The Digital Distillery Podcast Network

Green About Media is back for 2023 and this week, we explore a new type of industry; Carbon Intelligence providers.

We hear from Cedara CEO and Global Advisor David Shaw and Eric Shih and what role Carbon Intelligence plays in shifting the global economy toward a sustainable economy. There is a marked shift across all areas of the economy and as with any revolutionary change, those that act fast and change with the tide will come out on top and those that sit on the sidelines and make excuses will suffer.

In this episode of the podcast Eric and David talk about the changing landscape and what businesses need to do in order to catch the boat.

And if you would like to look further into the subject, here are a few articles that Ara has collected for your reading pleasure:

https://www.businessinsider.com/making-net-zero-possible-the-hidden-impact-of-digital-ads-2022-7

https://www.wsj.com/articles/ads-often-run-on-websites-that-come-with-high-carbon-emissions-but-low-returns-study-finds-11669150096

https://martech.org/how-advertisers-can-take-the-lead-in-reducing-carbon-emissions/

https://www.exchangewire.com/deep-dive/deep-dive-a-guide-to-environmental-sustainability-in-digital-advertising/

https://venturebeat.com/data-infrastructure/a-new-metric-in-ad-tech-carbon-emissions/

https://adnetzero.com/

https://www.purposedisruptors.org/advertised-emissions

https://www.clientearth.org/latest/latest-updates/stories/the-legal-risk-of-advertising-carbon-offsets/

https://www.theguardian.com/environment/2023/jan/18/revealed-forest-carbon-offsets-biggest-provider-worthless-verra-aoe


David Shaw, Co-Founder & CEO of Cedara
David has over 15+ years in various leadership & entrepreneurial positions in the media and software industry. Most recently at Teads, he founded Teads Ad Manager, the company's software division where he managed a global team and grew revenue with thousands of brands and over $250mm in annual revenue.

Eric Shih, Global Advisor at Cedara
Eric is a seasoned executive and board member with 20 years of experience across digital media, technology and software. He has a proven track record in building new businesses at both startups (3 successful exits) and global corporations. Eric currently serves as Chief Growth Officer at Lasso, and was previously Chief Supply Officer at Teads.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

This week at the Digital Distillery we have a surprise extra special episode to wrap things up as we prepare for a host of new events currently being planned for 2023.
We are joined by DOOH Consultancy Founder Thomas Koch as he lets us into his more than 50 years industry insight into the importance of balance between digital and analogue, human and machine.

He also describes the establishment of the Stop Funding Hate campaign, why it needed to be formed and the problem that it is casting into the consciousness of the industry.

And we finish up with an update of what else is happening on the TDD Podcast Network over the next couple of weeks.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

In this episode we dig a bit deeper into the topic of Brand Safety & Suitability that came up in our last main episode when discussing the Stop Funding Hate Campaign.

We talk about the difference between these two terms as well as how they have drastically changed over the last few years as well as give you a few tips for how you can give ensure the safety of your own brand.

References:
https://stopfundinghate.info/

https://www.bannerflow.com/blog/the-ultimate-guide-to-brand-safety/

https://pub.doubleverify.com/blog/brand-safety-vs-brand-suitability/#:~:text=Brand%20suitability%20is%20about%20balancing,differs%20from%20brand%20to%20brand.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

In this episode of Green About Media we explore Digital's Carbon Footprint. Does it even have one? 

The answer is yes, and it's pretty big. 

But things are changing and there is actually a lot you can do in your day-to-day and in your company to make a difference.

References:
https://www.raconteur.net/infographics/worlds-digital-carbon-footprint/#

https://www.climateimpact.com/news-insights/insights/infographic-carbon-footprint-internet/

https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think

https://sustainability.fb.com/energy/

https://sustainability.google/

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

It's been a journey.

A journey we all undertook together when my team and I headed off to Vienna for the relaunch of the much loved Digital Distillery Conference which had been on pandemic hold for a few years.

In this, the last full episode of the season, we are hearing from the very special final speaker, the inimitable Thomas Koch as he holds no bars in tearing down the facade of the weaknesses in our industry and provides key insight into how he helped to deliver the most successful marketing campaign in recent German history.

Links:
https://stopfundinghate.info/

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

The idea of Climate Change is certainly nothing new to us in 2022. We know the impact it has on us and are now even starting to see the evidence in our day-to-day lives. But what impact can we have on it?

In this episode of Green About Media, we explore how we got to this point and how it's different from the other cycles of global warming that the planet has experienced. We also explore the different scopes that an organisation, or even an individual can use to measure their carbon emissions in order to better understand where changes can be implemented to create real change.

And we leave you with a question and invite you to record your answer and email it to us:

• Think of a scope 3 emission in your personal/professional life, and something small you could change that would positively impact your emissions

• What are the kinds of conversations are you having with people in your personal & professional life surrounding this topic

• Where have you noticed some of these emission reduction efforts in companies that you interact with

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

Markets, where there are powerful monopolies capable of pushing out the competition and generally setting their own rules, are long known to hamper innovation and restrict consumer freedom.

That's why there are strict regulations in place in the banking, energy, and telecommunications sectors.

So why do the big players in the digital space seen to have free reign?

Today on the Digital Distillery we are looking at something called The Digital Markets act which has just been passed in Europe, and aims to finally curb the gatekeepers of the digital space.

This episode was inspired by the original blog posts from  Jean-Philippe Caste  which you can find here for further reading (adapted from the original French):

Other articles references you can check out here:

https://www.statista.com/topics/4213/google-apple-facebook-amazon-and-microsoft-gafam/#dossierKeyfigures

https://www.pentalog.com/blog/strategy/gdpr-facebook-affair/

https://politheor.net/how-gafa-can-bully-banks/

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

As sustainability and all its subsidiary terms and definitions become increasingly thrown around in media and politics, it's not a surprise that they all begin to blur together for the average person.

This is problematic. That's why we are more likely to pass off these topics as 'too confusing' or 'I can't keep track anymore' and when we do this, not only do we lose scope of what we can do and which companies we should or shouldn't support, but it also means that organisations that aren't doing their part, are more likely to get away with it by simply throwing these words around.

In this episode of Green About Media, we will introduce you to Corporate Sustainable Development expert Ara Almada as she explains the difference between some of these key terms and why it matters.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

Since its popularisation in the family home, Television has been somewhat of a household idol.

Today we look at the evolution of TV to its current connected state, discussing the importance and impact of CTV in the advertising landscape and how it affects our attention and engagement.

Sarah Lewis is on the Digital Distillery Stage this time as she discusses a recent study on tracking users' attention, and what that can tell us about how we engage with this new TV more differently from its traditional and modern counterparts.

We also look at this study's results, the different CTV advertising options available, and which are most effective. The answer may surprise you, it did me!

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

The Digital Media Industry is increasingly being held accountable for its environmental impact. Discussions around ESG, Green Media, Digital Carbon Foot-printing and the responsibility that companies have to minimise the effect of their ‘Dirty Data’ is shifting from a mild hubbub to a dull roar.

In this episode you introduce to you the new show and to the concepts of ESG, Sustainability, the Green Media Movement and the IAB's new committee aimed at tackling the digital media industry's de-carbonisation challenge.

Brought to you by The Digital Distillery, this episode was Hosted, Produced & Engineered by Phil McDowell

Contact us at our website
or email on [email protected]

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner