The Science of Online Business Podcast

I'll just say it, there is a lot of sketchy advice out there about messaging. I have been told over the last 5 years everything from "sit in silence and your messaging will appear" to "Agitate their pain points until they buy". Ew

In today's episode, I am sharing a messaging perspective we don't often think of, and that is the buyer's journey. The process they are going through from realizing that they have a problem, to seeking a solution for it.

Btw! I casually mentioned that I am hosting a masterclass called Launch Once, Make Sales All Year on July 30th so make sure you are following me on IG to get all the details about that!

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Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. We’d love to connect! We’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

Hey there! Welcome back to the Science of Online Business Podcast! 

Today I am talking about the 3 different kinds of ads every course creator should be running.

On this episode, you will learn:

• How to re-think your idea of ROI when it comes to ads
• How to fill your list with ideal clients
• The fastest way to qualify leads as potential clients using ads
• And how to get the right message in front of the right person at the right time

Want to learn how to run ads that literally pay for themselves? Check out the Free Ad Formula, my $7 mini course that teaches you exactly that. 

Let's connect on Instagram! Tell me if you are running ads or have in the past! 
https://www.instagram.com/thelaunchscientist/

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Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. We’d love to connect! We’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

After a.... brief hiatus... I am back! In this episode I am sharing where I went, what I have been up to, and my thoughts about bringing back the podcast!

Connect with me on Instagram at https://www.instagram.com/thelaunchscientist/ and you can check out the 11 emails that will sell your course on autopilot freebie here https://www.quantumcoursecreator.com/11-emails

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Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. We’d love to connect! We’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

As I close the book on a year of unexpected twists and turns, both in business and personal life, I'm choosing to gift myself a hiatus from my beloved Quantum Course Creator podcast. Four years of weekly content creation has been an amazing journey, but now it's time to step back, recharge, and plan the next phase of this adventure. This short yet poignant episode stands as a testament to the power of choosing what aligns with our needs and desires, even if that means pausing something we love. 

There's a transformational beauty in life's unpredictability - it shapes us and often leads us to better outcomes than we could ever anticipate. As I bid farewell (for now), I hope my decision encourages you to evaluate your own business, and make those changes you've been contemplating. The greatest lesson this year has been that it's okay if things don't go as planned. Give yourself the permission to be in sync with the present version of you, not the one from the start of the year. Enjoy your holidays, and I look forward to returning in 2024, rejuvenated and ready to continue our journey together.

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Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. We’d love to connect! We’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

Are you leveraging Instagram to its full potential as a course creator? If not, you're leaving money on the table! Today's episode promises to enlighten you on the nitty-gritty of the Instagram algorithm and how to make it work for you. We'll explore the intricate ways of creating content that appeals to the algorithm and gets your course in front of those who are keen to devour it. Get ready to discover the art of crafting content that signals the algorithm on the relevant audience for your offerings, guiding them to become your course clients.

We're also taking a deep dive into the importance of a well-defined funnel and building a robust email list, elements that are often overlooked but could be your game changer. Learn how to determine if your current audience is the right audience for purchasing your course and how to adjust your content accordingly. We'll also discuss how to use these insights to create compelling Instagram content, even for those who don't follow you yet. Listen in, as we share tried and tested strategies that have worked wonders for my clients and can do the same for you. Get ready to transform your Instagram game and boost your course sales!

__

Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. We’d love to connect! We’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

Are you ready to transform the way you approach your product launches? I, Jess, am here to be your guide. This episode is all about how to attract higher quality leads for your launches by pre-qualifying them. We'll discuss strategies such as breadcrumbing your audience along the way and timing your ad spend to build trust and let people qualify themselves for your launch. We’ll debunk popular launch trends and show you why investing your ad spend into the top of your funnel weeks before your launch can significantly improve the quality of your leads.

We're not stopping there! We also delve into other effective strategies that can maximize your lead conversion rates. We talk about the importance of segmenting your list, using an application process to qualify leads, and offering tailored solutions to different leads. And learn how providing free resources, paid workshops or boot camps, can not only appeal to your audience but also qualify them further. It's time to revolutionize your launch strategies and increase success rates. So, tune in, listen closely, and take your launches to the next level!

__

Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. We’d love to connect! We’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

Ready to shatter your launch goals without suffering from launch trauma? I'm Jess, your guide on this journey, and this episode is brimming with strategies to help you do just that. We'll be exploring the critical difference between launch goals and launch expectations, and I'll be sharing personal experiences and practical insight on how to set targets that push you to level up your game without attaching your worth or success to them. In short, we're talking about how to play big, but smart.

As we peel back the layers, we'll walk through the calculations you need to make to reach those 100 sales, discuss the costs associated with attracting the right people, and dissect how to improve your launch conversion rate. We'll also consider the importance of adjusting your goals during the launch, and how this essential step can help you avoid negative launch experiences. Whether you're eyeing a $60,000 launch or even more, this episode is your roadmap to achieving those big, hairy, scary goals without succumbing to unnecessary stress and disappointment. Let's redefine success, together.

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Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. We’d love to connect! We’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

Imagine doubling your business growth overnight through effective advertising. This episode of Quantum Course Creator is a gold mine for course creators like you, pulling back the curtain on the power of ads and how they can revolutionize your business. I, Jess, unpack how ads have evolved over time and debunk the misconceptions surrounding them. We dive headfirst into the significance of having a crystal clear message that resonates with your target audience, exploring the importance of speaking their language, and understanding their pain points to demonstrate how your course solves their problems. 

The conversation doesn't stop there. We delve into the necessity of a strategic funnel system in running ads, making a strong case for having an immediate or near-future offer for your new leads. Remember, a potential client is most likely to invest at the point they opt in, so we discuss the power of capitalizing on this golden opportunity. Running ads isn't a passive strategy; it's about fostering an experimental mindset and being actively involved in the process. Whether you choose to educate yourself through available courses or engage an ad strategist, this episode is your guide to harnessing the full potential of ads to take your business to new heights. Don't miss out on this game-changing insight!

__

Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. We’d love to connect! We’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

There's an unspoken rule in the marketing world: exploit your customers' insecurities.

But what if we told you, this is a detrimental practice that can do more harm than good? In this conversation, we're taking a stand against harmful marketing techniques that toy with potential customers' self-worth. We dissect the prevalent use of unwanted identities in marketing, a manipulative strategy that shames customers into buying. We argue that it's high time we abandon this trend and replace it with more uplifting and empowering alternatives.

We're also challenging the norm of pressurizing sales tactics and unrealistic promises. Let's dive into the importance of setting honest expectations and presenting authentic data to customers. We question the ethics behind showcasing only the top testimonials, a practice that can be quite misleading.

Our aim is to redefine marketing norms, promoting a more ethical approach. Because we strongly believe that we can set a new, positive standard for future marketing practices. Join us as we strive to create a better marketing experience for our customers.

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Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. We’d love to connect! We’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

Ready to level up your online course and stop trading time for money? This episode reveals why your signature course is the ultimate scalable offer and how to create one that caters to various learning styles, abilities, and needs.

With my years of experience in creating countless courses, I'm sharing my insights on scalable delivery systems that don't require trading time for money, making your course the powerhouse of your product suite.

In the second half, I dive into the reasons why coaching and services just can't compete with the scalability offered by a well-structured signature course. Drawing from my personal experiences with different business models, I explain how a signature course can act as the catalyst for your business growth. If you're an online course creator looking to create a quantum leap in your industry, this episode is a must-listen.

Get ready to transform your business with a signature course!

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Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. We’d love to connect! We’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)