The Drip

Greg Young is the Executive Vice President and Co-Lead of Integrated Media Strategy, North America at Weber Shandwick. In this episode, we talk about how brands are defining integrated media, why shared media is the ultimate threshold for brands, and how to best build collaboration across disparate agency partners.

Ben Johnson is the Founder and CEO at Spruce, which is a leading provider of home services to apartment residents. In this episode, we talk about Spruce's eureka moment, nuances in messaging a services marketplace, and how to best partner with SMBs.

Scott Simonelli is the CEO of Veritonic, an audio intelligence company. In this episode, we talk about what audio intelligence means to brands and marketers and what metrics they should be evaluating as they consider the role of audio in their marketing mix.

Today I'm joined by Bryan Barletta. Bryan is the founder of Sounds Profitable, which is a newsletter and podcast that focuses on the business of podcasting. In this episode, we talk about the criteria that marketers and ad buyers should consider as they navigate deploying media in podcasting. It's an awesome conversation where we talk about CPMs, buying strategies, and how to best measure attribution.

You can learn more about Bryan's podcast here.

Today I'm joined by Templafy's CMO, Greg Sheppard. In this episode, we dig into some new research that Templafy released on the bottlenecks and red tape that exist around how large enterprises create content.

Today I'm joined by Kathryn Moody. Kathryn is a Senior Editor at Industry Dive where she oversees their HR focused publication, HR Dive. In this episode, we talk about what HR professionals are most interested in; the importance of broccoli content, and doubling down on newsletters.

Brooke Bergen is the Director of Public Relations and Member Communications at the Association of American Medical Colleges. In this episode, we talk about audiences and communications segmentation across membership; channel strategies that work best across these specific member segments, and how lifecycle messaging works at a membership organization.

Kate Adams is the Senior Vice President of Marketing at Validity. In this episode, we talk about how marketers can de-jargon themselves; where a sales development rep should sit within the organization, and how the migration from tokenization to personalization is the marketing innovation that's most pressing in 2022.

Katherine Pickus is the Vice President of Sustainability and Global Impact at Tyson Foods. In this episode, we talk about authentically telling the sustainability story; ESG benchmarks that businesses and consumers should measure, and what sustainability 2.0 looks like.

Andrew Tuchfeld is the Director of People Relations at Braze. In this episode, we talk about measuring motivation and commitment; how to keep colleagues engaged through the various life stages that a company might experience, and what managers are asking for as they continue to navigate employee enablement.