The Science of Online Business Podcast

Hey there! I started a new live series on IG and am sharing the recording in this podcast! 

In this episode, I'm diving into some powerful insights I shared with Stephanie, a business owner running a YouTube course. We took a deep look at her webinar funnel and uncovered some key strategies to help her connect better with cold audiences — people who are already actively looking for a solution like hers. If you're wondering how to boost conversions, highlight your unique process, and create a more engaging webinar experience, this episode is packed with actionable tips.

By the end, you'll know:
✅ How to position your webinar to attract high-intent buyers
✅ Why your cold audience messaging should focus on ROI, not convincing people they need YouTube
✅ How to leverage AI tools and workflow strategies to overcome common objections

Why Stephanie's Funnel Wasn't Converting as Well as It Could

Stephanie's course, YouTube for Business, is designed for established business owners who want to build an evergreen YouTube funnel that generates leads and sales — without spending hours glued to Instagram. Sounds awesome, right? So why wasn't her webinar converting as well as she'd hoped?

The big reason? Her webinar was spending too much time convincing people that YouTube is the right platform — but her cold audience already knew that. They were past the "why YouTube" stage and ready to hear why her system was the best way to make YouTube work for them.

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Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. I'd love to connect! I’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

Want to create a world-class online course that stands out in your industry, produces consistent client results, and scales to seven figures without adding more to your plate—this episode is for you! I’m pulling back the curtain on what truly makes a million-dollar course, why most online programs fail, and how you can develop your own unique, market-defining framework to position yourself as the go-to expert. If you're tired of cookie-cutter courses and want to build something truly innovative, let’s dive in!

What You’ll Learn in This Episode:

• Why most online courses fail—and how to ensure yours stands out and scales.
• How to develop a proprietary framework that makes you the only option in your niche.
• The power of identifying industry gaps and why finding your unique approach is crucial for success.
• Real-world case studies of brands like Netflix and Peloton and how they disrupted their industries (and how you can too!).
• How to create messaging that stops the scroll and gets people excited about your offer.

Ready to Build Your Million-Dollar Course?

This episode is just the beginning! If you're serious about building a scalable signature offer that gets real results, join me inside The Signature Offer Lab—your step-by-step roadmap to creating, launching, and scaling a course that transforms your industry.

🔗 Learn more and enroll now at www.thelaunchscientist.com/offer-lab

Let’s build something world-class together! 🚀✨

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Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. I'd love to connect! I’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

Ready to create or launch an online course in 2025? Here’s everything you need to know!

The online course industry is evolving fast, and if you want to stay ahead, you need to adapt to the latest trends. In this video, I’m breaking down the top online course trends for 2025, from creating outcome-based programs to integrating scalable support systems and leveraging AI tools to enhance your students’ experience.

💡 What you’ll learn in this episode:
1️⃣ Why outcome-focused courses are taking over in 2025.
2️⃣ How to ditch group coaching calls and implement scalable, individualized support.
3️⃣ The power of AI in online courses—and how to use it to stand out.
4️⃣ Hybrid launch models that combine live events with evergreen systems.
5️⃣ Why self-led sales systems are the future of selling courses.

Whether you’re a seasoned course creator or just getting started, this video is packed with actionable strategies to help you create a course that sells and delivers real results.

💬 Join the conversation:
What trends are YOU seeing in the online course industry for 2025? I’d love to hear your thoughts!

🚀 Don’t forget to LIKE, SUBSCRIBE, and turn on notifications so you never miss a video. Let’s make 2025 your most successful year yet!

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Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. I'd love to connect! I’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

Are your course members disappearing faster than a bad blind date? 🚩

Here’s the deal: if your students aren’t finishing your course, it’s not just “industry standard.” It’s a problem that can be fixed.

After guiding over 3,300 students and scaling a $297 course to over $1M in sales, I’ve learned one thing: keeping students engaged is the secret to success.

Here’s why learners ghost:
👉 They’re not making progress (or don’t feel like they are).
👉 They forgot your course exists (it happens more than you think!).
👉 They felt catfished—your marketing didn’t match the content.

The good news? You can fix these problems with clear results, engaging onboarding, and an incredible student experience.

In my latest episode, I’m breaking down the biggest mistakes course creators make—and how to build a course students LOVE to finish.

Register for the Million Dollar Course Workshop here https://www.thelaunchscientist.com/million

__

Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. I'd love to connect! I’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

I'll just say it, there is a lot of sketchy advice out there about messaging. I have been told over the last 5 years everything from "sit in silence and your messaging will appear" to "Agitate their pain points until they buy". Ew

In today's episode, I am sharing a messaging perspective we don't often think of, and that is the buyer's journey. The process they are going through from realizing that they have a problem, to seeking a solution for it.

Btw! I casually mentioned that I am hosting a masterclass called Launch Once, Make Sales All Year on July 30th so make sure you are following me on IG to get all the details about that!

__

Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. I'd love to connect! I’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

Hey there! Welcome back to the Science of Online Business Podcast! 

Today I am talking about the 3 different kinds of ads every course creator should be running.

On this episode, you will learn:

• How to re-think your idea of ROI when it comes to ads
• How to fill your list with ideal clients
• The fastest way to qualify leads as potential clients using ads
• And how to get the right message in front of the right person at the right time

Want to learn how to run ads that literally pay for themselves? Check out the Free Ad Formula, my $7 mini course that teaches you exactly that. 

Let's connect on Instagram! Tell me if you are running ads or have in the past! 
https://www.instagram.com/thelaunchscientist/

__

Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. I'd love to connect! I’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

After a.... brief hiatus... I am back! In this episode I am sharing where I went, what I have been up to, and my thoughts about bringing back the podcast!

Connect with me on Instagram at https://www.instagram.com/thelaunchscientist/ and you can check out the 11 emails that will sell your course on autopilot freebie here https://www.quantumcoursecreator.com/11-emails

__

Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. I'd love to connect! I’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

As I close the book on a year of unexpected twists and turns, both in business and personal life, I'm choosing to gift myself a hiatus from my beloved Quantum Course Creator podcast. Four years of weekly content creation has been an amazing journey, but now it's time to step back, recharge, and plan the next phase of this adventure. This short yet poignant episode stands as a testament to the power of choosing what aligns with our needs and desires, even if that means pausing something we love. 

There's a transformational beauty in life's unpredictability - it shapes us and often leads us to better outcomes than we could ever anticipate. As I bid farewell (for now), I hope my decision encourages you to evaluate your own business, and make those changes you've been contemplating. The greatest lesson this year has been that it's okay if things don't go as planned. Give yourself the permission to be in sync with the present version of you, not the one from the start of the year. Enjoy your holidays, and I look forward to returning in 2024, rejuvenated and ready to continue our journey together.

__

Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. I'd love to connect! I’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

Are you leveraging Instagram to its full potential as a course creator? If not, you're leaving money on the table! Today's episode promises to enlighten you on the nitty-gritty of the Instagram algorithm and how to make it work for you. We'll explore the intricate ways of creating content that appeals to the algorithm and gets your course in front of those who are keen to devour it. Get ready to discover the art of crafting content that signals the algorithm on the relevant audience for your offerings, guiding them to become your course clients.

We're also taking a deep dive into the importance of a well-defined funnel and building a robust email list, elements that are often overlooked but could be your game changer. Learn how to determine if your current audience is the right audience for purchasing your course and how to adjust your content accordingly. We'll also discuss how to use these insights to create compelling Instagram content, even for those who don't follow you yet. Listen in, as we share tried and tested strategies that have worked wonders for my clients and can do the same for you. Get ready to transform your Instagram game and boost your course sales!

__

Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. I'd love to connect! I’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

Are you ready to transform the way you approach your product launches? I, Jess, am here to be your guide. This episode is all about how to attract higher quality leads for your launches by pre-qualifying them. We'll discuss strategies such as breadcrumbing your audience along the way and timing your ad spend to build trust and let people qualify themselves for your launch. We’ll debunk popular launch trends and show you why investing your ad spend into the top of your funnel weeks before your launch can significantly improve the quality of your leads.

We're not stopping there! We also delve into other effective strategies that can maximize your lead conversion rates. We talk about the importance of segmenting your list, using an application process to qualify leads, and offering tailored solutions to different leads. And learn how providing free resources, paid workshops or boot camps, can not only appeal to your audience but also qualify them further. It's time to revolutionize your launch strategies and increase success rates. So, tune in, listen closely, and take your launches to the next level!

__

Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

See! Felt good, didn’t it!

You can also connect with us right on Instagram! Its @thelaunchscientist. I'd love to connect! I’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)