The Dr. Will Show Podcast

After listening to this Master Class, you can go over to Vimeo to purchase your digital copy of The Edupreneur to hear from some of the country's most successful edupreneurs in the game. 

This is what buyers have been saying about The Edupreneur: 

"As an ed tech entrepreneur myself, the stories of the featured individuals really resonated with me, and reminded me that success doesn't happen overnight. These individuals have passion, work incredibly hard, and most importantly they believe in themselves and their ideas and products enough to persevere through the ups and downs of starting and growing a business. Worth a watch if you are an educator with a great idea for a business!" - Dr. Kristen Slack

"This collection of stories and tips from those in the field living the dream of doing well by doing good is something I wish I had found five years ago when I started my own journey. It was like listening to myself tell those coming up as aspiring eduprenuers what to do, how to stay balanced and, most importantly, they WHY of making a difference in your own unique way. Plus I gleaned additional insights I hadn't thought of. I have since recommended this film to others I know. It's a must-see for any educator considering stepping outside the school walls either in person or online to live their passion!" - Sara Ottow

Endorsement from Mark Barnes, Founder Times 10 Publications.

"Dr. Will, in association with Edumatch, brings something truly unique and filled with value, in the documentary film, The Edupreneur. 

Whether you’re a speaker, author, consultant, or someone considering entrepreneurship, you’ll love this movie. Dr. Will brings you superstars in the education world—teachers and school leaders, who are sharing decades of experience with global audiences, while building either a side business or their own education consulting companies.

The film gives you a close-up look at Robyn Jackson, Angela Maiers, Eric Sheninger, Catlin Tucker, and other familiar education authors and speakers. They write books and deliver inspirational keynote talks and presentations around the world. While they make it look easy, these edupreneurs provide intimate details about the years of energy, research, and preparation they’ve invested, in order to be successful, paid content providers. 

From how they got started to how they find their opportunities, to how they’ve built thriving businesses, the stars of The Edupreneur drop one value gem after another, in thoughtful, honest interviews. 

If you want to be an edupreneur but wonder if it’s possible, this film is a must." 

Produced by Dr. Will Deyamport, III. Buy your digital copy here: 

Featuring:
Jeff Bradbury
Abbey Futrell
Dr. Robyn Jackson
Angela Maiers
Tom Murray
Eric Sheninger
Catlin Tucker
Dr. Ai Zhang

You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book; it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.

I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.

Inside, you’ll learn how to:
✅ Turn your expertise into income streams, without feeling like a sellout
✅ Build a personal brand that commands respect (and top dollar)
✅ Market your work in a way that feels natural and impactful
✅ Navigate the business side of edupreneurship, from pricing to partnerships

Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.

Grab your copy today and take control of your future.

Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will

Benita Gordon is an innovative education leader, entrepreneur, and founder of Global Education Concierge. With a deep passion for personalized learning and transformative educational experiences, she spearheads initiatives to empower students and educators alike. As the host of The Education Concierge Podcast and founder of Miami MicroLearn Hub, Benita is a go-to expert in non-traditional education models, education technology integration, and consulting for innovative school design and management.

In addition to her U.S.-based work, Benita serves on the board of Amie Academy Foundation, a nonprofit organization dedicated to educational development in underserved communities. Through this role, she supports Amie Academy in Sierra Leone, expanding educational access and fostering sustainable change.

With a focus on leveraging technology, personalized learning journeys, and operational excellence, Benita collaborates with educators and leaders to reimagine education globally.

On March 19th of last year, EduMatch Publishing released Dr. Will’s first book, The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business. 

The book goes beyond the conventional business literature, providing a comprehensive roadmap from the initial idea to the successful launch and expansion of an education business.

You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book; it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.

I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.

Inside, you’ll learn how to:
✅ Turn your expertise into income streams, without feeling like a sellout
✅ Build a personal brand that commands respect (and top dollar)
✅ Market your work in a way that feels natural and impactful
✅ Navigate the business side of edupreneurship, from pricing to partnerships

Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.

Grab your copy today and take control of your future.

Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will

Wanna know a secret? I failed math growing up and needed tutoring—plus, I’ve got ADHD and a little bit of autism that made learning a struggle. Now, after hundreds of hours self-studying, I’m the educator I always wished I had: someone who looked like me, thought like me, and truly cared about getting to know me.

