October 06, 2020

The Difference Between Marketing and Branding - and Which You Should Focus On #39

49 minutes

The Difference Between Marketing and Branding - and Which You Should Focus On (Online Trainer Show #39)

Marketing versus branding…sounds confusing, right? Never fear! Ren’s laundry list of dating metaphors are here to clear up the confusion. Once the gang was off to the races (and asked Starbucks for a sponsorship), they shared personal successes and failures of marketing, what’s actually necessary to market properly, and the most important principles of a campaign that works. Unfortunately, we don’t think Lady Starbucks will accept that date proposal.

In This Episode:

Jonathan emphasizes how critical branding is [18:11]
What content is REALLY about [20:00]
The importance of going all-in on branding, regardless of the belief behind it [20:30]
How Carolina embraced her personality as a brand and found success [27:10]
What research says is the most fulfilling pursuit and how that influences your branding [33:40]
Is high-quality marketing expensive? [39:34]
Why you need to be consistent with your message and share your story! [46:00]

“Put the social back into social media - you're not big enough or important enough for just media.” - Ren Jones

Go All In

No matter what the belief is, if we see someone going all-in on a position or personality, we are captivated by them. That principle is what separates successful from lackluster results: Choose something with which you resonate and fully commit to it, and people who share that resonance will find you.

Target Engaged

Once you’ve committed to your branding, show up every day, and make your audience feel connected. Oftentimes, people buy your service, not because of some fancy sales page or commercial—YOU are what convinced them to invest, so you owe it to them to return the favor.

You Do You, Boo

Can someone be successful through a persona? Absolutely, but can you feasibly do that long term? If not (and most can’t), the best strategy is to be yourself in your branding. Show your audience who you are: Your stories, values, quirks, annoyances, how you think South Carolina is better, everything. Commit to being fully yourself, and you will foster a community of long term fans.

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