Dr. Jeannie Lawrence is back to discuss the shifts she has made in her doctor coaching business, SANCTUARY For Women Physicians. The last time she was on the podcast, she was new to The Doctor Coach School™, and since then, Dr. Jeannie has experienced incredible growth and is now a 6-figure doctor coach.

In this episode, Dr. Jeannie and I discuss her journey building her doctor coaching business and how she was able to apply what she learned in our training programs. 

She shares her experiences actively growing her business, such as the importance of self-trust, acknowledging her identity beyond being a physician, and how she overcame negative emotions that were holding her back.

We also talk about Dr. Jeannie’s Breathe Framework and how I have used it when I encountered unexpected situations that caused my brain to spin. It helped me refocus and Dr. Jeannie shares how her clients leverage it to ground their emotions and improve self-awareness.

From one-on-one coaching to launching group workshops and owning her intellectual property, Dr. Jeannie is candid about what it took to scale SANCTUARY and the results her clients have achieved. Whether you are considering joining The Doctor Coach School™ or are looking to see the impact of doctor coaching on business growth, this episode is for you. 

Want to hear more about Dr. Jeannie’s journey to becoming a high-earning doctor coach? Listen to episode 71: Getting Clients Results By Using Your Intellectual Property Developed From Your Story

Connect with Dr. Jeannie Lawrence:

Website: Jeannie Lawrence, MD

Instagram: Dr. Jeannie | Psychiatrist + Life Coach For Women Physicians (@dr.jeannielawrencemd) • Instagram photos and videos

Let's Connect:

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• On my website

In today’s episode, I’m talking to the doctors who know they want to coach, but feel completely stuck when it comes to showing up on social media.

If that’s you, you’re not alone. I get it. I was you.

Social media feels like a stage. A performance. It’s like, “What do I say? How do I look? Am I credentialed enough? Will they even take me seriously?” And listen, I don’t think anyone struggles with this quite like doctors do, especially women doctors, because we’ve spent our whole careers being told how we’re supposed to look, speak, and show up.

And now, as you step into coaching, the rules feel unclear, but the pressure still feels very real.

So in this episode, I want to help you reframe all of that. I want to show you how to stop performing and start connecting, how to be yourself on social media and make money doing what you love. I’m breaking down my exact four-step framework that I teach inside IPMD (Intellectual Property Mastery for Doctors), so you can:

• Own your expertise without needing 10 extra certifications
• Turn your story into a clear, proven process
• Build an in-demand offer that sells itself
• Activate demand without performing or going viral

This is exactly how I went from barely making money in year one, hustling as a “tugboat” coach, to creating five-figure months and signing high-ticket clients just by being me. No fluff. No gimmicks. No fancy branding. Just real results from real transformation.

If you’ve ever thought:
 “I want to coach… but I hate social media.”
 Or…
 “I don’t want to become someone else just to sell my offer.”
 Or…
 “I know I can help people, I just don’t know how to get them to see that.”

Then this episode is for you.

And if you’re ready to turn your IP into income using this exact framework, I want to personally invite you to join me inside IPMD. It’s my six-month program where I help women doctors become in-demand coaches and sign their first 5K–20K client, without losing themselves in the process.

Enroll by March 31st at 11:59PM to get access to our Demand Activation Intensive, a 1:1 coaching call with me, and a fireside chat with my highest-level clients.

Join IPMD Now And Claim Your Bonuses.

Have questions regarding IPMD, book a "Decision Call" here.

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• On my website

If you’ve been sitting on a coaching dream but keep hesitating because of everything happening in the world or because you think you need more experience, another certification, or a perfect brand, this episode is for you.

In today’s episode, I’m walking you through my signature IP to Income Blueprint, the exact four-step process I use inside of IPMD to help women doctors become in-demand coaches with premium, transformational offers.

You’ll learn why this is the best time to build a coaching business (yes, even now), how to stop centering your business on fear or perfectionism, and how to finally make money from the transformation you’ve already lived.

I break down:

• Why coaching is not self-indulgent, it’s necessary
• What intellectual property (IP) actually is and why you already have it
• The real reason branding and low-ticket offers aren’t working for you
• How to extract your story and turn it into a high-ticket, results-driven process
• The four-step IP to Income Blueprint and how it helps you sign your first client
• Why your belief is more powerful than your website
• The three reasons doctors are under-earning and how to fix it

This isn’t just about income, it’s about impact. And it all starts by believing that what you’ve already lived is valuable enough to change lives.

