THE DIGIBLE DUDE

THE DIGIBLE DUDE

By DigibleBusinessMarketing
Download on the App Store

THE DIGIBLE DUDE episodes

  • E8 - Budgeting for Social
    In this episode, we explore the depths of budgeting for social media. Hear about how social plays a role in the mid & upper realms of the advertising funnel, how lease-ups can benefit from strong social practices, as well as pro-tips on typical budgets and benchmarking! We also touch on attribution tactics and how to best utilize those social advertising dollars.
    32 min
  • The Monday Metric: Site Visit Rate

    What the heck is "Site Visit Rate" (SVR) and why should an apartment marketer care?  In this third installment of the Monday Metric, we figure all that out with Digible's own paid social and display specialist, Jenny Haacker. Plus, we tackle SVR apartment industry benchmarks, words of caution, and whether or not site visit rate is worth your time, or just plain over-rated.  Tune in for the "fun!"

    11 min
  • E7 - Vetting SEO Vendors
    Workflow, KPI's, reporting, and things to expect in your SEO package - Here, we discuss the ins and outs on vetting your SEO vendor. You'll learn all you need to know to be in the driver's seat when working with your SEO partner.
    23 min
  • The Monday Metric: Cost Per Click

    In this sophomore episode of the the Monday Metric, we cover Cost-Per-Click (CPC). CPC is a metric that every apartment marketer is familiar with, but it's never a bad time to cover the basics. In other words, this one is a must for our 2nd Monday Metric episode. We talk with Adam Walters, Digible's own Digital Marketing Manager, on why CPC is getting long in the tooth, yet remains relevant for your marketing campaigns.  We also provide some words of caution, and of course Apartment Industry KPI benchmarks!

    15 min
  • The Monday Metric: Click-Through Rate

    Welcome one, welcome all! To The Monday Metric - a new episode format where you'll learn the true definitions of highlighted metrics, friction points surrounding them, as well as benchmarks to look for in your campaigns. 

    On this week's bout, we're tackling click-through rate (CTR). 

    11 min
  • E6.5 - SEO Use Cases
    In this Byte Sized segment, David gets into the mix with Digible's Marketing Manager and SEO Specialist, Gitel Celnik. They discuss renter expectations when searching for apartments, CMS platforms for SEO, and how all of this should impact your budgeting.
    36 min
  • E6 - Budgeting for SEO
    In this next installment of budgeting breakdowns, the Digible Dudes discuss SEO in the apartment industry. They dive into budgeting across different life cycles of a property, benchmarking and performance indicators for SEO, and recent Google updates that you should be asking your SEO provider about.
    58 min
  • E5.5 - Vetting ILS Providers
    In this byte sized segment, the Dudes talk about the importance of vetting your ILS providers and share the key questions you should be asking when choosing which package is right for your property.
    21 min
  • E5 - Budgeting for ILS
    Here, you will learn just how old Digible Founders Reid Wicoff and David Staley really are as they discuss the old school landscape of ILS. Then, they get into the significance of ILS in apartment marketing today and how to leverage that insight for your overall marketing budgets.
    53 min
  • E4 - Vetting Paid Search Vendors
    With a seemingly endless list of potential paid search vendors, how do you choose the one that's best for your team? In this episode, David and Reid cover everything you need to know before committing to a search vendor.
    1 hr 8 min

About THE DIGIBLE DUDE

From the publisher's feed

The Digible Dude podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know…