In this episode Nina shares insights into why it's essential to understand your brand values, what those you serve value, and the difference between brand values and brand value. With the recent decision Amazon made to end their Smile program they chose to abandon a part of their brand that was of value for some, and in doing so, moves folks to question Amazon's actual brand values. Your brand story is the foundation of all that you do as a small business owner, and it begins by having clarity of your brand purpose, promise, and people. You can find Nina on the socials @passionsquared and on the web at passionsquared.net Thank you so much for listening!