I sit down with Ed and Dylan Schultz, a father-son duo of mixed martial artists based in Charleston, SC. I met them both at Checkmat Charleston BJJ when I started my Jiu-Jitsu journey back in October of 2021. I was talking with Ed one class and he brought up using mixed martial arts to help teens and young adults channel aggressions, insecurities, build confidence, and get a great workout. 

His son Dylan, now 1-0 as an MMA fighter has basically been raised on the mats with his dad. He wasn't pushed by Ed to get into any specific mixed martial arts but he found himself back on the mats as a teenager with a passion to become a UFC fighter.  This was a great podcast to pull some life tidbits from.  Please leave us your feedback and follow us on social media at @digitalmadvertising on Instagram. 

Go follow Ed and Dylan's mixed martial arts journey together on Instagram @dylanschultz4712 @edschultz4

Digital Madvertising is powered by Digital Ignite 

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

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Jack of Jack’s Passive Income is a leader in educating those on the inner workings of the crypto marketplace. He is building a community on YouTube and Twitter centered around promoting information and education for those wanting to dive into the crypto world.

In this episode…

Are you curious about cryptocurrency and wonder where it is going? If you’re wondering where to begin your research to better understand the stability and predictability of bitcoin, this episode is for you. 

If you haven’t heard about him, Jack of Jack’s Passive Income is a leader in guiding people to better understand the cryptocurrency marketplace. He is helping people build a better environment centered around education and empowering those who are considering joining the bitcoin community. Understanding cryptocurrency and the inner workings of cyber tokens can be daunting, which is why Jack promotes information and education as a number one resource for all things crypto. So, are you ready to take the jump and discover the world of bitcoin?

In this episode of Digital Madvertising, Chris Clark and Mike Samet sit down with Jack, the Host of Jack’s Passive Income, to discuss the algorithmic currency reserve and explain the benefits of DAO and DEFI cryptocurrency. Together, they talk about the importance of researching before investing in cryptocurrency tokens, how to avoid phishing and fraudulent schemes, and informational trends in the market that can make or break profits. 

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

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Grayson Frizzelle is the Director of Social Media at Digital Ignite and is the Founder, Social Media Strategist, and Marketing Consultant at A La Gray Collective. She has worked with clients in over 12 industries, from food to medical, and helped them grow by better understanding and enhancing their social media marketing experience. She has helped notable brands like Last Resort Grill, Comet Security, and Pittman Plastic Surgery scale and boost brand awareness. 

She graduated from the University of California, Los Angeles, with a degree in communication and media studies. Grayson held internships to enhance her knowledge of social media communications and worked on the Attorney General campaign for Vice President Kamala Harris, Uma Oils, Karla Otto, and SkinOwl.

In this episode…

Are you looking to tap into the potential of social media to scale your brand? How do you take your brand from luxury and turn it into a necessity? 

For Grayson Frizzelle, social media is more than connecting brands and consumers on social media — it is bringing your story to life. Through her experience and drive, she knows what it takes to turn growth targets into actionable goals to scale your brand. By creating engaging content across platforms, you can effectively and efficiently engage with your target audience. So, are you ready to get the results you were hoping for? 

In this episode of Digital Madvertising, Chris Clark is joined by Grayson Frizzelle, Director of Social Media at Digital Ignite, to discuss building the foundations of a successful social media campaign to achieve your business goals. Grayson talks about how social media content can fortify relationships with clients, effectively using data to leverage engagement and target your audience, and creating a story to showcase a brand’s experience. 

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

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Mike Samet is the Managing Partner and CEO of Digital Ignite. He is an experienced executive in marketing campaigns and developing strategies based on data. He is the CEO of The Development Group, where he and his team build from the foundation up to bring better monetization of data. Previously, Mike was the COO of New Point Digital, Operational Partner at Central Radio Group, Director of Special Projects at Grandview Marketing, and Account Executive at Infinity Broadcasting.

In this episode…

With the massive shift to digital due to the pandemic, how can your brand stand out against the competition? What can you do to optimize your digital strategies for a better return in the New Year?

There is an opportunity to create a competitive advantage by examining data and creating correlated digital strategies. By conveniently delivering your brand’s message, you can bring awareness to neutral audiences to drive consumers and produce growth.  Mike Samet has experience in executing successful digital marketing campaigns, and he is here to share his tips and thoughts with you. 

In this episode of Digital Madvertising, Chris Clark sits down with Mike Samet, Managing Partner and CEO of Digital Ignite, to discuss digital advertising trends that spurred growth in 2021 — and how that will carry over into the New Year. Mike talks about the market trends of cryptographic currency, how to create a digital message using artificial intelligence, and what trends you can look for in 2022.

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

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For the past eight years, Ben Abzug has been the Assistant General Manager for the Charleston RiverDogs, a minor league baseball team that holds the only title of being Low-A East Champions. He brings extensive knowledge of how to increase sales and attendance from his previous role as General Manager for the Burlington Royals of the Appalachian League.

Ben graduated from Purdue University - Krannert School of Management with a Bachelor of Science in Marketing and Marketing Management. He built his baseball managerial experience by interning with the Cedar Rapids Kernels Baseball Club for two years after graduation.

In this episode…

How can you sift through the data to drive more revenue? Are you symmetrical with your consumers’ needs? 

Ben Abzug knows the efficacy of measuring data and thinking from a consumer standpoint to meet consumer needs. By studying the data, a business can deploy marketing tactics to target specific demographics. Ben has experience studying results from digital campaigns to discover buying behavior and convert it into increased revenue. Want to learn more?

In this episode of Digital Madvertising, Chris Clark talks with Ben Abzug, Assistant General Manager at Charleston RiverDogs, about how the RiverDogs are leading the entertainment experience in minor league sports. Ben shares how the team repositioned themselves to be leaders of the league, creating a unique consumer experience, and why examining the data really matters when increasing sales.

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

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Matt Pecoy is an experienced corporate lawyer and Partner at DarrowEverett LLP. Matt focuses on startups and middle-market mergers and acquisitions, private equity, venture capital, and general corporate matters. Matt represents a wide range of clients, from accredited investors to growth-stage companies and small to medium-sized, privately-held companies. He counsels clients on corporate formation and structuring, employment law issues, securities law issues, and complex commercial contract negotiation. 

Matt graduated cum laude from the College of Charleston with a Business Administration degree and earned his Juris Doctor from the University of South Carolina School of Law. He enjoys playing ice hockey, snowboarding, and live tunes.

In this episode…

Are you looking to start your business but not sure where to find productive, well-informed legal advice for transactions? What if there was a way to achieve the right strategy for you?

Matt Pecoy knows the efficacy of beginning a business with well-organized books — especially from a corporate governance and foundational standpoint. Are you searching to transform your organization into something exceptional? Establishing solid relationships, building data-based strategies, and using digital technology can help achieve the growth you desire for your brand. 

In this episode of Digital Madvertising, Chris Clark has a conversation with Matt Pecoy, Partner at DarrowEverett LLP, about the role of corporate agreements during a startup. Matt discusses the importance of maintaining and cataloging data, how digital marketing can scale a brand, and how to make your brand stand out in the marketplace.

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

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Karen Thrower is the Founder and CEO of Kharis Connect, a mobile app that connects black-owned businesses with consumers. Through her app, a business has the space and resources to encourage collaboration among the community. 

Karen ignited her passion and drive for connecting her community while working for Noisette, a special events company. At Noisette, she sharpened the analytical and organizational skills that would provide her with the tools to build Kharis Connect.

In this episode…

How do you empower a brand? Is your business aligned and understanding of consumers? Do you want to take the leap, step out into the light, and grow and scale your business? 

Karen Thrower knows the value and efficacy of building your brand’s influence and culture by aligning it in the eyes of the consumers. She believes in being and doing better. Karen has poured her passion into creating a framework for black-owned businesses to advertise, connect, and scale their brands through a single digital platform. Are you ready to move forward?

In this episode of Digital Madvertising, Chris Clark talks with Karen Thrower, Founder and CEO of Kharis Connect, about the power of connecting and growing the black-owned business community. Karen shares the inspiring story of scaling her consulting agency, how to remove barriers, and how she is supporting and developing black-owned businesses through advertising.

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

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Joe Garrick enjoyed creating unique stories as a child, so when the pandemic halted the world, he found passion and purpose in writing children’s books. He is the author of two published children’s books, Whose Hoof is That? and Billy the Dentist. He is the Director of Business Development for Digital Ignite, a digital advertising agency.

Joe graduated from Appalachian State University and started a career in logistics and data analytics, working for Coyote Logistics, Medledge, and Bardavon Health Innovations. His third book, The Best Bagel Book, will release Fall 2021.

In this episode…

What are the steps to successfully market a children’s book? How can an author find resources to promote and complete their work successfully? 

Joe Garrick is the self-published author of Whose Hoof is That? and Billy The Dentist and knows the trials of self-publishing — and the steps to succeed. He digs from his marketing and consulting past to advertise his works. Joe found success using proven sales tactics, utilizing a knowledgable team, and making memorable connections to promote his books. 

In this episode of Digital Madvertising, Chris Clark is joined by children’s author Joe Garrick to talk about what it takes to create and publish a book. Together, they discuss why communication and networking are key, the importance of utilizing marketing and advertising tools, and how to overcome obstacles in the publishing world.

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

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Matt Spath is the Director of Marketing for Palmetto Goodwill. He is a digital marketer and entrepreneur with over 20 years of experience creating unique marketing strategies. Matt began in the sports world, working with the Buffalo Sabres, SportsChannel Florida, Office Depot, and Season Ticket Solutions. He assisted in marketing and developing centers for MEDcare Urgent Care before beginning his career with Palmetto Goodwill.

In this episode…

With the shift to digital marketing, how do you reach potential consumers across different channels? Is it possible to launch multiple simultaneous campaigns?

According to Matt Spath, who has experience utilizing data and working with multiple channels of marketing, the truth is in the data. By examining the transparency of data, digital marketing can target specific audiences, no matter their demographics. In this digital age, access to the internet is at our fingertips. To run a successful campaign, Matt says that brands need to evolve with the digital trends to reach their audience.

On this episode of the Digital Madvertising Podcast, Chris Clark sits down with Matt Spath, Director of Marketing for Palmetto Goodwill, to discuss why data is essential in digital marketing. Matt talks about his career in marketing, the relationship between Palmetto Goodwill and Digital Ignite, and how you can stay ahead of the curve in marketing with strategic digital tactics.

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

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Jason Gamel is the President and CEO of the American Resort Development Association (ARDA). He has over 20 years in the industry and served as the Vice President of State Government Affairs at ARDA, Senior Vice President of Legal at Wyndham Destinations, and a firm member for Baker & Hostetler, LLP.

Jason graduated from the University of Michigan with a Bachelor’s in Political Science and Human Resource Management. He also graduated from the University of Florida - Fredric G. Levin College of Law with his Doctor of Law degree.

In this episode…

When we go on vacation, we want to take some of the comforts of home with us. For many, finding flexible and affordable accommodations is demanding and taxing, but what if it doesn’t have to be?

To Jason Gamel, a timeshare is an effortless opportunity to bring families together. He is the President and CEO of the American Resort Development Association. With over 87% of owners having a high satisfaction rate, Jason knows that once people understand the special qualities of a timeshare, they will have more time to commit to a healthier lifestyle, family, exploration, and global communities; they’ll have more opportunities to make memories.

In this episode of the Digital Madvertising Podcast,Mike Samet sits down with Jason Gamel, the President and CEO of the American Resort Development Association (ARDA). Together they discuss the importance of education to buy a timeshare, an in-depth look at the point system and the benefits, and the misinformation surrounding the timeshare industry. Plus, Jason sheds a positive light on the joy a timeshare brings to families across the globe. Build your vacation portfolio with this episode!

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

Follow us!

• linkedin.com/company/digitaligniteagency
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• Digital-Ignite.com