There have been a lot of terrible marketing promotions over the years, but does the American Airlines AAirpass from 1981 take the cake?

The AAirpass was a membership plan that gave its users unlimited, first-class flights, anywhere in the world—for life. To say that people took advantage of this is an understatement, and the program was soon costing American millions of dollars a year.

This is a look back on a promotion created by a company that had its backs against the wall. This interesting story also looks at how much air travel has changed since the 1980s.

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