The Digital Distillery Podcast Network

In deze gloednieuwe aflevering van The ShowCast duiken we in de fascinerende wereld van AI en zijn rol in de digitale mediawereld. Het dynamische duo van GroupM, Data Scientist Fabian van den Berg en Copywriter Wouter Taheij delen hun inzichten en ervaringen met onze eigen host Angela Haisma omtrent kunstmatige intelligentie en bespreken hoe de toekomst er mogelijk uit zal kunnen zien.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

Welcome back for Part 2 of this special episode on Decarbonising Digital Media.

In this episode we pick up where we left off and look closer at carbon measurement standardisation, supply chain transparency, and 5 steps to net zero.

Guest co-produced with Nadja Wolff.


Further Reading:

EU Carbon Policy and Targets

Ad Net Zero

GARM Sustainability Action Guide

Cedara

Eric Shih - COO at Cedara

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

Welcome back to Green About Media.

It has been a little while since you have heard from us and we are still hard at work on Season 2 of the show which will launch in the coming months.

In the meantime, however, we were lucky enough to be involved in Decarbonizing Digital Media, a webinar hosted by ShowHeroes and Cedara. So we thought we would turn this webinar into a 2-part mini series which stands as a great refresher for the first season of the show, covering and updating the key topics that we covered there.

This first part covers how carbon measurement works in 2023 as well as looking at that tricky scope3 supply chain of a digital media company.

This episode was guest co-produced with Nadja Wolff.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

The Digital Distillery took to the hills this month and found itself in the beautiful mountain city of Innsbruck Austria.

In this episode we talk about Sustainable Tourism, Content Overload, Modern Influencers and Cookies as we hear from head of marketing for Tyrol Advertising Patricio Hetfleish, Sustainability expert Katrin Erben, sonicboom CEO Maxamillian Schwinghammer, Maven Founder Alina Heiner, and St. Elmo's Tourism Media Planning Director Andreea Dumitru.

You can listen to the full interviews with the women of the day on the latest episode of Nadia Koski's Women Lead.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

DMEXCO 2023 is a wrap and by all accounts it was a huge success.

The Show Heroes booth was constantly packed to gills helped by the attraction of our partners Cedara's carbon emissions calculator where people could come and measure the emissions of their campaigns ON THE SPOT!
The wine tasting from 'The Wine Guys' may have helped too.

Check out our audio recap of the event and some of the topical highlights in this special DMEXCO episode of The Digital Distillery Podcast.

Further Reading:

State of CTV
the anatomy of hype and how to connect with gen twitch
Fashion goes digital

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

The podcast network is just about 1 year old and to celebrate, Executive Producer Nadia Koski and myself sat down for a casual catchup and reflection session as we both prepare for some time off before heading back into the thick of things in September.

This episode will feature absolutely no hard hitting digital marketing learnings, but instead you will learn a bit about the team behind it, and the story of how it came to be.
 
The podcast will be back late September live in Cologne from DMEXCO, followed by Digital Distillery events in Innsbruck, Berlin, Milan and London.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

In deze aflevering duiken we in de boeiende wereld van gegevensprivacy en marketing, met twee gewaardeerde gasten: 

Saskia Baneke, Directeur bij VIA, en Reynder Bruyns, Senior Marketingstrateeg bij dentsu Benelux.

Met de naderende veranderingen in digitale reclame en het afscheid nemen van third-party cookies, staan bedrijven voor nieuwe uitdagingen en mogelijkheden. Saskia en Reynder delen met onze eigen Tim Samsom hun waardevolle inzichten over hoe merken zich kunnen aanpassen aan deze evoluerende omgeving, waarbij ze een balans vinden tussen het bereiken van hun doelgroep en het respecteren van hun privacy.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

Welcome to today's episode of The Digital Distillery Podcast where we are joined by CEO & Founder of Attention Measurement company Adelaide, Marc Guldimann where he gives us some valuable insight:

Different metrics measure different things, and no single metric can tell you the whole story. For example, click-through rate (CTR) is a good metric for measuring the visibility of your ads, but it doesn't tell you anything about how engaged people are.

He also talks about how optimising for any one metric can get you some pretty strange and non-useful results. 

The best way to avoid this is to use a variety of metrics and to understand the goals of each metric. This will help you make informed decisions about how to optimise your campaigns for the best results.

Here are some additional tips Marc discusses for using metrics to measure the effectiveness of digital marketing campaigns:

• Set clear goals for your campaigns. This will help you determine which metrics are most important to track.
• Use a variety of metrics to get a complete picture of your campaigns' performance.
• Understand the goals of each metric so that you can optimise your campaigns accordingly.
• Track your metrics over time so that you can see how your campaigns are performing.
• Make adjustments to your campaigns based on your findings.

Links and Further Reading:
 
Green About Media interview with Harvin Gupta from Scope 3
Carl's Junior Ad Scandals

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

Welcome to the latest episode of The Digital Distillery Podcast, where we dive deep into the  surprisingly not at all dull world of  advertising standards. In this episode, we unravel the origins of advertising standards, exploring their crucial role in shaping the digital media and advertising landscape. 

We go over the IAB's new ad portfolio and have a look at how the standards look today

But what happens when companies neglect to adhere to these standards?  Who suffers?

And what about when it is the industry's biggest name that's accused of shirking their own standards?

Listen to find out!

References & Further Reading:

The Digital Distillery Ep on Ad Fraud

IAB - New portfolio guidelines

Blog - IAB Tech Lab's controversial definition of instream vs outstream

History of Advertising Standards

Adalytics Report

Blog - Why are IAB standards important

Blog - Instream vs Outstream Ads

Googles Response

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

The Digital Distillery Tour continues with this recap of the latest Digital Distilliery event as we transport you to the vibrant city of Madrid, Spain.

In collaboration with the German/Spanish Chamber of Commerce, The Digital Distillery hosted this event that brought together the unique strengths of the Spanish and German digital media and advertising markets. The goal? To bolster Europe's position as a serious player in the ever-evolving landscape of digital media and advertising.

Under the sunny Madrid sky, we were privileged to hear from a diverse lineup of esteemed keynote speakers hailing from Spain and Germany as they shared valuable insights on a range of thought-provoking topics including the intersection of artificial intelligence (AI) and digital media, exploring more ways in which AI is reshaping the industry and paving the way for innovative advancements.

Another crucial theme that emerged was the responsibility of media companies in reducing carbon emissions. The speakers shed light on the significant role that media organisations  can play in curbing environmental impact and offered insights into sustainable practices and initiatives.

Additionally, we delved into the power of new attention measurement tools, examining how these tools can drive more effective ad campaigns. By minimizing wasted impressions, these campaigns not only enhance advertising efficacy but also contribute to reducing the carbon footprint associated with digital advertising.

Join us as we reflect on another colourful event done and dusted on The Digital Distillery Podcast.

Featured Speakers

AI:
- Benjamin Bunte, Managing Director of Pilot Ignite
- José Antonio Martínez Aguilar, CEO Making Science

Responsible Media:
- Reyes Justribó Ferrer, Managing Director IAB Spain
- Lisa Vieweg, BVDW Lab Sustainable Digital Advertising & Strategic Partner Lead, Google.

Attention:
- Gerardo Mariñas, CEO SERVICEPLAN
- Jon Artolozaga, Director Intelligence Data & Analytics / GroupM

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner