even force you into an expensive rebrand. To help you avoid this, I'm speaking to trademark lawyer Kelli Jones.

Kelli is a virtual lawyer for entrepreneurs and business owners, specializing in contracts and trademarks. She shares how trademarks work, and the three questions that will help you decide whether you need to trademark your brand sooner than you thought.

Get full show notes and more information here: https://tobifairley.com/269/

Do you feel like your style isn't quite aligned with who you're becoming in business? I'm thrilled to introduce you to Elsa Isaac this week, an NYC-based fashion and image stylist who believes style is all about self-expression. As a seasoned pro with 20+ years in the fashion industry, Elsa now revamps wardrobes for successful career women and entrepreneurs like you, and she's here to talk all things personal style.

Hear why feeling misaligned in your personal style holds you back, and how up-leveling your style has the power to amplify you and your business in so many ways.

Get full show notes and more information here: https://tobifairley.com/268/

Monica Berg is an international speaker, spiritual thought leader, author, and podcaster. A self-proclaimed "change junkie," Monica shows individuals how to create a life that not only feels like it's working, but most importantly a life in which they are living and loving as the powerful, fulfilled person they've always wanted to be.

Discover why the things that make you different are your superpower. We're discussing Monica's new book, her experience as a parent, why change is a recipe for happiness, and some amazing advice about the expectations we have for our kids as they grow up.

Get full show notes and more information here: https://tobifairley.com/267/

Are you looking for ways to regret-proof your life and business? Tune in to hear my personal experiences and get inspired to take action toward your own regret-proof future. Whether it's working with a loved one or taking on a new challenge solo, this episode will provide you with valuable insights on how to make the most of your opportunities and live a life with no regrets.

Get full show notes and more information here: https://tobifairley.com/266/

My guest this week is flipping the script on luxury residential lighting and technology design. He's on a mission for the lighting and tech piece of luxury homes to be brought forward in the planning process, connecting the dots between designers, architects, and home-builders.

Joe Borress is the CEO of Tri Star Electric & Automation, and he educates his clients during the pre-building phase to ensure electrical, technology, and lighting design will enhance their lifestyle now and into the future. Learn with me about how, as designers, we can bring lighting, tech, and electricals into the planning conversation at a much earlier phase than is currently the norm.

Get full show notes and more information here: https://tobifairley.com/265/

Joann Kandrac and Kelly Kole have been friends of mine for years and this episode has been a long time coming. They have a successful firm based in Atlanta, and they've established a well-known reputation over 18 years for their approachable, dynamic personalities and their use of one-of-a-kind custom design.

There are countless nightmare stories about partnerships out there, so tune in this week to discover the secrets to a solid partnership that works beautifully. Joann and Kelly are sharing how they've structured their business to financially protect each other, how they approach their joint projects, including their podcast, and all of their advice for building the kind of partnership that truly lasts and allows each person to play on the other's strengths.

Get full show notes and more information here: https://tobifairley.com/264/

Artificial intelligence is going to have an impact on the design and creative industries, just like it will in every area of our world and larger existence. The possibilities for AI are massive, and that's a scary thought. However, with any change, there's also opportunity.

As designers, if we choose to compete with AI instead of adapting to it, we could become dinosaurs. Tune in this week to start exploring how AI could affect the future of the design industry. I'm discussing some of the speculation around how content will change as a result of AI, and sharing how to make sure you can still create human-to-human connection without getting left behind in the age of AI.

Get full show notes and more information here: https://tobifairley.com/263/

Have you noticed that we go through life and business believing that the goal is to have zero problems and feel zero negative emotions? Well, I'm here to burst your bubble. It isn't possible. There will always be problems and negative emotions.

Discover a better goal to have than zero problems and no negative emotions. I'm discussing why it's more helpful to believe that every problem has something you can work with, and how to see the steps you can take when a problem does arise instead of wishing you didn't have it.

Get full show notes and more information here: https://tobifairley.com/262/

We all want more money in our design and creative businesses. However, if you're showing up to sales conversations with the belief that you're taking advantage or asking for a favor, increasing your sales becomes impossible.

Discover my 10 requirements for effective, non-sleazy selling. I share how to frame potentially bothering people so you don't let it stop you from finding your ideal client. I also show you how to start thinking differently about hearing the word "no" in your sales conversations so you can start getting in front of more people without fearing rejection.

Get full show notes and more information here: https://tobifairley.com/261/

Just like anything else you find hard, you probably have some thoughts about marketing that are holding you back. These thoughts will come from previous attempts at marketing your services, so I'm walking you through the process of seeing why you haven't been consistent in the past.

Discover how to get consistent with your marketing, how to take inspiration from other areas of your life where you've mastered consistency, and how to get truly creative as you move through the resistance you feel around marketing.

Get full show notes and more information here: https://tobifairley.com/260/