THE DIGIBLE DUDE

THE DIGIBLE DUDE

By DigibleBusinessMarketing
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THE DIGIBLE DUDE episodes

  • E22 - Founders Reflect: Ode to 2019

    The three Digible Founders get together to hear Reid's Poetic Tribute to 2019.  The episode begins with Reid's performance of the poem, and then Reid surprises David & Nicole with best of questions for 2019.

    39 min
  • E21 - The Past, Present, and Future of Engineering - According to Victor...

    Wanna get geeky?  On this episode, the Digible Dudes pull Victor Dozal, Digible's Director of Engineering, into the studio to give his take on the world of software engineering.  The conversation breaks into 20 minutes chunks with the first 20 minutes being about the world of Javascript.  The next 20 minutes focus on different Engineering roles.  Finally, the last 20 minutes of the episode focus on BOLD predictions = AI, AR, Self Driving Cars, Blockchain, and Text Messaging?

    1 hr
  • E20 - Google Posts for the Apartment Industry

    Posts on Google? What the heck is that? Join us in this episode to hear Bailey (Digible's very own SEO Specialist) explain what posting to Google My Business can do for your apartment marketing.  She comes armed with a few stats and of plenty of opinions!

    25 min
  • E19 - 2020 Apartment Marketing Predictions

    For years, Digible founders Reid and David have been talking about the year 2020 as if it was the new Y2k (the Jetsons are coming to town).  With no research, but lots of opinions, Reid and David dive into an unstructured 2020 predictions episode.  Smooth.

    48 min
  • E18 - Top Apartment Facts of 2019
    One of Reid's dreams to is to produce an annual "Fun Facts" video for the apartment industry.  Since Digible is in the business of granting wishes, we are jumping in feet first!  In this episode we review the facts that the team has pulled together for the video.  Press "Play" if you want to hear our working session on grading these facts before they go to the animation team.  If your attention span is too short, the final video will be out in Feb 2020!
    46 min
  • E17 - Call Tracking & AI
    Digible has tested more than a half dozen call tracking vendors.  We're down to our final vendor test, Dialogtech.  On this episode, we share why we've been testing new vendors, what our hopes/dreams are, and why we are close to making a move.  As you can imagine... this involves data and AI - why not?
    29 min
  • E16 - Paid Email Marketing for Apartments
    While Email Marketing (AKA Email Blasts) is a staple of other industries - like automotive, e-commerce, and single family real estate - it's a channel that is heavily underutilized in the apartment industry.  No, Email Blasts are not the auto followups that you have set for your sales team, this is paid email outreach to people who you don't know.  Tune in to hear if this might be a strategy for you!
    20 min
  • E15 - Campaigns Through The Holidays
    The time between Thanksgiving and the New Year can wreak havoc on apartment marketing campaigns.  In this episode, David and Nicole riff on what you should be aware of heading into, and then out of, the holidays.  Topics include: campaign pacing, the altered customer journey, search trends, and working with your vendor if you are stuck in a gray area of not having final budgets approved.
    Happy Holidays, fam!
    25 min
  • The Monday Metric: GMail Metric Bonanza!

    GMail advertising has been around for some time, but it isn't a channel that has been super heavily leveraged in apartment marketing.  That said, apartment marketers are starting to rediscover GMail as an option, and give it a fair test.  Today, Jenny and Megan decided to come heavy with FOUR metrics, all centered on GMail ads. 1) Email Open Rate, 2) Clicks to Site, 3) GMail Saves, 4) GMail Forwards.  Get learned up on GMail metrics, and the benchmarks you should be aiming for.

    15 min

About THE DIGIBLE DUDE

From the publisher's feed

The Digible Dude podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know…