The Digital Pulse Podcast

In this episode of Digital Madvertising we cover the different types of data out there for marketers plus the Uber and Rockstar hack. Amazon and Apple jumping into the NFL and other trends from this past week in digital marketing and tech. 

Intro: Hey everyone welcome to the Digital Madvertising podcast. Here we are going to be discussing the weeks news, trends and updates from the world of digital marketing and tech. I am your host Chris Clark and with me I have my co hosts Karthik Nair and behind the scenes making all the magic happen is Connor Sage. Karthik, hows it going? 

1. Content Notes

Uber and Rockstar Hack news 

Rockstar Games was hit over the weekend by an attacker who claimed to have accessed its Slack channel to steal data on an upcoming release, and may be the same person who compromised Uber. Two highly impactful cyber attacks on ride-sharing service Uber and video game developer Rockstar Games that unfolded over the space of three days are being tentatively linked after a threat actor going by the handle teapotuberhacker claimed to be behind both incidents.``What comes to mind when we think about security breaches is usually the stealing and selling of personal user or employee data, but this attack is slightly different. When stolen data like this is published on social media, it can be almost impossible to limit the damage and reach of the data.”

Speaking of data, our topic to discuss today is about ‘Data’, the difference between data gathered and data found. Or 3rd party vs Zero party. 

type of data has been largely overlooked: zero-party data.

Media Updates

Tiktok: TikTok yielded the most ad money from direct-to-consumer marketers during the second quarter, with $30 million in sales and a 231% jump during the past 12 months

Be Real features copied by TikTok as TikTok Now. 

“BeReal reveals a desire for a less-is-more approach that centers on authentic content. "For brands, reinforcing empathetic marketing materials and approachable campaigns, while avoiding distorted imagery and other fake communications, is the way forward,"

The National Football League has reached a multiyear deal with Apple Music to sponsor the Super Bowl Halftime Show, beginning with the American football championship game in February 2023,

OTT: Amazon ‘Thursday Night Football’ vs DirectTV 

Disney Ad supported tier

Adobe just bought Figma for $20 billion

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
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• Digital-Ignite.com

 Digital Madvertising is back and better than ever. Each week we will be covering the always-evolving world of digital advertising & technology in a digestible short-form way. If you are in the digital advertising space, marketing, business owner, or someone who is looking to gain knowledge this pod is for you! 

In this episode, we uncover Netflix’s possible entry into advertising and what that could mean for you as a customer or business owner/marketing professional. 

We also look at  Apple, which has pushed for more privacy measures over the past few iOS updates, and how they are looking at creating their own ad monopoly.

Show notes:

Intro: Hey everyone welcome to the Digital Madvertising podcast. Here we are going to be discussing the week's news, trends, and updates from the world of digital marketing and tech. I am your host Chris Clark and with me, I have my two co-hosts Karthik Nair and Connor Sage. Guys, how's it going? 

Netflix News - Service starting in Nov 2023

Netflix Inc. is considering pricing its new advertising-supported tier at $7 to $9 a month, half as much as its current, most-popular plan, which costs $15.49 monthly with no commercials. 

The goal is to attract subscribers who are willing to watch some ads in exchange for a lower monthly rate. Trying to strike a careful balance between reaching a more cost-conscious consumer while still offering a pleasant experience.

US$65 cost for a thousand views, seeking a minimum US$10m annual ad spend commitment from companies now, and touting the company can get 500,000 subscribers on the ad-supported tier by the end of 2022.

Netflix plans to sell about four minutes of commercials per hour for the ad-supported service. The company will show advertisements before and during some programs, but not after. 

Cons

• Not much targeting is available to curate ads toward viewers in the start. 
• The same spots don’t repeat over and over again.
• It’s also telling advertisers it wants to make smaller deals upfront so it doesn’t overpromise and overwhelm viewers with the spots.

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
• twitter.com/digitalignite
• instagram.com/digital_ignite/
• Digital-Ignite.com

Welcome back to Digital Madvertising powered by Digital Ignite. Today we are speaking with a man of many talents. Steve Hoffman, the CEO & Chairman of Founders Space (see Steve's bio below). Steve blew my mind during this interview, the man has done so much and across so many verticals. He has worked everywhere from Hollywood & the Silicon Valley all the way to Japan. Check out where to find Steve and more information on all of his endeavors below. He has written 3 award-winning books you can find in the bio.  Thank you Steve for coming on and talking with us!

