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Lara Schmoisman and Don Allen, CIO/CISO of Moda Operandi, discuss the evolution of e-commerce, the impact of AI on user experience and SEO, and strategic technology adoption for competitive advantage.

We'll talk about:

• The surprising truth about SEO today—and why organic reach is (almost) a myth.
• Why a "compelling website" is now just "table stakes" in e-commerce.
• The strategic shift: when to build bespoke tech and when to buy off-the-shelf solutions.
• How AI is revolutionizing product tagging and SEO for high-fashion platforms.
• The biggest challenge of migrating to new platforms—it's not the tech, it's the people.
• The key difference between physical and online stores: dynamic personalization.
• Moda Operandi's marketplace strategy: leveraging it for hard-to-store items and new designers.

For more information, visit Don Allen' LinkedIn.

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