We all have that inner child in us, that dream job we always wanted. What happens when you allow that inner child to come out or think about that dream job. A feeling of excitement, giddiness, big grin on your face! We need to find out how we can show our audience that our product or service will make them feel the same way. Find out what makes your audience feel like a rockstar.

A bit of a story time today. We really dive deep into the thinking behind posting on social media, don’t fall into the noise with your competition. Speak out with a message that means something.

This one gets real, we find our self diving into the debate or motivation vs drive. If you are someone who listens to a motivational YouTube video every morning, or a Tony Robbins video at night, or maybe you are even paying someone money to get motivated. If this is you, then you NEED to listen to this episode.

Gary vee always promotes documentation over creation as the key to building an authentic audience all whilst staying true to yourself. For me being employed by a big company and working with clients it's always creation, mapping it out months in advance. I have been pre-built through employment to create my communication rather than document it. I now have the false view that documenting is doing something on the fly with no planning, purpose or direction. When you rip the layers off this false mindset, you realise social media or any platform you communicate on is just a place for one human to speak to another human. Another human on your journey may engage in creation of communication, but I don't believe they will truly believe you or take action on it because you haven't built any trust with them. You have to be willing to be vulnerable and speak your real thoughts in your mind at that moment of your journey to get to the true conversation that needs to happen for you and your listener to get over that challenge you are both facing. That's why now from this episode forward I am aiming to discuss my 'Real Thoughts'.

I got into a heated debate with my mum, and I was shocked to hear her view on this. This way of thinking is your guaranteed ticket to a failed business and a miserable life.

I truly believe fitness is one of the drivers towards a successful business. Fitness is key in making you feel better both in the body and mind. It allows you to be body positive, more confident, healthier and stronger to deal with business. The fact is, if you are healthier you can handle more.

Stop obsessing over the looks of your website. It is is so easy to get tied up with the looks of your website, wanting this element here and that one there, this image here that one there. You can spend forever obsessing over the look of every part of your site, sales funnel, ad, but make very little difference to conversions. Start focusing on high conversion contributors.

We learn from testing, so I have initiated my first podcast experiment. Join me in learning about the digital marketing science behind the title change of my podcast.

Knowing your customers knowledge of their problem and experiences with dealing and trying to overcome it is crucial to you creating custom marketing that evokes emotion. Emotion = Action (sale, test, email subscription.....)

This is a super relevant episode for the current times. To sell your product or service you need to know this inside out; 1. What is the problem your customer has, 2. What are the feelings your customer feels towards this problem. The deeper you go with this the bigger response you will create i.e sales, engagement, subscriptions etc.