Links to Steve's pages:
https://www.foundersspace.com/hoffman/?share=facebook&nb=1
https://www.foundersspace.com/hoffman/?share=twitter&nb=1
https://www.foundersspace.com/hoffman/?share=linkedin&nb=1
https://www.foundersspace.com/hoffman/?share=reddit&nb=1

Steve Hoffman (Captain Hoff) is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries.

Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving a Startup” (HarperCollins), and “The Five Forces” (BenBella).

In addition, Hoffman served on the Board of Governors of the New Media Council, was the founder and Chairman of the Producers Guild Silicon Valley Chapter, and was a founding member of the Academy of Television’s Interactive Media Group.

While in Hollywood, Hoffman worked as a TV development executive at Fries Entertainment, which produced over a hundred TV shows, acquired by MGM. He went on to pioneer interactive television with his venture-funded startup Spiderdance, which produced interactive TV shows with NBC, MTV, Turner, Warner Brothers, History Channel, Game Show Network, and others.

In Silicon Valley, Hoffman founded several startups, in the areas of games and entertainment, and worked as Mobile Studio Head for Infospace, with such hit mobile games as Tetris, Wheel of Fortune, Tomb Raider, Thief, Hitman, Skee-Ball, and X-Files.

Hoffman went on to launch Founders Space, with the mission to educate and accelerate entrepreneurs. Founders Space has become one of the top startup hubs in the world. Hoffman has trained hundreds of startup founders and corporate executives in the art of innovation and provided consulting to many of the world’s largest corporations, including Qualcomm, Huawei, Bosch, Intel, Disney, Warner Brothers, NBC, Gulf Oil, Siemens, and Viacom.

Hoffman earned a bachelor’s degree in computer engineering from the University of California and a master’s degree in film and television from the University of Southern California. He currently resides in California but spends most of his time in the air, visiting startups, investors, and innovators all over the world.

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
• twitter.com/digitalignite
• instagram.com/digital_ignite/
• Digital-Ignite.com

In this episode we are talking with serial entrepreneur Noah Alper, Noah is the founder of legendary bagel brand Noah's Bagels. He started Noah's as a one-store shop that grew into a $100 Million Dollar exit in 6 1/2 years while helping take it public. He offers a wealth of business knowledge in the start-up and small business category.

Noah is an accomplished motivational speaker, with over 35 years of business and non-profit management experience. He has lectured/presented at: Google • The Commonwealth Club • National Labs Entrepreneur Academy • J.P. Morgan • ADL • Stanford University • Haas School of Business, University of California, Berkeley • The Kellogg School of Business, Northwestern University • Babson College • EO • Sacramento Chamber of Commerce • Association for Corporate Growth • E-2 Entrepreneur Conference, Detroit MI • Mills College • UC Davis Graduate School of Management • The University of Wisconsin Business School • Golden Gate University.

Noah is the author of Business Mensch: Timeless Wisdom for Today's Entrepreneur, a practical guide to help aspiring entrepreneurs find success and satisfaction in their work. Visit www.businessmensch.net for more information.

Learn more about the brands built by Noah.
Read what clients say.

http://noahalperconsulting.com/
https://www.linkedin.com/in/noah-alper-6a7978/

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
• twitter.com/digitalignite
• instagram.com/digital_ignite/
• Digital-Ignite.com

In this episode of Digital Madvertising Powered by Digital-Ignite.com, we are speaking with Mike Dare, CEO and founder of My Financial Trainer. Mike entered the world of financial planning in 2005. Over the past 16 years he has worked with clients ranging from newlyweds, who are just starting out in life, to businesses valued over $100 million.  

As an advisor, Mike likes to keep things simple: protect your income and your assets against unforeseen disasters, save and invest for tomorrow, and review your finances regularly to stay on track.

After realizing the large correlation between physical health and fiscal health, Mike founded My Financial Trainer in 2022.  

Mike's Mantra: Do a little bit each day for yourself.  Physically and Financially.  Your future self will thank you.

https://www.myfinancialtrainer.io/
Phone: 843-548-7565
email: [email protected]

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
• twitter.com/digitalignite
• instagram.com/digital_ignite/
• Digital-Ignite.com

Welcome back to Digital Madvertising powered by Digital Ignite. In this episode I am talking with Michael Houlihan, Michael was the Co-Founder of the world's #1 Wine Brand Barefoot wines. Along with business partner Bonnie Harvey, they started the winery that grew into the Barefoot Wine brand in 1986 and sold the brand to E&J Gallo in 2005. Since then they have founded The Brand Authority, a Forestville, Calif., marketing and branding company. Today Michael Houlihan is a highly sought-after business strategist, keynote speaker, consultant, and corporate trainer. He is also the founder of Business Audio Theatre which you will hear all about on this episode as well as some clips sprinkled in. See more below on Business Audio Theater. 
 
