Before the Launch with Brenna McGowan

The DM Strategy That Increased My Launch Sales


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Are you afraid of being too pushy or “salesy” — and possibly missing out on sales?


In this episode, I’m talking about the easiest way to increase conversions during your launch—social selling (aka one-on-one conversations).


Whether it’s in the DMs or through email, this tactic is the grassroots tactic that can catapult your next launch or promotion. 

I’m breaking down what “social selling” actually means, why consent-based selling builds trust and results, and how you can start now—even if you're nervous.


Here’s what you’ll take away:


  • Why you don’t need tons of volume – just a way to open up conversations with the *right* people


  • How “consent” is the secret ingredient to social selling


  • The one mindset shift that makes conversations feel natural


  • A simple CTA strategy that gets responses without being weird


  • What I did mid-launch that boosted my close rate to nearly 100%


🎧 Listen now to learn how one-on-one convos can quietly supercharge your sales—without the awkward pitches.

Referenced Episode: https://brennamcgowan.co/episode14


✨ Want support with your launch messaging? Join the Pre-Launch Plan Program – doors close September 24, 2025! 

Your Next Steps:


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Before the Launch with Brenna McGowanBy Brenna McGowan

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