Winnie, Chris, and Karthik cover the latest news and trends in the digital marketing and ad-tech world.

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This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

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This week, we hear consumer trends and insights from Dr. Esta Shah of the College of Charleston. Conversion Funnels, Social Influence & Conformity, and the difference between a promotion-focused approach and a prevention-focused approach when trying to advertise to consumers are just some of the topics she covers in this episode. 

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
• twitter.com/digitalignite
• instagram.com/digital_ignite/
• Digital-Ignite.com

Welcome back to the Digital Madvertising Podcast. In this episode, we cover the week's social media news. We dive into Holiday Shopping trends and Consumer Insights and discuss how businesses can optimize for maximum benefit during this season. 

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
• twitter.com/digitalignite
• instagram.com/digital_ignite/
• Digital-Ignite.com

Welcome back to the Digital Madvertising Podcast. In this episode, we cover the week's social media news. TikTok, Snap Chat, and Twitter all made the headlines, and we quickly dive into each. Sit back and enjoy the show.

Make sure you subscribe and share with your friends! 

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
• twitter.com/digitalignite
• instagram.com/digital_ignite/
• Digital-Ignite.com

Well, Elon has let it sink in! His finalized acquisition of Twitter has created an enormous buzz, and this week we dive into his plans for Twitter and what that might mean.  Live shopping and CTV are the trends of the season, we discuss these and more in this episode of the Digital MADvertising Podcast

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
• twitter.com/digitalignite
• instagram.com/digital_ignite/
• Digital-Ignite.com

In this episode, we get a bit spooky! We cover Halloween marketing ideas from Burger King and Chiptole, Liquid Death X Martha Stewart and Metaverse updates! 

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
• twitter.com/digitalignite
• instagram.com/digital_ignite/
• Digital-Ignite.com

We follow up on last week's conversations with our 'two cents on how brands utilize the Halloween theme in their branding to create engaging campaigns. 

Show us some love, share, and subscribe! We are looking to enlighten anyone looking to learn more about the digital marketing & tech space. Sharpen your knowledge to impress your peers or pick up some new ideas for future campaigns.

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital MADvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
• twitter.com/digitalignite
• instagram.com/digital_ignite/
• Digital-Ignite.com

Welcome back everyone! 

In this episode we introduce our new co host Winnie Teal! We cover Tik Tok… Again. BeReal, GenZ Trends and your weekly Tech Updates 

Show us some love, share and subscribe! We are looking to enlighten anyone looking to learn more about the digital marketing & tech space. Sharpen your knowledge to impress your peers or pick up some new ideas for future campaigns.

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
• twitter.com/digitalignite
• instagram.com/digital_ignite/
• Digital-Ignite.com

In this week's episode, we cover how Elon came back to buying Twitter and what has changed since he first hinted at it. The growth of OTT, CTV, and what are some of the biggest benefits its growth has offered to advertisers. Also, we look into Live Shopping and its entry for the American consumer.  

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
• twitter.com/digitalignite
• instagram.com/digital_ignite/
• Digital-Ignite.com

1st, 2nd, 3rd, and 'Zero' Party data. This week we break down the different types of data with what each type of data is, how you can use it and how to access it.
For our Weekly media updates segment, we look into FIFA 23 and their TV show partnership, Instagram and Youtube Updates. Political marketing and its limitations on Social Media platforms and Macy's new marketplace for 3rd party sellers. 

Follow our weekly podcast for bite-sized info on important topics regarding the Digital Marketing and Tech Space, along with the weekly tech & media updates and what they mean for us as Marketing professionals and business and advertisers alike. 

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
• twitter.com/digitalignite
• instagram.com/digital_ignite/
• Digital-Ignite.com