Turnover and lack of engagement are the biggest hidden costs to any business!

The Audiobook Publishers’ Association recognized The Barefoot Spirit as one of the top 5 business audiobooks of 2020. This is a totally new form of business audiobook – “Business Audio Theatre” (BAT) where actors voice the parts in scenes that depict the seminal events in the founder’s story, complete with sound effects and music.

Listeners identify with the story, the brand, and the founding principles. Used as an on-boarding or brand building tool, companies can entertain and educate to encourage loyalty and engagement.

You can find links to Business Audio Theater and more on Michael below 

https://www.businessaudiotheatre.com/
https://thebarefootspirit.com/
https://www.linkedin.com/in/mhoulihan

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
• twitter.com/digitalignite
• instagram.com/digital_ignite/
• Digital-Ignite.com

Welcome back to another episode of Digital Madvertising powered by Digital Ignite. Today I am talking with Mike Flaskey, He is the former CEO of Diamond Resorts International. In August of 2021, Mike facilitated Diamond Resorts' acquisition by Hilton Grand Vacations, departing Diamond Resorts to launch his own sports & entertainment company, Mike Flaskey Entertainment. On top of that, he is also the Founder of the ClubCorp Golf Classic and the Hilton Grand Vacations Tournament of Champions. Learn more about MF Entertainment here https://mfentertainment.com/

MF Entertainment Social Links:
https://www.instagram.com/mikeflaskeyentertainment/?hl=en
https://www.facebook.com/MikeFlaskeyEntertainment
https://www.linkedin.com/company/mfentertainment/
https://www.instagram.com/thevacationdr/?hl=en

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
• twitter.com/digitalignite
• instagram.com/digital_ignite/
• Digital-Ignite.com

Hey all! Welcome back to another episode of Digital Madvertising powered by Digital Ignite. Today we are talking with Ed Kinney, Global Vice President of Corporate Affairs and Communications with Marriott Vacations Worldwide. I met Ed about 3 years ago through our relationship with ARDA (American Resort Development Association). We clicked instantly, he is a massive car and racing guy like myself. He grew up near the Indianapolis speedway and was surrounded by racing royalty from a young age. After college Ed jumped into the tour and travel business with Marriott Vacations Worldwide. We cover everything from the pandemic and how Marriott Vacations Worldwide handled Corona, the future of tour and travel, and some fun racing stories to close out the show. I hope you enjoy it! Please subscribe to the pod on either Spotify or Apple or wherever you download your podcasts. 

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
• twitter.com/digitalignite
• instagram.com/digital_ignite/
• Digital-Ignite.com

Today we are chatting with Christian Zimmerman CEO & one of the founders of Qoins. That's Qoins with a Q. If you haven't heard of this dope app Qoins turns small transfers throughout the month into one big monthly contribution towards your DEBT or SAVINGS goals.

Qoins is a debt payment app that merges the concept of spare change investment with paying debt. With Qoins, any spare change from your purchases will be saved to help users pay their debt. Apps such as Acorns round pennies after transactions for investment. Following the same idea, a review of Qoins shows how the app uses spare change as a way for users to pay off debt.

Visit Qoins.com or head to your app store and download the Qoins app now. 

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
• twitter.com/digitalignite
• instagram.com/digital_ignite/
• Digital-Ignite.com

In this episode, we continue down the path of mixed martial arts. We have Jake Hattan with us on the pod, Jake Hattan is a two-time World Title Holder and has competed against top fighters around the world. In addition to being a world champion fighter, Jake has the distinguished honor of being inducted into the Mixed Martial Arts Hall of Fame in 2005. We finished his career with a 15-1 record. 

Jake is one of the most recognized and respected managers in MMA. He has represented and managed MMA fighters in the UFC (The Ultimate Fighting Championship), former WEC (World Extreme Cage Fighting), Strikeforce and other prominent promotion companies. Jake continues to work with, manage and train many of today’s top fighters, maintaining the closest possible connection with these important marketing partners. Jake’s close connection with fighters, the UFC and other top MMA organizations gives him valuable insight into the growing and evolving world of MMA.

Jake Hattan’s unsurpassed reputation in the MMA industry is a major contributing factor to his authority stature; one that has been established by years of deep-rooted experience. Nevertheless, not only does he have a diverse background in MMA, he also has an authentic business style which has earned him his excellent reputation and respect.

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
• twitter.com/digitalignite
• instagram.com/digital_ignite/
• Digital-Ignite.com