Hey, I’m Jasmine, your artsy math tutor from Detroit! I help middle school students build confidence in math through creative methods like doodling, making math less intimidating and more fun. The result? My students typically grow one full grade level in their standardized tests before the year ends. 📈

I’m a proud graduate of James Madison University with a degree in Studio Art, but my heart belongs to education. After discovering my passion for teaching through programs like City Year, I’ve spent over 8 years helping students overcome math anxiety while dealing with my own chronic illness—Crohn’s disease—which has only deepened my empathy for others.

I believe in the power of community and creativity to transform education, so if you’re a teacher looking for fresh ideas and support, let’s connect!

Let’s make teaching and learning math way more fun together!

You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book; it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.

I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.

Inside, you’ll learn how to:
✅ Turn your expertise into income streams, without feeling like a sellout
✅ Build a personal brand that commands respect (and top dollar)
✅ Market your work in a way that feels natural and impactful
✅ Navigate the business side of edupreneurship, from pricing to partnerships

Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.

Grab your copy today and take control of your future.

Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will

Rachelle Dené Poth is an edtech consultant, presenter, attorney, author, and teacher. Rachelle teaches Spanish and STEAM: What’s nExT in Emerging Technology at Riverview Junior Senior High School in Oakmont, PA. Rachelle has a Juris Doctor degree from Duquesne University School of Law and a Master’s in Instructional Technology, and earned a second doctorate, focused on Educational Technology.

Rachelle is an ISTE Certified Educator and a Microsoft Innovative Educator Expert. She is a past-president of the ISTE Teacher Education Network and served on the Leadership team of the Mobile Learning Network for five years. She received the ISTE Making IT Happen Award in 2019 and has received several Presidential gold and silver awards for her volunteer service to education.  She was named one of 30 K-12 IT Influencers for 2021. She has been selected as Outstanding Teacher of the Year by PAECT (the Pennsylvania Association for Educational Communications in Technology, the PA affiliate of ISTE) and by the NSBA as one of the "20 to Watch" educators.

Since 2019, Rachelle has written seven books. Her newest book is "How to Teach AI."  She has also contributed to eight other books related to education. She presents regularly at state, national and international conferences and provides professional development and coaching for educators.

Rachelle is a columnist for Getting Smart and a blogger for Defined Learning and NEO LMS. She has a podcast ThriveinEDU and is the host of a PBL Podcast by Defined Learning on the BAM Radio Network.  Rachelle is also a host of ThriveinEDU Live and leads a community of educators on Facebook.

Takeaways

• Educators must actively market their books themselves.
• Newsletters should provide value without overwhelming readers.
• Social media engagement varies by platform and audience.
• Visual content significantly boosts engagement.
• Building a personal brand is crucial for success.
• Networking is essential for book promotion.
• Choosing the right platform depends on your target audience.
• Feedback and reviews are vital for credibility.
• Planning is necessary for effective educational technology integration.
• Consulting in education requires a long-term commitment. AI is an integral part of education today.
• Consultants must focus on meaningful engagements.
• Authenticity in teaching enhances relatability.
• Visual branding is crucial for content creators.
• Professional photography can elevate your brand.
• Creating content is essential for book marketing.
• Community support is vital for success.
• Consistency in messaging helps build an audience.
• Engaging visuals can capture attention on social media.
• Building relationships can enhance marketing efforts.

Chapters

00:00Introduction to the Dr. Will Show

01:49Navigating Book Marketing for Educators

10:58Building an Engaging Newsletter

18:34Choosing the Right Social Media Platform

28:34Creating Effective Graphics for Promotion

36:47Challenges in Educational Technology Consulting

38:30Embracing Technology in Education

41:48Redefining Consulting and Business Focus

44:35Establishing Your Voice in the AI Landscape

46:58Authenticity in Teaching and Content Creation

52:58Visual Branding and Graphic Design Strategies

58:42The Importance of Professional Photography

01:01:06Marketing Your Book: The Hard Work Begins

01:07:50Building Community and Consistency in Marketing

You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book; it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.

I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.

Inside, you’ll learn how to:
✅ Turn your expertise into income streams, without feeling like a sellout
✅ Build a personal brand that commands respect (and top dollar)
✅ Market your work in a way that feels natural and impactful
✅ Navigate the business side of edupreneurship, from pricing to partnerships

Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.

Grab your copy today and take control of your future.

Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will

Sam Demma is a best-selling author and one of the most in-demand keynote speakers today. He has shared the stage with icons like Kardinal Official and Sarah Blackwood, collaborated with brands like Taco Bell, delivered two TEDx talks, and has toured his messages across Canada, the United States and Kenya. His work is often featured on national news shows like Marilyn Dennis, Breakfast Television, and, most notably, his mom’s Facebook. Sam delivers hundreds of performances annually, and his comical and entertaining performances address the topics of Empathy, Mental Health and Leadership. For more information, please visit: www.samdemma.com

Takeaways

• The journey to becoming a speaker can be unexpected and fulfilling.
• Finding what makes you unique is crucial for branding.
• Silence and journaling can lead to creative breakthroughs.
• Feedback from audiences is essential for refining your message.
• Building a personal brand requires consistency and clarity.
• The stories we tell ourselves shape our experiences.
• Visuals can enhance the delivery of a message.
• Impactful speaking can change lives and inspire students.
• Hiring a coach can accelerate your growth in business.
• Investing in yourself is key to long-term success.

Sound Bites

• "This is the go-to business podcast for educators."
• "What makes us special is what allows us to stand out."
• "Morning Pages absolutely changed my life."
• "You want to become so good at one specific skill."
• "You got to let life touch you."
• "Hire help sooner."
• "Invest in you, ADU, peace."

Chapters

00:00Introduction to the Dr. Will Show

02:01Sam Demma's Journey to Education

06:47Finding Uniqueness in Speaking and Branding

12:52The Process of Refining Core Messages

18:42Mapping Out a Personal Brand

23:57The Concept of Empty Your Backpack

28:57The Giant Backpack Visual

31:24Impact and Messages from Students

35:36Advice for Aspiring Speakers

You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book; it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.

I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.

Inside, you’ll learn how to:
✅ Turn your expertise into income streams, without feeling like a sellout
✅ Build a personal brand that commands respect (and top dollar)
✅ Market your work in a way that feels natural and impactful
✅ Navigate the business side of edupreneurship, from pricing to partnerships

Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.

Grab your copy today and take control of your future.

Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will

Celeta Devine is a seasoned educational leader, author, and instructional coach with over 21 years of experience in building teacher capacity, fostering student success, and she holds her Specialist Degree in Educational Leadership. Celeta is a two-time Teacher of the Year awardee, recognized for her exemplary instructional practices and dedication to student success. She also holds National Board Certification in Adolescent and Young Adult English Language Arts, showcasing her advanced expertise in education. She is the author of So You Think You Can Coach? 10 Instructional Plays That Build Teacher Capacity, offering practical strategies and research-based insights to empower educators in diverse settings. 

As the founder of Diverse Learning Practices, Celeta collaborates with schools to enhance instructional practices and promote professional growth for teachers. In addition, Celeta is the founder of L.E.A.D. (Leadership Excellence and Direction), a nonprofit organization dedicated to empowering youth and young adults through leadership development and mentorship. Her work reflects her passion for education, community impact, and inspiring future generations to lead with purpose. 

Her book, So You Think You Can Coach?, is available for purchase on Amazon and Barnes & Noble. The book provides real-world strategies and actionable tools for educators, featuring interviews with accomplished coaches, including Division I leaders. To connect with Celeta, follow her on Facebook and Instagram under Celeta Devine or Diverse Learning Practices, or for more information, visit www.dlpeducation.org or email Celeta at [email protected].

You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book; it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.

I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.

Inside, you’ll learn how to:
✅ Turn your expertise into income streams, without feeling like a sellout
✅ Build a personal brand that commands respect (and top dollar)
✅ Market your work in a way that feels natural and impactful
✅ Navigate the business side of edupreneurship, from pricing to partnerships

Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.

Grab your copy today and take control of your future.

Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will

Mayra is a launch and sales conversion copywriter and marketing strategist who connects the public to socially conscious leaders by writing culturally relevant and genuine copy.

She believes that authentic marketing to today's diverse public can help bridge the cultural divide we see today. Making the realm of marketing as a place where all business owners can come together and create a space of inclusivity.

You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book; it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.

I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.

Inside, you’ll learn how to:
✅ Turn your expertise into income streams, without feeling like a sellout
✅ Build a personal brand that commands respect (and top dollar)
✅ Market your work in a way that feels natural and impactful
✅ Navigate the business side of edupreneurship, from pricing to partnerships

Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.

Grab your copy today and take control of your future.

Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will

Before I get into who Dr. Will is, I want to introduce you to a life-changing course from Dr. Akilah Willery.

The Midlife Educator's Job Search Blueprint is your personalized roadmap to navigating career transitions confidently. Whether you're seeking a leadership role in K12 education or exploring new paths beyond the classroom, this beginner-friendly, 6-module support program equips you with the actionable steps you need to shine.

You can learn more about the course here:  https://upskillservices.mykajabi.com/a/2147852369/pCgXU4Wd

Meet Dr. Will

As seen on Forbes.com, Schoology Exchange, District Administration, EdSurge, iNACOL, and TechEdge magazine, Will Deyamport, III, Ed.D. is a District Instructional Technologist for a K12 school district. Dr. Will, as he is better known as, specializes in assisting educators in going digital. In this role, he delivers in-person and virtual training, coaching, and designs and delivers online professional development courses and live webinars for teachers in grades K-12.  

Additionally, Dr. Will is the creator and host of The Dr. Will Show Podcast, freelance writer, author, and educational consultant. 

On March 19th of this year, EduMatch Publishing released Dr. Will’s first book, The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business. 

The book goes beyond the conventional business literature, providing a comprehensive roadmap from the initial idea to the successful launch and expansion of an education business.

In addition, this is the fifth year anniversary of Dr. Will’s documentary, The Edupreneur: Making the Impact and the Income was released. The movie takes you on a journey into the successes and challenges of some of the most recognized names in K-12 education consulting. The interviews feature eight edupreneurs discussing their lives and careers as educators and entrepreneurs.

You can get your digital copy of The Edupreneur on Vimeo OnDemand. 

You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book; it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.

I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.

Inside, you’ll learn how to:
✅ Turn your expertise into income streams, without feeling like a sellout
✅ Build a personal brand that commands respect (and top dollar)
✅ Market your work in a way that feels natural and impactful
✅ Navigate the business side of edupreneurship, from pricing to partnerships

Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.

Grab your copy today and take control of your future.

Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will

Before I get into who Dr. Darrin is, I want to introduce you to a life-changing course from Dr. Akilah Willery.

The Midlife Educator's Job Search Blueprint is your personalized roadmap to navigating career transitions confidently. Whether you're seeking a leadership role in K12 education or exploring new paths beyond the classroom, this beginner-friendly, 6-module support program equips you with the actionable steps you need to shine.

You can learn more about the course here: https://upskillservices.mykajabi.com/a/2147852369/pCgXU4Wd

Meet Dr. Darrin Peppard

Dr. Darrin Peppard is an author, leadership coach, consultant, and speaker focused on organizational culture and climate, and growing emerging leaders. Darrin is the best-selling author of the book Road to Awesome, and is the host of the Leaning into Leadership podcast. As a ‘recovering high school principal’, Darrin shares strategies and lessons learned from 26 years in public education to help leaders gain clarity, find joy in their work, and walk in their purpose.

Website: roadtoawesome.net

Twitter @DarrinMPeppard 

Facebook @Darrin M Peppard 

LinkedIn Darrin M Peppard EdD 

Instagram @darrin_m_peppard 

TikTok @darrinmpeppard 

YouTube @DarrinMPeppard 

You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book; it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.

I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.

Inside, you’ll learn how to:
✅ Turn your expertise into income streams, without feeling like a sellout
✅ Build a personal brand that commands respect (and top dollar)
✅ Market your work in a way that feels natural and impactful
✅ Navigate the business side of edupreneurship, from pricing to partnerships

Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.

Grab your copy today and take control of your future.

Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will

Lauren Kaufman’s passion is to empower teachers to lead and develop lifelong-literacy practices in all learners. She’s currently serving as a district leader in Long Island, NY, has served as an assistant principal, classroom teacher, elementary and middle school literacy specialist, instructional coach, and mentor coordinator K-12. Lauren has led teams developing a comprehensive approach to literacy, provided job-embedded professional learning, and leads with a coaching mindset. Lauren is the author of The Leader Inside: Stories of Mentorship to Inspire the Leader Within. She is passionate about sharing her learning on her own blog, through podcasts, and is a guest blogger for The Teach Better Team, Future Ready Schools and Defined. Lauren is also a contributing author in various educational journals, Edutopia, Education Week, Defined, George Couros' #BecauseOfATeacher and Lainie Rowell’s #EvolvingWithGratitude. She wholeheartedly believes in the importance of developing powerful professional learning communities and networks that foster meaningful, relevant learning and growth.
 

Website: www.LaurenMKaufman.com

Link to The Leader Inside book HERE

You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book; it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.

I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.

Inside, you’ll learn how to:
✅ Turn your expertise into income streams, without feeling like a sellout
✅ Build a personal brand that commands respect (and top dollar)
✅ Market your work in a way that feels natural and impactful
✅ Navigate the business side of edupreneurship, from pricing to partnerships

Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.

Grab your copy today and take control of your future.

Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will