The Digital Distillery Podcast Network

In this episode of Green About Media, host Phil McDowell sits down with Laura Wade, Global Head of Sustainability Strategy at EssenceMediaCom. Laura shares her journey from being a media expert to becoming a sustainability advocate and strategist. Despite feeling like an imposter due to her non-traditional background, Laura leveraged her 20 years of media experience to drive significant sustainability initiatives.

Laura recounts how she identified the need for sustainable practices within the media industry, convincing her CEO of its importance and undergoing an intensive course to develop a comprehensive sustainability business plan. One key initiative was the development of a sustainable programmatic framework in partnership with Scope3, which focused on reducing carbon emissions in programmatic buys and creating a marketplace for brands committed to sustainability.

Laura emphasizes the need for the digital media industry to treat energy consumption as a precious commodity and to innovate towards more sustainable practices. Her story underscores the importance of persistence, finding allies within the organization, and approaching sustainability as an opportunity for innovation rather than a challenge.

Further Reading:

Laura Wade on LinkedIn
'Playing Big' by Tara Morh
Enhanced Rock Weathering

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

Welcome to The Digital Distillery Podcast, where in this episode, we transport you to the illustrious Delphi Showpalast Theatre, taking the Digital Distillery home again for only the second time to Germany, this time in Hamburg.

As the curtains rise, our esteemed guests take center stage, each bringing their unique perspectives and insights to the forefront of the conversation. First up, we have Natalia Hilgers of Equativ, whose innovative solutions are shaping the landscape of responsible media consumption.

Next, we welcome Anna-Lena Mikoteit-Zerb, a trailblazer in sustainable digital advertising, whose work with the Sustainable Digital Advertising Lab promises to revolutionise the way we approach marketing in the digital age. Through her lens, we uncover the intersection of technology, sustainability, and ethical advertising practices.

And last but certainly not least, we are honored to be joined by Kerstin Niederauer-Kopf, the visionary CEO of AGF Videoforschung, whose expertise shines a spotlight on the challenges facing the increasingly fragmented media industry in Germany.

Throughout the episode, the stage is alive with the energy of intellectual exchange and thought-provoking discourse. From the grandeur of the Delphi Showpalast Theatre to the depths of our discussions on AI and responsible media, this episode embodies a theatrical tone and vibe that captivates the senses and stimulates the mind.

Join us  as we navigate the convergence of technology, ethics, and creativity in the digital age.

For further engagement, questions, or ideas, reach out to us at [email protected] or visit our website's contact page. And for an exclusive behind-the-scenes glimpse of our time at the Delphi Showpalast Theatre, be sure to check out our recap video.

Until next time, embrace the drama of innovation and let your imagination soar in the digital distillery of possibilities.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running.

If you missed part 1 of the episode do go and check that out first!

This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to the stage to talk all about Sustainability, AI, Employer Branding, Data Ethics’s and so much more.

There was so much even that we couldn’t even fit it into 1 day and so hosted the event over two, both at the top and the bottom of the stunning Timmelsjoch Valley.

Join me as we head to day 2 of the event with interviews from some of the days key speakers.

You can check out our guests here:

Sabine Hodgson - Speed U Up

Reinhard Lanner - St Elmo’s Tourism

Juergen Schmidt - Content Garden

And if you want to see what the venues and the landscape actually looked like you can check out this great recap video the video team came up.

Recap Video

As always do get in touch with any questions or ideas at [email protected] or go to the contact page on the website. 

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

Something a little different today. We are in the middle of Travel Season for The Digital Distillery Podcast network, and as such I have put together a little recap episode from one of our recent events all about Sustainable Tourism in Austria. 

The episode was originally released in late 2023 for The Digital Distillery Podcast, and while not strictly digital sustainability focused, it does have a strong focus on traditional sustainability when it comes to the tourism industry. 

If you have never heard one of our Digital Distillery Podcasts before this is a great introduction to those events.

We will be back with brand new content on Green About Media in a few weeks time.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running.

This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to the stage to talk all about Sustainability, AI, Employer Branding, Data Ethics’s and so much more.

There was so much even that we couldn’t even fit it into 1 day and so hosted the event over two, both at the top and the bottom of the stunning Timmelsjoch Valley.

Join me as we head to day 1 of the event with interviews from some of the days key speakers and day 2 will be hot on its heels with a seperate ep coming shortly.

You can check out our guests here:

Benedikt Streb - Brand Matters
Markus Bischof - P8
Julien Chabert - BROIDR

And if you want to see what the venues and the landscape actually looked like you can check out this great recap video the video team came up.

Recap Video

As always do get in touch with any questions or ideas at [email protected] or go to the contact page on the website. 

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

Today on Green About Media we have the privilege of 'listening in' on a recent podcast episode from  IAB Europe, Policy Matters with host Inez Talavera De La Esperanza

The interview with Eric Shih from Carbon Intelligence Platform Cedara, covers; The growing importance of Sustainability in Digital Advertising, The EU environmental policies shaping business, and the challenges and opportunities that are beginning to arise from these new regulations.

I highly recommend that you go an check out the other IAB Europe's podcasts over on their network and a huge thank you again to IAB Europe for letting use parts of your interview in this episode.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

Summary

Today on Green About Media we hear from Fiona Salmon, the Sustainability Lead at Captify, as she discusses the importance of sustainability in the digital space. She shares her background and career path, highlighting her transition from print to digital media sales. Fi emphasises the need for awareness about the environmental impact of digital campaigns and the importance of measurement and auditing. 
She also discusses the challenges and mistakes in data collection and the significance of year-on-year data comparison. Fi shares insights on reducing carbon emissions in campaigns and the role of a green task force in driving sustainability initiatives. She concludes with advice for individuals and companies looking to get started on sustainability.

Takeaways

• Awareness of the environmental impact of digital campaigns is crucial in the digital space.
• Measurement and auditing are essential for understanding and reducing carbon emissions.
• Year-on-year data comparison is important for tracking progress and setting sustainability goals.
• Reducing carbon emissions in campaigns can lead to improved performance and increased profitability.
• Setting up a green task force can help drive sustainability initiatives within a company.

Links & Recs:
The Sustainable Business Book
Fiona Salmon

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

In this episode of Green About Media Stephanie Scheller discusses the launch and operations a sustainability consultancy within Omnicom Group. 
She shares her background and journey, as well as the process of pitching and funding  her idea to make it a reality.
Stephanie explains the day-to-day activities of the unit, including consulting advertisers on eco-efficient media planning and helping media vendors become more sustainable. She emphasises the importance of measurement and offers advice for individuals looking to start sustainability initiatives in their organisations.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

Welcome back to a brand new season of The Green About Media Podcast, where we delve into the intersection of digital innovation and environmental impact.

Heading into Season Two, we're excited to bring you insights from professionals driving sustainability within their organisations. 

Join host Phil McDowell in this introduction episode as he introduces the fresh concept for this season, provides updates on upcoming sustainability-focused legislation, and explores a company that's revolutionising traditional capitalist thinking to tackle environmental challenges head-on.

Listen in to discover how we're navigating the complex landscape of environmental sustainability in the digital age.

Links:
The World Counts
New Legislation
Patagonia New Direction
Article - Profits in a world of climate change
Better Media

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner 

A special holiday season poem for ShowHeroes and the Digital Distillery team

We will be back for another season of the show next year when the event season gets up and running then. 

Until then, enjoy you holidays time off and the company of your loved ones.

Thanks for coming on this journey with us for another year.

Your Truly,

Phil

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner