The Digital Course Assistant Podcast

By Julie BallBusiness Entrepreneurship Technology

The Digital Course Assistant Podcast episodes

November 28, 2022Sweet Success with Candace Nelson [Archive - Sub Box Basics] 📦
📌 HEADS UP! THIS IS AN ARCHIVED EPISODE OF SUBSCRIPTION BOX BASICS. SOME OF THE OFFERS & LINKS MAY NO LONGER BE AVAILABLE.

As you know by now, personal development is our jam at Sub Box Basics. We built an entire subscription box business around it. There’s so much to learn from other entrepreneurs, especially those that pepper FUN in the game!
In today’s episode, Julie interviews Candace Nelson, founder of Sprinkles Cupcakes, judge of Cupcake Wars and author of Sweet Success: A Simple Recipe to Turn your Passion into Profit. (which just came out Nov 8th!)

Candace Nelson is a serial entrepreneur, a New York Times bestselling author, Wall Street Journal contributor and an expert in turning one’s passion into a profitable business. Her book, Sweet Success: A Simple Recipe For Turning Your Passion Into Profit will be published by HarperCollins Leadership in November 2022. Candace Nelson revolutionized the baking industry when she left a career in finance to start Sprinkles, the world's first cupcake bakery and Cupcake ATM. Nelson followed with the launch of Pizzana, a growing chain of Michelin Bib Gourmand-awarded pizzerias leading the third wave of pizza in the US. She continues to expand her portfolio of investments with CN2 Ventures and lives in Los Angeles with her husband, two sons, and Norwich terrier, Willy.
LINKS
Get Candace’s book, Sweet Success, at https://amzn.to/3F2qifXv (affiliate link)
Learn more about Candace Nelson at https://candace-nelson.com
https://www.instagram.com/candacenelson
https://twitter.com/candacenelson
https://www.tiktok.com/@candacenelson
You’re listening to an archived episode from my Subscription Box Basics days. While these tips are still gold for subscription box owners, things have evolved! I’m now helping course creators launch faster, market better, and stress less with my new show, the Digital Course Assistant Podcast. So if you have a course or may launch one in the future, stay subscribed for binge-worthy seasons full of practical, AI-powered strategies to grow your course business smarter and simpler.
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23 min
November 21, 2022 Five easy ways to make Holiday bundles
It’s game time for product business owners like you. In today’s episode, Julie talks about 5 easy ways to make holiday bundles. They don’t take weeks of planning and in fact, you can launch these bundles with items you already have. Add these to your Q4 playbook to increase your average cart value, move inventory and make more sales!
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15 min
November 14, 2022Video apps we love for IG Reels
It can be daunting to get in the game when it comes to video marketing. Instagram has made it quite clear that their algorithm favors accounts that use Reels. Listen to today’s episode as we chat about our favorite video editing apps that might it easier to create reels, plus we share some of our top tips on managing the process.

Links you want:
InStories - https://instories.com/
Videoleap - https://www.videoleapapp.com/
Canva - https://www.canva.com/join/phase-airplanes-silky (affiliate link)
The trip montage reel that Julie mentioned - https://www.instagram.com/reel/CkB8RRBpCop/
The simple box flip reel that Renae mentioned: https://www.instagram.com/reel/CjL4XWgO9af/

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23 min
November 07, 2022 One on one Subscription Box Coaching
ICYMI, check out last week’s episode to hear about our recent rebranding and how coach Renae is joining the podcast on the regular! SO exciting!
Along with the rebrand, we’re adding new opportunities to help you! In today’s episode, we break down the new one on one subscription box coaching offer. Whether you want to do a virtual VIB (Very Important Box) day or a series of shorter calls, we will meet you where you are to maximize your success.
Find more details at our brand new website at https://www.subscriptionboxbasics.com.
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28 min
October 31, 2022 Big Announcement - Cha Cha Changes
Join us, your hosts Julie Ball and Renae Gonzalez, for a big announcement on the SBB brand and future subscription box coaching programs! After the sale of Sparkle Hustle Grow, we were often asked "Now what?" Today's episode covers that topic. Come along for the ride!

Check out all the details at https://www.subscriptionboxbasics.com.
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18 min
October 24, 2022Sub Summit 2023: A Sneak Peek with Jennifer of SUBTA
We've been talking about the value of in-person events over the past two weeks and I've been sharing about events I already have on the calendar for 2023. Last week, you met Allison and Cat, founders of the Ultimate Product Party. This week, I'm chatting with Jennifer Cline, Director of Marketing for SUBTA and my favorite event of the year, Sub Summit.

We chat a bit about navigating Q4 and then she spills the tea on some incredible opportunities available to you.

Links mentioned:
https://subsummit.com/
https://subsummit.com/get-tickets/
https://subsummit.com/pitch-competition/
https://subsummit.com/subsummit-startup-scholarship/
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30 min
October 17, 2022Ultimate Product Party
Last week, I shared 10 reasons why in-person events should be a part of your budget. Clearly, I very much believe in the power of events. So over the next two episodes, I'm interviewing some friends that run events for our industry.

Today, I am joined by Allison and Cat from the Ultimate Product Party. I'm super excited to be speaking at this event in Nashville TN in May 2023. Check out and if it sounds like a good fit for you, grab you a ticket!

Links:
Get your UPP tix at https://ultimateproductparty.com/?aff=2 (affiliate link)
Follow UPP at https://www.instagram.com/ultimateproductparty/

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36 min
October 10, 202210 Reasons to Budget for In-Person Events
#135 - Welcome back to Subscription Box Basics; I'm your host, Julie Ball. Last week, we shared tips on getting featured in Holiday Gift Guides - why it’s important and where to find opportunities to pitch. If you haven't listened yet, you should check that one. Today, I will share ten(10) reasons why in-person events should be a part of your budget.
Tune in now, and don't miss out on helpful tips!
Summary:
One: Building relationships (01:04)
Two: Brand visibility (01:57)
Three: Meet vendors (03:47)
Four: Collaborations (04:53)
Five: Learning new things (05:33)
Six: Unique opportunities (06:35)
Seven: Earning revenue (07:55)
Eight: Access (08:59)
Nine: Team building (10:50)
Ten: To have fun (11:46)
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16 min
October 03, 2022Get Featured in Holiday Gift Guides
#134 - Welcome back to Subscription Box Basics, I'm your host, Julie Ball. Last week, we are joined by Jessica Principe and Becky Hoy of The Subscription Box Planner as they talk about the story behind the creation of the Planner. If you haven't listened yet, you should go check that one. Today, I am so happy to share some tips on how you can get featured in Holiday Gift Guides which can have a huge impact on Q4 sales.

Listen to it now and go on, take action!

Summary:

What’s the big deal about Q4? (00:21)
Why is it important to get featured in holiday gift guides? (03:23)
Sparkle Hustle Grow being featured in Forbes + Its Ripple Effects (04:19)
Where to find opportunities to pitch (05:15)
The easiest way to find opportunities (05:39)
Let’s talk about “What to Pitch + Three Categories” (10:34)
How should you pitch? (11:59)
What to do if you’ve never been featured in a holiday gift guide before (18:01)

Sample pitch
———————

I’m writing to submit my subscription box for your holiday gift guide! Let me know if you need a sample box sent to you! Also, we are on ShareASale, if that's a platform you use.

Sparkle Hustle Grow is a monthly subscription box and online community for female entrepreneurs. It's for the boss babe, the go-getter, and the side hustler. Each box includes 4-6 items like books, chic office supplies and tech gadgets. In addition to the physical items, subscribers also get access to online business training and a vibrant online community.

⭐ Forbes: Best Subscription Box To Gift the #BossBabe.

⭐️ Brit + Co: Featured as one of the best subscription gift boxes

⭐️ Mashable: Best box for Entrepreneurs: By women, for women.

⭐️ #2 Best Lifestyle Box by USA Today 10Best

What makes us unique:

💖 Women-owned, family operated.

♻️ Our boxes are recyclable and together with our box printer, we plant 20x the trees used for the boxes.

📌 The purchase is a write-off for small business owners, unique to our industry. #BestBusinessExpenseEver

Links:

* Website: http://www.sparklehustlegrow.com

* Instagram: https://www.instagram.com/sparklehustlegrow

* HARO: https://www.helpareporter.com/

* Media assets: (url)

Happy to send a sample box - just let me know where to ship!

Thanks for considering us!

———

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21 min
September 26, 2022Planning for Sub Box Success with Jessica Principe and Becky Hoy of The Subscription Box Planner
#133 - In this week's episode of Subscription Box Basics, you will meet Jessica Principe and Becky Hoy of The Subscription Box Planner. Jessica and Becky will talk about how you can successfully run, grow, and organize your Subscription Box Business using a planner designed specifically for you.

SUMMARY:
Meet Jessica Principe and Becky (00:51)
How they started the Subscription Box Planner (02:25)
How does the Subscription Box Planner work (09:52)
Using Task Batching effectively (17:28)
Their favorite part in the subscription box planner (24:36)

LINKS AND RESOURCES:
Subscription Box Bootcamp: https://www.subscriptionboxbootcamp.com/
Instagram Page: https://www.instagram.com/subscriptionboxbootcamp/
The Subscription Box Planner
Connect with Jessica:
LinkedIn: https://www.linkedin.com/in/jessica-principe-56231049
Youtube: https://www.youtube.com/c/JessicaPrincipe
Connect with Becky:
IG: https://www.instagram.com/realbeckyhoy
FB: https://www.facebook.com/realbeckyhoy/
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32 min