Inside IPMD, I walk you through:

1. The Authority Shift – Build belief in yourself and your offer
2. Transformation Protocol – Turn your story into a results-driven process
3. Demand Design – Infuse your offer with psychological demand triggers
4. Demand Activation – Share your offer confidently and consistently

You don’t need another certification. You don’t need a fancy brand. You just need your story and the willingness to get in the room.

Join IPMD Now And Claim Your Bonuses.

Have questions regarding IPMD, book a "Decision Call" here.

Let's Connect:

• On Instagram
• On Facebook
• On LinkedIn
• On TikTok
• On my website

In this episode, I’m breaking down one of the most common struggles I hear from doctors ready to build their coaching business: being stuck between two niches. Whether you're deciding between your story and your certifications or just unsure what people will actually pay for, this episode is for you.

This isn’t about picking the “right” niche. It’s about understanding what’s really holding you back (hint: it’s not strategy). It’s your belief in your ability to make money outside of medicine. And I want to help you shift that, so you can stop waiting and start selling.

If you’ve been hesitating, second-guessing, or planning to “start small” at $297, this is your permission to start high-ticket now and stop undercharging for your transformation.

I talk about:

• Why feeling torn between two niches is usually a belief issue
• How your medical training has conditioned you to second-guess your story
• The truth about beta testing and low-ticket offers
• The three reasons doctors are under-earning in their businesses
• Why you don’t need a clinical niche to be profitable
• My proven process for helping you choose your niche and build belief
• The IP to Income Blueprint (and how it helps you sign your first high-ticket client)

Inside IPMD, I walk you through building a sticky offer that’s infused with demand so people don’t just understand it, they want it. And with three incredible bonuses available before March 31st, now is the time to stop debating and start doing.

Join IPMD Now And Claim Your Bonuses.

Have questions regarding IPMD, book a "Decision Call" here.

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• On Instagram
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• On my website

In this episode, I’m pulling back the curtain on one of the messiest weeks in my business;  tech failures, broken links, and a whole lot of emotions and showing you how I still signed clients in the middle of it all.

Because the truth is, success doesn’t come from perfection. It comes from failing forward and being willing to show up anyway.

I break down what it looks like to fail actively (not passively), how I got coached through the chaos, and the exact mindset shifts that helped me keep going. And because of those failures? YOU benefit with new bonuses added to IPMD. 

In this episode, I talk about:

• Why passive failure looks pretty but keeps you broke
• What it means to fail actively (and why it’s the key to creating demand)
• A real-time example from my 7-figure business
• How I signed a client on a day I wanted to quit
• The difference between discomfort and discouragement
• Why community and coaching are non-negotiable
• The new IPMD enrollment deadline + bonus updates
• How you can book a call and claim your spot (plus a 1:1 with me )

New IPMD Bonuses (available until March 31 at 11:59 PM ET):

1. Live Demand Activation Intensive
   A full-day group session where I walk you through activating demand in your business (plus a  fireside chat where you can ask me anything).
   
   
2. 1:1 Demand Activation Call with Me
   Book a personal coaching call during your six months in IPMD, only 9 spots left.

Join IPMD Now And Claim Your Bonus.

Have questions regarding IPMD, book a "Decision Call" here.

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What you think you need to do to become a 6-figure doctor coach is wrong.

It’s not about being on every social media platform.

It’s not the strength or creativity of your branding.

It’s not whether you are good at sales calls or pitching clients.

It’s not hosting free webinars.

It’s not a lack of testimonials or certifications.

In today’s episode, I walk you through the only three things you need to do to make money in your coaching business. I simplify it so you can see a clear path to earning your first $5-$20k as a doctor coach. 

Coaching is a $1.5 billion industry. People need guidance and support, and I want you to be positioned to be able to provide it. Are you ready to start making money as a doctor coach and start transforming lives? Tune in to learn the three essential steps you must follow to sign clients.

Want more? Sign up for IPMD and learn how to become an in-demand coach with an in-demand offer. Podcast listeners get an exclusive bonus - a one-on-one coaching session with Dr. Kimmy!

Let's Connect:

• On Instagram
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• On my website

In this episode, I’m walking you through the exact 4-step process I used to sign my first high-ticket client—and how you can do the same using my proven IP-to-INCOME Blueprint.

This isn’t fluff. This is the real blueprint I created after going from “no sales” to consistent $5K–$20K months, starting as a procrastination coach (yup, that was my first niche). And now, it’s the same framework my clients are using to sign $10K, $20K—even $30K clients—with ease and integrity.

You don’t need to hustle harder. You need an offer designed for demand.

In this episode, I break down:

• The 4-step IP-to-INCOME Blueprint every doctor coach needs
• Why most coaches struggle to sign clients (hint: it starts with your identity)
• How to turn your story into a transformational, high-ticket offer
• The 6 demand triggers that make your offer sell itself
• How to create value certainty so clients say yes before you even mention the price
• The truth about urgency (and how to use it without gimmicks)
• What’s changed inside the new 6-month IPMD program
• How we help you sign your first high-ticket client—from start to finish

If you’ve been on the fence about joining IPMD, this is your sign. Doors are open until March 25th at 11:59PM ET, and I want you IN the room for the Demand Activation Intensive.

Join IPMD Now And Claim Your Bonus.

Have questions regarding IPMD, book a "Is this for me call?" here.

Let's Connect:

• On Instagram
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• On LinkedIn
• On TikTok
• On my website

In this episode, I’m pulling back the curtain on what it really takes to master your messaging and why it’s the missing key to becoming an in-demand coach with a premium offer.

This is Part 2 of Becoming An In Demand Doctor Coach
 Because here’s the truth: you can have the best offer in the world, but if your message isn’t resonating? You’ll stay invisible.

This isn’t about throwing more content out there or tweaking your Instagram bio for the 10th time. It’s about learning how to communicate your value in a way that moves people to action—even if you’ve been hearing crickets.

Your words create your demand. And in this episode, I’ll show you how.

I talk about:

• Why your current messaging might be repelling your ideal clients (without you realizing it)
• The #1 shift to make in your content to start creating demand
• How to turn “I’m not ready” into “Where do I sign up?”
• The real reason you're not converting (it’s not your price)
• What powerful messaging looks and sounds like—and how to practice it daily

If you’re a doctor who wants to coach and you're ready to go from being overlooked to being the obvious choice this episode is your next step.

Let’s master your message and build your demand.

Join IPMD Now And Claim Your Bonus.

Have questions regarding IPMD, book a "Is this for me call?" here.

Let's Connect:

• On Instagram
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In this episode, I’m walking you through the real journey of what it takes to become an in-demand coach with an in-demand offer—and I’m not holding back.

This isn’t just about strategy (though I give you plenty of that). It’s about the mindset, the mission, and the moments most people avoid—the messy middle, the awkward conversations, the crickets, the no’s… and how every single one of those things is actually building your demand.

Because you don’t become in-demand by avoiding failure.
 You become in-demand by failing forward.

I talk about:

• The 3 C’s of an irresistible offer
• Why most offers don’t create demand (and how to fix it)
• The difference between passive failure and active failure
• The 10-step process to build demand—even when no one’s responding
• How to keep going when it feels like it’s not working

If you're a doctor who wants to coach—and you’re ready to go from hiding to helping, from “no one’s listening” to “clients are reaching out”—this episode is your roadmap.

Join IPMD Now And Claim Your Bonus.

Have questions regarding IPMD, book a "Is this for me call?" here.

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• On my website

IPMD is evolving.

In this episode, I’m sharing why I’m shifting IPMD from a 3-month offer-building program into a 6-month experience designed to help you sign your first high-ticket client and become the kind of coach who knows how to build demand—over and over again.

I’m not focused on telling you what you’ve done wrong.
 I want to show you what becomes possible when you do it right.
 Because building an in-demand offer doesn’t just change your business—it changes the way you show up in every room.

I talk about:

• Why IPMD is now 6 months long (and why that matters)
• The difference between visibility and demand
• What it actually feels like when your offer is right
• How I’m failing forward in this launch, and inviting you to do the same
• Why this is your invitation to stop waiting and start building

If you're a doctor who wants to coach, and you’re ready to move—not just think—this is your episode.

Join IPMD Now And Claim Your Bonus.

Have questions regarding IPMD, book a "Is this for me call?" here.

Let's Connect:

• On Instagram
• On Facebook
• On LinkedIn
• On TikTok
• On my website