In this Self-Publishing Conference Highlight, M. K. Williams discusses the dos and don'ts of starting an AuthorTube channel. What is AuthorTube? Should it be a pillar of your author platform? A fondness for being on camera and some interest in video production is essential, but it's equally important to know you're spending your time and effort in the right place. This session introduces various options and how to get started, including working out whether your target readers are on YouTube. M.K. then shows you how to deliver content they'll welcome so you can grow your readers and your book sales.

By the end of this session, you will:

• Identify your goals in starting an AuthorTube channel
• Learn the dos and don'ts of starting a YouTube Channel
• Determine who your audience is, if they are on YouTube, and what they want to see
• Come up with ideas for your first videos
• If you have thought about starting an AuthorTube channel, then this is the session you need to watch to get started on the right foot.

This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event, run free twice-yearly, in association with the Alliance of Independent Authors.

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