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THE DIGIBLE DUDE episodes
- The Monday Metric: CPM - Non-Boring Edition
CPM, or cost-per-thousand ad impressions, is a metric you'll see on just about all of your ad channel reporting. When it comes to large retail brands, CPM is one of the most important metrics, but should CPM get the same love in apartment marketing? Jenny dives into the what CPM is, why the "M" stands for thousand, and how she uses CPM when running multi-family campaigns.
13 min - E13 - Social Creative Case Study 1 - Canvas Carousel: Amenities or Floor Plans?We, at Digible, are huge fans of the Facebook Canvas ad. Nearly all of our Multi-family Facebook campaigns are running the canvas ad type and so the Paid Media team conducted several tests to determine the best type of apartment content to include in the ad. On this episode, the team has pitted amenities carousels against floor plan carousels. Cheers!14 min
- The Monday Metric: Email Open Rate - Ain't So Simple
Email marketing is one of the most underrated channels for apartment marketing. For the few marketers that do run paid email blasts, one of the most "important" metrics is open rate. What's it all about? Listen in and find out.
13 min - E12 - OpTech 2019 RecapDigible made the trip out to Dallas, TX for the 2019 OpTech conference. In this episode Reid and David break down their thoughts on the sessions, what was cool and what sucked, and of course, they go off topic. Buckle up!36 min
- The Monday Metric: Cost Per Lead
Apartment operators have long attempted to measure advertising effectiveness by dividing the number of leads against the total ad spend. In the digital age, this has gotten both 'easier' but also more confusing. In this Monday Metric, we cover some quick Cost Per Lead (CPL) benchmarks for apartments while also providing some caution against always optimizing to CPL. Finally, we also go a smidge off-course on the Vacation Rental industry and how it relates to us here in Property Management.
18 min - E11 - Budgeting for GeofencingGeofencing? Isn't that what my vendor does on all platforms? It's just targeting by a geography, right? Nope, this advanced technology allows you to draw virtual fences around locations of interest (think: your competitors) and serve ads to people that enter that fence. These fences aren't yo-momma's old ad technology where she targeted with a 1-mile radius. This tech allows you to target down to 3 meters. We're talking inside the Leasing Office vs just walking your dog on the sidewalk. Wow, creepy.42 min
- The Monday Metric: SEM - Avg. Position is Dead - Long Live Top Impression Share?
Friggin' Google. They took away one of our favorite metrics: "Avg Position." It's now been replaced with "Top Impression Share" and "Absolute Top Impression Share." Why the heck Google? Should we be paying attention to these two metrics? Or are they simply a fun party trick to freak out your vendor of choice with? Find out in this version of the Monday Metric.
13 min - E10 - The Gang Visits The Google CampusDigible was invited to the first Inaugural Google Acceleration Summit this October. Our founders crack a few beers, and get real about the experience. Rumor is, they didn't want to release this podcast - but hey, Google's not listening, right?56 min
- The Monday Metric: Walk-Ins
On today's Monday Metric, we cover one of the holy-grail metrics for digital marketing: walk-ins. This metric reports how many people saw a digital ad, and then walked into the property as a result. There are a couple of things that can quickly cause poor reporting with this one, so tune in to learn where things can go wrong when it comes to measuring your walk-ins.
14 min - E9 - Vetting Social VendorsDo I really need a vendor for social? How to choose? My grandma is pretty good at Facebook, how hard could it be? Here, the 'Dudes answer these questions & more. Let's dive into the importance of vetting your social vendors and how to optimize your social marketing with the right 3rd party.19 min
About THE DIGIBLE DUDE
From the publisher's feed
The Digible Dude podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know…
exactly what’s happening. Each week, Reid Wicoff sits down with guests that are at the front of multifamily marketing to share their stories. If you want to get ahead, this podcast is for you.