The Design You Podcast

If you're an interior designer or any kind of creative entrepreneur and you feel like you've got way too much on your plate, this episode is for you. My guest today is Master Certified life and business coach Desi Creswell, and she has been where you are. However, she changed course and now runs a successful business from a beautifully clear headspace, and she's here to share how to find where your time and energy are going to waste in your business.

Tune in this week to discover where the time and energy leaks are in your business. Desi is sharing how to see where you're overdoing, overthinking, or indulging in any form of 'overing' without achieving anything, and we're discussing how to plug the time and energy leaks in your business by letting things be good enough and trusting yourself in the process.

Prepare to elevate your social media presence and supercharge your interior design business with our dynamic live 3-part training: Show Up on Social Media Like a Pro!

In light of my Show Up on Social Media Like a Pro workshop that's happening right now, I thought it was the perfect time to bring back an episode with my go-to media expert, Lynya Floyd. Lynya is an award-winning journalist, ghostwriter, and media coach who has two decades of experience working for magazines like Glamor, Oprah, Money, and Cosmopolitan, and she's here to offer her expertise on being in the media spotlight.

Join us on this episode to discover how to leverage social media publicity. You'll hear why learning to be in the spotlight is all about taking imperfect action, the most common mistakes entrepreneurs make when pitching their message, and Lynya's top tips for crafting your message as a thought leader in your industry.

Prepare to elevate your social media presence and supercharge your interior design business with our dynamic live 3-part training: Show Up on Social Media Like a Pro!

Challenging economic times come with opportunities for businesses. I want to help open your eyes to these opportunities, starting with dissecting why social media is crucial for the future of your business.

Tune in this week to discover why you can't afford to sleep on social media, especially video content. I'm discussing why capitalizing on the reach of social media doesn't need to cost a fortune, how the profile of the luxury consumer has changed in recent years, and I'm giving you some practical tips for staying relevant and successful way into the future.

Prepare to elevate your social media presence and supercharge your interior design business with our dynamic live 3-part training: Show Up on Social Media Like a Pro!

I'm hearing and seeing many interesting things going on in the design industry right now. People are crying out for help with navigating the current economy and they're worried about the future. It feels like we're in a recession, but nobody wants to name it or admit it.

Call it what you will, people are struggling right now. I'm discussing what we can do as entrepreneurs to be smart during this challenging time, why things might not improve over the next year, and I'm giving my advice on thinking differently to come out the other side of this economic turmoil strongly.

Prepare to elevate your social media presence and supercharge your interior design business with our dynamic live 3-part training: Show Up on Social Media Like a Pro!

If you're navigating any kind of transition in your life or business, I have a few coping strategies to get you through the discomfort of change.

Tune in this week to learn the practical strategies that allow you to have a more positive experience of navigating transitions. I'm sharing the thoughts that build a negative emotional experience of transitions, and showing you how to decide what you really want to create in your life or business as you navigate difficult transitions.

Discover a new path to success in the Interior Design Industry with our live 3-part training: How To Create Additional Revenue Streams.

My guest this week is Rebecca Tapia, a physician-anthropologist-creative out to explore and reframe the mental drama many of us have about supporting our aging parents. She joined my Online Course Incubator and created an amazing course around her passion and it is truly inspiring.

We're discussing Rebecca's course from conception to completion, how she weaved her uniqueness into every aspect of it, and our advice if you want to create your own course to share your gifts with the world.

My Online Course Incubator is launching again in the fall of 2023. We only have 10 spots, so sign up before it's too late: https://tobifairley.com/courses

As designers and creatives moving through a changing world, we're always looking for what's next in our business. This week, I'm joined by four of my students from my Online Course Incubator. They created courses in just six months, helping their clients in a whole new way, and creating a new stream of revenue in their businesses in the process.

Robineve, Katie, Marcie, and Allison are here to discuss their experience in my Online Course Incubator, how creating online courses has changed their businesses, and they're sharing their advice if you're currently on the fence about the benefits of building online courses.

My Online Course Incubator is launching again in the fall of 2023. We only have 10 spots, so sign up before it's too late: https://tobifairley.com/courses

The end of summer is a time for reinvention, so for today's episode, we're revisiting an important conversation about what it looks like to pivot in your business and start leveraging your customer base to offer a profitable new service: an online course.

Tune in this week to discover how Linda Holt has merged her creative eye and her aesthetic appeal to create an in-demand online course. Linda is sharing her experience, common hurdles to building an online course for creatives, and how to come up with your own idea for a successful, profitable online course.

My Online Course Incubator is launching again in the fall of 2023. We only have 10 spots, so sign up before it's too late: https://tobifairley.com/courses

Storytelling is one of the most powerful ways you can communicate your value in this world, and my guest this week is here to help you leverage the power of tenacious storytelling and vulnerability in your business.

Jude Charles has been producing documentaries for entrepreneurs for the past 17 years, and it's fair to say he's learned everything there is to know about storytelling in that time. He is sharing how he helps his clients bring their stories to life, the importance of continually redefining your why, and his tips for building unwavering courage in everything you do as an entrepreneur.

Get full show notes and more information here: https://tobifairley.com/281/

I'm joined by a member of my Online Course Incubator program, Alisa Berry. Alisa has been an interior designer for over two decades. However, she began her career as a Christmas tree decorator and designer. She has always had a deep passion for Christmas, and now she's turned this passion of hers into an incredible course.

Alisa's course is selling like hotcakes, and she's here to share her story, how she brought this course to life, and how the Online Course Incubator program helped her create this amazing offering.

Get full show notes and more information here: https://tobifairley.com/280/