The Design You Podcast

Discover how getting to know your clients on a deeper level helps you provide unparalleled design services. Unique Kitchens & Baths owner Tanya Smith-Shiflett is a brilliant saleswoman, an expert in thinking differently while sustainably expanding a business, and she has an approach for getting to know her clients that you need to hear.

Tanya is sharing how to question your clients so you can design something they truly love, how to work within their budget, the principles that have helped her grow and scale her design business, and how to use the economic downturn we're experiencing as an opportunity to plan for the future.

Get full show notes and more information here: https://tobifairley.com/279/

If you've been wanting to hear about my new venture with my daughter, you're in luck because I'm diving into Fairley Fancy and e-commerce in general. This is a vital part of the conversation about the future of the interior design industry and I can't wait to share it with you.

I'm discussing all things e-commerce, how we incorporated a brick-and-mortar store, and all of the challenges we faced and overcame on this journey so you know what this process requires from you.

Get full show notes and more information here: https://tobifairley.com/278/

When I ask designers what they think they need in their businesses, they generally say better clients with more money, a marketing strategy, systems, and new or better revenue streams. I agree, we want all of these, but the one that seems to confuse people most is the revenue streams piece.

Tune in for a discussion about how to launch new revenue streams in your design business. I'm discussing why the most successful entrepreneurs are the ones who try new things with a willingness to fail, and I'm sharing a proven process for coming up with new revenue streams in your design business.

Get full show notes and more information here: https://tobifairley.com/277/

Discover everything you need to know about e-commerce and branding. Abbey McGrew is the founder and creative director of Wayfarer Design Studio, and she's known for her heart-led approach to branding design. As you'll hear today, Abbey believes that great branding is more than skin-deep and it's always about finding a way to weave deeper meaning into every detail.

Abbey is sharing why branding is the foundation for an e-commerce store, her expertise in creating branding that stands out, how to streamline and infuse the different areas of your marketing content, and how to communicate your unique story through your branding.

Get full show notes and more information here: https://tobifairley.com/276/

The pandemic changed interior design forever, and AI is altering the landscape even further. The industry is shifting, but you can still be a successful interior designer.

Discover what it really takes to be a successful designer in 2023 and beyond. I'm sharing what you need to keep in mind as you look at other people in the industry who you perceive as successful, and 10 ways you can start evolving and securing your success as an interior designer.

Get full show notes and more information here: https://tobifairley.com/275/

Is this really the end of the design industry? Tune in this week to discover how the design industry is changing, why the only thing that's been certain lately is uncertainty, the impact of the democratization of design, and everything you need to know about the softening economy that is affecting interior designers' bottom line.

Get full show notes and more information here: https://tobifairley.com/274

If you're a designer or any other type of creative with an interest in being published or creating content, you're going to love this episode. I'm joined by a real inside source when it comes to design writing, and she's here to give us her insights and answers about connection and storytelling in the design industry.

Hadley Keller is a long-time design writer and editor currently serving as Director of Editorial and Community Engagement at the Design Leadership Network, which is a community of top leading designers. Things are rapidly changing in the design content and editorial industry, and Hadley is walking us through what we need to know if we're trying to navigate this space.

Get full show notes and more information here: https://tobifairley.com/273

Discover what to do if perfectionism is paralyzing you. I'm sharing the lessons we've been taught that have pointed us toward perfectionism, why overcoming perfectionism isn't about doing a half-hearted job, and I'm showing you what you can do instead to show up and make progress while leaving perfectionism behind.

Get full show notes and more information here: https://tobifairley.com/272/

I'm joined by Keisha Blair, the award-winning, international bestselling author of the newly expanded and updated Holistic Wealth: 36 Life Lessons to Help You Recover from Disruption, Find Your Life Purpose, and Achieve Financial Freedom.

Keisha is discussing how a sabbatical after a tragedy in her life was the most productive and impactful thing she'd ever done, why we all have so much more to give when we tap into our intuition, and how to start embracing your personal financial identity as you work towards an all-encompassing Holistic Wealth.

Get full show notes and more information here: https://tobifairley.com/271/

Tiffany Cassidy has been designing luxury vacation homes and commercial spaces in the US Virgin Islands since 2002, helping her clients create personal luxury residences and remodel vacation homes to maximize their return on investment. She does amazing work and I love her attitude when it comes to business.

Tiffany is sharing why you can't get a good ROI without spending money in the right areas, how she deals with clients that she thinks are underbudgeting, how she finds her ideal clients, and what you need to keep in mind if you're considering refocusing on vacation rental design.

Get full show notes and more information here: https://tobifairley.com/270/