There's an unspoken rule in the marketing world: exploit your customers' insecurities.

But what if we told you, this is a detrimental practice that can do more harm than good? In this conversation, we're taking a stand against harmful marketing techniques that toy with potential customers' self-worth. We dissect the prevalent use of unwanted identities in marketing, a manipulative strategy that shames customers into buying. We argue that it's high time we abandon this trend and replace it with more uplifting and empowering alternatives.

We're also challenging the norm of pressurizing sales tactics and unrealistic promises. Let's dive into the importance of setting honest expectations and presenting authentic data to customers. We question the ethics behind showcasing only the top testimonials, a practice that can be quite misleading.

Our aim is to redefine marketing norms, promoting a more ethical approach. Because we strongly believe that we can set a new, positive standard for future marketing practices. Join us as we strive to create a better marketing experience for our customers.

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Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. I'd love to connect! I’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)